Eric Hipwood, Brisbane Lions' forward, has undergone a significant transformation after facing harsh criticism from fans and opponents over his inconsistent form and goal-kicking accuracy. Coach Chris Fagan noted that Hipwood removed himself from social media due to the negative comments but has since returned stronger, averaging 4.6 contested possessions and 5.6 marks in recent games. Hipwood's resurgence includes a notable weight gain of 8kg during his rehabilitation period, which Fagan believes has boosted his confidence and effectiveness on the field.
Written by the local model on 2026-09-17,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Eric Hipwood, a forward for the Brisbane Lions, has seen a significant turnaround in public perception and performance after facing harsh criticism over his inconsistent form and goal-kicking accuracy. Last year, he scored 16 goals in each of his first seven games but then kicked only six from 13 appearances before suffering an ACL injury on his previously ruptured knee in 2021. His comeback against Richmond in round 14 has coincided with some of the best outputs of his career, according to coach Chris Fagan. During a semi-final match against Adelaide, fans began chanting Hipwood’s name, indicating growing respect and trust from supporters who once maligned him for poor play. To cope with social media vitriol, Hipwood reportedly deleted his accounts, emphasizing the strain he felt due to criticism. Despite this, Fagan has consistently supported Hipwood, noting that he has never left him out of the lineup when available over his decade at the club.
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There was a period in Brisbane’s semi-final triumph of Adelaide that illustrated to coach Chris Fagan just how much Eric Hipwood had transformed public perception.
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Hipwood → be → perception
“There was a good moment in the game on Saturday night where the crowd was chanting his name, and I actually loved that,” Fagan gushed.
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Fagan → be → that
“He’s copped a fair bit of flack over the years from our supporters and from opposition supporters, and I just thought that was a real sign in the eyes of everyone that he’s turned a corner as a player.
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he → cop → player
“They now trust him and respect him.”
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They → trust → him
The Lions’ forward has spent much of his career maligned in the eyes of the punters; targeted for wayward goal kicking and inconsistent form to become something of a whipping boy to fans.
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forward → spend → fans
So inundated had Hipwood become by the criticism, Fagan said the now 29-year-old removed himself from social media.
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old → become → media
“It hasn’t been easy for him, he’s copped a fair bit of stick online and criticism about the way he plays the game, but I’ve been here for 10 years now, and I’ve never not picked him when he’s been available
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he → cop → him
,” Fagan said ahead of Brisbane’s preliminary final clash with Hawthorn on Saturday.
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Fagan → say → Saturday
“He’s felt it [the criticism], there’s no doubt about that.
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He → feel → that
We’ve had chats about it, I think a few years ago he got off social media because it wasn’t worth reading some of the armchair warriors out there, the courageous people who hide in dark places and make comments.
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who → have → comments
“I think he’s matured and probably doesn’t listen to all that much any more, but it was great to hear the crowd chant his name.
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crowd → think → name
But stringing those performances together became an issue that made him the subject of public tirades.
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him → string → tirades
In 2024, he kicked 13 goals in a three-game stretch – including six majors against the Bulldogs and five against Port Adelaide – only to kick 7.6 from his next 11 games, albeit after spending some time as a make-shift defender.
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he → kick → defender
Last year, he hit the scoreboard in each of his first seven games of the season (16 goals), before kicking just six from 13 appearances before succumbing to an ACL injury on the same knee he ruptured in 2021.
But Hipwood’s comeback from that stint in rehab against Richmond in round 14 has coincided with some of the most sustained outputs of his career.
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comeback → hit → career
His purple patch of the past five weeks have included goals in each contest – 10 in total – while averaging 4.6 contested possession (against a career average of 4.05), 5.6 marks (4.55 career average) and 2.2 inside 50s across those outings.
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patch → include → outings
Fagan noted the reborn tall was playing 8kg heavier, having “put some weight on that string bean of a body” during his rehabilitation periods.
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tall → note → periods
The coach believed that had been key in his growth and made him more confident in attacking contested moments.
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him → believe → moments
“No doubt [it’s helped].
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it → help → ?
If there’s a good thing to come out of that knee reconstruction that’s probably been it,” Fagan said.
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Fagan → ’ → reconstruction
“He’s used that time positively to improve himself.”
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He → use → himself
Hipwood, signed until the end of 2029, faces the prospect of spearheading a three-pronged tall forward line long-term, alongside Oscar Allen (2031) and the newly re-signed Logan Morris.
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Hipwood → sign → Allen
A win against the Hawks will ensure Morris has featured in a grand final in each year he has been in the AFL, having debuted in Brisbane’s 2024 drought-breaking premiership campaign.
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he → ensure → campaign
Morris, who finished second in the Coleman Medal count (63 goals), was tipped to command lucrative offers for beyond 2027, only to indicate he remained in Brisbane on less money.
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he → finish → money
It led Essendon great James Hird to suggest on Nine’s Footy Classified the 21-year-old’s loyalty may have cost him as much as $500,000 a season.
“There was no point of dragging it out if I know what I’m doing and know I want to stay at the club,” Morris said, when asked if he had been keen to avoid the lunacy which comes in an off contract year.
uncertain
which → lead → year
“I don’t want to leave a team where I’m happy where I am mentally …
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I → want → team
I feel like that’s more valuable than a bit more money to me.”
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that → feel → me
Morris, who Fagan lauded as “a potential leader of our club”, followed Zac Bailey in making a similar decision, with the latter spurning interest from the Crows on a reported figure of $10 million across seven years.
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latter → laud → years
“Not everybody is totally motivated by money,” Fagan said.
“I think there’s still something good about playing as part of a team and achieving things together.”
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I → motivate → things
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