The Aporia
Tan, V. (2026, October 25). Novel idea: Thailand, Vietnam take books on the road in reading drive. South China Morning Post. https://www.scmp.com/week-asia/people/article/3371941/novel-idea-thailand-vietnam-take-books-road-reading-drive
Tan, Vincent. “Novel idea: Thailand, Vietnam take books on the road in reading drive.” South China Morning Post, 25 Oct. 2026, https://www.scmp.com/week-asia/people/article/3371941/novel-idea-thailand-vietnam-take-books-road-reading-drive.
Tan, Vincent. “Novel idea: Thailand, Vietnam take books on the road in reading drive.” South China Morning Post, October 25, 2026. https://www.scmp.com/week-asia/people/article/3371941/novel-idea-thailand-vietnam-take-books-road-reading-drive.
Dated from the outlet's own feed. Check the original for its byline.
Tran Dai Thang, an independent publisher from Vietnam, is traveling through regional provinces with his mobile bookstore to offer discounted books and promote reading among local communities. On October 25, 2026, Thang encountered two young people who initially did not read books but were persuaded to buy one for 10,000 dong (US$0.40) after a conversation with him, which is heavily discounted from its original price of 45,000 dong. This initiative aims to spark curiosity and connect local communities by making literature more accessible and affordable. Thang believes that even a single purchase could potentially lead to the start of a new reading habit for individuals who previously did not read books.