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‘In the trenches’: Wisconsin’s struggling small businesses could turn a Trump ally’s district blue

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Cite

Leingang, R. (2026, November 3). ‘In the trenches’: Wisconsin’s struggling small businesses could turn a Trump ally’s district blue. The Guardian. https://www.theguardian.com/us-news/2026/nov/03/small-business-economy-wisconsin-house-race

Dated from the outlet's own feed. Check the original for its byline.

The Guardian · collected 2026-11-03 · by Rachel Leingang

Quick Summary

Erin Klaus is closing her Wisconsin storefront Tangled Up in Hue after 18 years due to economic hardships exacerbated by tariffs, inflation, and healthcare costs. This closure reflects broader challenges faced by small business owners in Wisconsin's third district, influencing the US House race there between Republican incumbent Derrick Van Orden and Democratic challenger Rebecca Cooke. Voters are concerned about issues like rising health insurance premiums—Amy Burke Lepper’s monthly premium increased from $1,000 to nearly $3,000—and tariffs increasing costs for products such as Canadian-made cabinets used in her retail shop Lagom. These economic pressures are shaping the political narrative and voter sentiment in a district traditionally aligned with Trump but now questioning his administration's policies.
Written by AI on 2026-11-03, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

In November 2026, Erin Klaus, owner of Tangled Up in Hue, a handmade artisan market in downtown Eau Claire, Wisconsin, announced she would close her business at the end of the year after 18 years in operation due to economic pressures. The store faced declining sales for two consecutive years and high costs like tariffs and inflation, leaving Klaus unable to sustain it despite personal financial sacrifices. This closure exemplifies the broader economic struggles faced by small businesses in Wisconsin's third district, which is a key battleground in the upcoming US House of Representatives election. Republican incumbent Derrick Van Orden has aligned himself closely with former President Donald Trump, while Democratic challenger Rebecca Cooke is focusing on economic despair among local residents and business owners affected by issues like gas costs, fertilizer increases, tariffs, and healthcare cuts. The race remains competitive as Democrats aim to capitalize on the economic frustrations in traditionally conservative areas.

Written for “Wisconsin Small Business Struggles” on 2026-11-03, grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
The model judged this article politically coded and scored it -0.65, but all 3 of its quote(s) are attributed speech - words the article quotes from someone, not the article's own narration, so the score is not published.
Written under an earlier scoring contract, which gave a paragraph rather than checkable quotes. Re-analysing this article replaces it.
Leaning score withheld for article 125425: attributed speech only · logged 2026-11-03

Story

📰 Wisconsin Small Business Struggles
Economy/Business · 1 article(s) covering the same event.

Compared with similar articles

This article reads unscored and hedges 0% of its claims. Each row says how that neighbour differs.
Fox News
Hedges 1 of 9 claims Outlet record 69/100
“The articles discuss different aspects of economic conditions and policy impacts; Article A focuses on a national perspective with statistics from Small Business Administrator Kelly Loeffler, while Article B details the struggles of a specific small business owner in Wisconsin.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
76
sentences that state something as happening or true
Uncertain
0%
0 of 76 hedged ("reportedly", "may", "according to")
Leaning
withheld
no quote in the article backed the model's score
Publisher signals
66/100
The Guardian's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Economy/Business
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-11-03 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Guardian · 1960 article(s) · 6 correction(s) detected
Running correction rate · 6 correction(s)

Who wrote this

Rachel Leingang
11 article(s) here · 1 carrying a prediction
🔮 Democrats and independents have found a lane in rural areas stretched thin by gas costs, fertilizer increases, tariffs and healthcare cuts, though the third district was always expected to be competitive.
🔮 There’s no simple answer as to when US voters will know the results of the midterms.
🔮 Polls are suggesting it will not be a close-run thing.
2026-11-03 · assertive framing · The candidates who will decide the US midterm elections
🔮 US voters will soon deliver a national verdict on the second presidency of Donald Trump.
🔮 Hennepin county attorney Mary Moriarty announced the charges at a press conference on Wednesday, saying both would be charged with felonies for unlawful voting and identity theft.
🔮 While marquee races from Maine to Michigan get all the attention, and draw in a ton of money, a significant batch of lower-profile contests across the US could result in upsets.
🔮 ,” Ossoff said of the late civil rights icon and long-serving Georgia congressman, “Mike Collins would be grabbing a billy club.
🔮 In late August, a federal appeals court declined to dismiss criminal charges against McIver, who is charged with interfering with an arrest in May 2025 outside Delaney Hall, an immigration detention facility that has drawn protests over poor conditions inside.
🔮 It could decide the balance of power in Washington this November and stymie the president’s final years in office – and help determine what comes next for the left after Trump.
🔮 Crockett has said she “will be campaigning down ballot” when asked in recent weeks by CNN’s Laura Coates whether she would be campaigning with Talarico, saying she wanted to make sure that people in lower-profile races weren’t getting “overshadowed” by a focus just on the top of the ticket.
Also by Rachel Leingang
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 11 articles by Rachel Leingang →

Topics

Downtown Eau Claire Inc Eau Claire Hue Tangled Up Wisconsin

Subjects

Eau Claire GPE · 3× Democrats NORP · 2× Trump PERSON · 2× Wisconsin GPE · 2× Downtown Eau Claire Inc ORG · 1× Erin Klaus PERSON · 1× Hue GPE · 1× Republican NORP · 1× Tangled Up ORG · 1× the US House of Representatives ORG · 1×

Narrative

Republican incumbent Derrick Van Orden has stuck closely to Donald Trump and defended the administration’s record, while Democratic challenger Rebecca Cooke is making a third run at the seat by tapping into, and commiserating with, economic despair among working people, farmers and business owners.
framing: assertive · carried by 1 article(s) · first seen 2026-11-03
🔮 Democrats and independents have found a lane in rural areas stretched thin by gas costs, fertilizer increases, tariffs and healthcare cuts, though the third district was always expected to be competitive.

