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Story summary
Spirit Halloween, the largest Halloween retailer in North America based in New Jersey, released its costume trend report for 2023. The company predicts trends by tracking entertainment, gaming, social media, and nostalgia throughout the year. According to Kym Sarkos, executive vice president of Spirit Halloween, this method helps them predict what costumes will be popular ahead of Halloween.
The report categorizes trends into three groups: the hyped and the hot, myth, lore, and high fantasy, and chaos, horror, and pixelated madness. Under the "hyped and the hot" category, couples can find varsity-themed swag and campus crush costumes. With Halloween just weeks away, Spirit Halloween encourages shoppers to act quickly if they want their desired costume.
The trend report aims to help customers make informed choices about which costumes are likely to be in high demand during the upcoming spooky season.
Written for “Hottest Halloween Costumes Revealed” on 2026-10-04,
grounded in this article and the 0 other(s) covering the same event.
The unofficial champion of spooky season has been revealed.
asserted
champion → reveal → season
Halloween is just weeks away, and those looking to sport their favorite get-up may want to hurry and scoop up a costume.
uncertain
those → look → costume
If you need some help deciding, the self-proclaimed “heavyweight champ” of Halloween has got you covered.
asserted
you → need → Halloween
Spirit Halloween — the largest Halloween retailer in North America — just dropped its costume trend report — and it’s scary good.
asserted
it → drop → report
The New Jersey-based seasonal retailer has been “lurking, watching, decoding and obsessing” over what it feels is likely to be showing up on your doorsteps begging for candy.
asserted
it → base → candy
“People often ask how we predict Halloween trends.
asserted
we → ask → trends
The reality is we’re watching them develop all year long,” said Kym Sarkos, executive vice president of Spirit Halloween.
asserted
Sarkos → watch → Halloween
“From blockbuster entertainment and gaming to social media and nostalgia, our team is constantly tracking what’s capturing attention so we can be ready with the looks fans want most.”
asserted
fans → track → looks
The Halloween shop broke down the trends into a few categories:
The hyped and the hot
Myth, lore and high fantasy
Chaos, horror and pixelated madness
From the hyped and the hot collection, couples can scoop up the varsity swag and campus crushes.
asserted
couples → break → swag
As the Off Campus sensation has taken over TVs, the big-box retailer suspects the classic licensed jerseys, crisp varsity jackets and iconic looks will be a huge hit.
asserted
jerseys → take → TVs
The Halloween giant is also willing to bet “the toys will be taking over” streets.
asserted
toys → bet → streets
This means get ready to see a bunch of Woody, Buzz, Jessie, and Slinky Dog out to play this year.
asserted
bunch → mean → Woody
Demon Hunters is likely to be another fan favorite after KPop Demon Hunters had a breakout year.
asserted
Hunters → have → year
Trick-or-treaters will be all gussied up in costumes inspired by the supernatural heroes and signature style.
asserted
Trick → gussie → heroes
Get ready to feel old as you may see what Spirit Halloween is calling the Y2K icon — an it girl serving “high-octane glam and a sexy edge.”
uncertain
Halloween → get → glam
In the fantasy realm, mythological lore is making a savage comeback thanks to movies like The Odyssey.
asserted
lore → make → Odyssey
As horror never loses its cool, the chain thinks folks will be wearing items from viral internet horrors, blood-curdling new-school cinema — like Obsession — and tons of the classic slashers.
asserted
folks → lose → slashers
It may also be a big night for gamers as costumes inspired by Fortnite and Halo will have fans suiting up as legendary characters.
uncertain
fans → inspire → characters
Whether you’re hitting the neighborhood for some trick-or-treating or dancing at a monster mash, you may want a costume that fits the part.
uncertain
that → hit → part