The Aporia
Ma, J. (2026, October 24). How Operation Santa Claus grew from Christmas donations to ‘engine’ of change. South China Morning Post. https://www.scmp.com/news/hong-kong/society/article/3372027/how-operation-santa-claus-grew-christmas-donations-engine-change
Ma, Jess. “How Operation Santa Claus grew from Christmas donations to ‘engine’ of change.” South China Morning Post, 24 Oct. 2026, https://www.scmp.com/news/hong-kong/society/article/3372027/how-operation-santa-claus-grew-christmas-donations-engine-change.
Ma, Jess. “How Operation Santa Claus grew from Christmas donations to ‘engine’ of change.” South China Morning Post, October 24, 2026. https://www.scmp.com/news/hong-kong/society/article/3372027/how-operation-santa-claus-grew-christmas-donations-engine-change.
Dated from the outlet's own feed. Check the original for its byline.
Operation Santa Claus (OSC), a fundraising initiative founded by the South China Morning Post and public broadcaster RTHK in 1988, has transformed from a simple holiday fundraiser into a driving force for community change in Hong Kong over nearly four decades. Initially focused on disbursing funds to charities, OSC now builds sustained relationships with non-governmental organizations (NGOs) and supports long-term initiatives that have been replicated after successful pilot schemes. Rachel Chow Chiu-yan, who learned about the drive as a student and later worked for it, highlights how OSC has evolved from providing seed money to fostering comprehensive community support programs.