Claims (76 extracted, 0 hedged)

After 18 years in business, Erin Klaus is closing her storefront, a handmade artisan market in downtown Eau Claire, Wisconsin, at the end of the year. asserted
Klaus → close → year
She opened Tangled Up in Hue amid a recession, during a time when downtown was “kind of a ghost town”, weathering construction and the pandemic. asserted
downtown → open → construction
But the current economic crisis proved too much. asserted
crisis → prove → ?
She’s seen a downward trend in sales for two years, and was dipping into her own pocket from her other job, as the executive director of business non-profit Downtown Eau Claire Inc, to pay staff. asserted
She → see → staff
“This is the first time it’s out of my control to save my business,” she said. asserted
she → ’ → business
“It just feels so desperate right now for a lot of our small business owners … asserted
It → feel → owners
From the tariff wars to inflation to cost of living to healthcare, I mean, honestly, there’s no money left in the bucket at the end of the day for regular folks and, unfortunately, that means our regular folks who run businesses, too, are just not able to kind of hang on any longer. asserted
who → mean → businesses
These economic woes feature heavily in the toss-up race for the US House of Representatives in western Wisconsin’s third district, where Eau Claire is located. asserted
Claire → feature → district
Republican incumbent Derrick Van Orden has stuck closely to Donald Trump and defended the administration’s record, while Democratic challenger Rebecca Cooke is making a third run at the seat by tapping into, and commiserating with, economic despair among working people, farmers and business owners. asserted
Cooke → stick → people
Communities like Eau Claire are losing small businesses as people are getting pinched financially and don’t have the extra funds to spend, even if they wanted to, she said. asserted
she → lose → funds
The culture of consumerism changed during the pandemic as well, with people wanting quick, online options. asserted
people → change → options
Tariffs on, in her case, T-shirts, forced her to eat the added cost. asserted
Tariffs → force → cost
Healthcare subsidies on the Affordable Care Act marketplace weren’t extended. asserted
subsidies → extend → marketplace
A paid parking program downtown felt like the final straw. asserted
program → pay → straw
She knows she’s not alone among small business owners. asserted
she → know → owners
The messages coming from the Trump administration seem to insist that these economic conditions aren’t happening, or aren’t affecting people like her, to the degree they are, Klaus said. asserted
Klaus → come → degree
It feels “almost like we’re getting mocked for the hardships that we’re enduring”. asserted
we → feel → that
Other small business owners in the district say they’re struggling, too. asserted
they → say → district
Amy Burke Lepper, the owner of One Of A Kind Interior Design in Chippewa Falls, has worked with a cabinet maker in Canada for more than two decades, and now those cabinets have added tariffs. asserted
cabinets → work → tariffs
A couple of her clients have put off building homes because of costs right now, she said. asserted
she → put → costs
She has no health insurance for the first time in her life because the cost rose from over $1,000 per month for her and her husband to nearly $3,000. asserted
cost → have → 3,000
She doesn’t plan to close her business but she decided to speak out about the struggles she’s facing so that people understand how federal policies are affecting small businesses like hers. asserted
policies → plan → hers
“I’m one person, and I know this is affecting everybody else and waking people up to the fact that, you don’t understand that’s why your prices are higher. asserted
prices → ’m → fact
It’s because of these things. asserted
It → ’ → things
It’s not a magic thing,” Burke Lepper said. asserted
Lepper → ’ → ?
As weeks and months of campaigning have given way to the final days and hours before Tuesday’s US midterm elections, rising prices and affordability have created competitive races in unexpected places. asserted
prices → give → places
Democrats and independents have found a lane in rural areas stretched thin by gas costs, fertilizer increases, tariffs and healthcare cuts, though the third district was always expected to be competitive. asserted
district → find → costs
Before Van Orden’s win in 2022, Democrat Ron Kind had represented the district for more than 20 years. asserted
Kind → represent → years
The district, made up of mostly rural and suburban areas, backed Barack Obama twice, then Trump three times, but also sometimes for Democrats elsewhere on the ballot. asserted
district → make → ballot
Tens of millions of dollars in outside spending has poured into the race from both sides. asserted
millions → pour → sides
Trump administration officials have traveled multiple times to the third district in Wisconsin to defend their records. asserted
officials → travel → records
Trump has told his supporters to pretend he is on the ballot this year. asserted
he → tell → ballot
Van Orden has defended the Iran war, calling it necessary, though acknowledging it is making it “exponentially harder for Republicans to hold the House and the Senate”. asserted
Republicans → defend → House
Mike Johnson, the Republican House speaker, rallied with Van Orden this week, saying he is “one of our fighters”. asserted
he → rally → fighters
Van Orden, responding to a reporter, said he hasn’t shied away from his support of Trump. asserted
he → respond → Trump
He has been an ardent Trump supporter, including attending the January 6 rally at the US Capitol in 2021. asserted
He → include → 2021
“At some point, we have to look at accomplishments and put aside the emotional sway,” Van Orden told WISN 12 News. asserted
Orden → have → News
“Donald Trump won this district three times in a row, with increasing margins every single time. asserted
Trump → win → margins
The things that he’s been able to accomplish with a Republican-controlled congress is absolutely amazing.” asserted
he → accomplish → congress
Van Orden, a retired Navy Seal, refers to his opponent, Cooke, as “The Crooked One”, claiming she isn’t who she says she is. asserted
she → refer → One
…and 36 more, not listed.
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