"Neither are scientists – they enlisted a force of product developers, in-house regulators and chemists to build Ultra Violette – but their marketing backgrounds were pivotal in the brand’s sharp rise, enlisting influencers like Gen Z-favourite Sophia Begg (@sophadophaa to her 1.5 million TikTok followers).
Doors opened for them with financial injections from private equity and the support of beauty retailers such as Adore Beauty, Sephora, Net-A-Porter and Harrods."
Framing: assertive ·
First seen: 2026-09-05 ·
Last seen: 2026-09-05 ·
Spread: 1 articles