Some businesses begin with a detailed business plan.
asserted
businesses → begin → plan
Goat Rodeo Goods began with surplus vegetables and an idea for turning them into something customers would want to buy.
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customers → begin → something
Business partners Lucy Patto Davidson and Kat Goldin began experimenting with surplus produce in 2023, eventually turning it into a pickle business.
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partners → begin → business
Their first batch sold out at a Christmas market, encouraging them to develop more products.
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batch → sell → products
A year later, an accidental order for 2,000 kilograms of cucumbers, rather than the 200 kilograms they intended to buy, forced them to scale up production.
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they → intend → production
The pair spent 2 weeks making pickles before the cucumbers spoiled, expecting the jars to last them a year.
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jars → spend → them
Instead, the batch sold out within weeks.
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batch → sell → weeks
Goat Rodeo Goods officially launched in August 2024.
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Goods → launch → August
By March 2026, the Scottish business had reached 400 UK stockists, including Dobbies and Oliver Bonas, and was expected to generate more than £500,000 in sales during 2026, according to The Courier.
uncertain
business → reach → Courier
Goat Rodeo Goods: How the business began in Stirlingshire
The founders met in 2023, with a shared interest in food helping shape the business that followed.
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that → begin → business
Goat Rodeo Goods grew out of the food activities associated with Fodder + Farm, based in Port of Menteith, Stirlingshire.
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Goods → grow → Menteith
They later developed Goat Rodeo Goods as a way to make use of surplus produce from local growers and their own food activities.
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They → develop → growers
Scottish Field reported that the founders began experimenting with surplus vegetables in 2023.
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founders → report → 2023
Their first range was sold at a Christmas market in November that year, where the products sold out.
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products → sell → November
Goldin, who grew up in Iowa in the United States, was particularly interested in American-style cucumber pickles.
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who → grow → pickles
The founders wanted to make condiments with bold flavours and give customers a different option from conventional supermarket products.
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founders → want → products
Patto Davidson is a private chef who specialises in game and open-fire cooking, while Goldin has worked as a freelance writer and photographer.
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Goldin → specialise → writer
The business was built around seasonal ingredients and collaboration with local growers.
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business → build → growers
In an interview with Scottish Field, the founders said they continued to work with smaller Scottish market gardens and growers as production expanded.
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production → say → gardens
The accidental cucumber order that changed the business
The turning point came in 2024, when the founders travelled to Glasgow to source cucumbers for another batch.
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founders → change → batch
A misunderstanding over the order meant they bought 2,000 kilograms rather than the 200 kilograms they had intended to purchase.
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they → mean → kilograms
The founders spent the next 2 weeks making pickles to process the cucumbers before they spoiled.
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they → spend → cucumbers
They initially expected the resulting stock to last for a year, but the products sold out within weeks.
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products → expect → weeks
What had begun as a small side project quickly developed into a business that required greater production capacity.
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that → begin → capacity
Goat Rodeo Goods officially launched in August 2024.
asserted
Goods → launch → August
By March 2026, the business had grown to 7 employees and 400 UK stockists, according to The Courier.
uncertain
business → grow → Courier
By March 2026, the company supplied 400 shops across the UK, including Dobbies and Oliver Bonas, The Courier reported.
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Courier → supply → Dobbies
Dobbies had agreed to sell its products in 45 stores.
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Dobbies → agree → stores
The business has expanded beyond cucumber pickles into seasonings, flavoured salts, rubs and other condiments.
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business → expand → seasonings
Its products include Bad Boy Bread and Butter Pickles, Hell or High Water cucumber pickles and Rodeo Disco pickles.
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products → include → Bread
The company also sells spice blends such as its roast potato seasoning and barbecue rub.
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company → sell → seasoning
The founders have used their product development process to find additional uses for ingredients and batches that cannot be sold as originally intended.
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that → use → ingredients
A separate Courier report said that pickles that cannot be sold are dehydrated and turned into pickle salts.
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that → say → salts
Goat Rodeo Goods growth: 400 stockists and projected sales above £500,000
The company’s growth has been rapid.
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growth → project → 500,000
The Courier reported in March 2026 that turnover had risen by more than 300% year on year and that sales were expected to exceed £500,000 during 2026.
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sales → report → 2026
That figure was a forecast at the time of publication, rather than a confirmed final annual result.
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figure → confirm → result
By March 2026, less than 3 years after the founders began experimenting with surplus produce, Goat Rodeo Goods had reached 400 UK stockists.
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Goods → begin → stockists
The company’s projected sales of more than £500,000 in 2026 marked another stage in its growth, although the final annual result was not yet known.
asserted
result → project → growth
The Aporia
