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"The industry has “a growing consumer base that extends well beyond kids,” he added. “’Kidults’ have become an important part of the category,” said Uitdenhowen, using the newfangled word for grownups with tastes typically associated with younger people."
Framing: assertive · First seen: 2026-09-18 · Last seen: 2026-09-18 · Spread: 1 articles

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Articles carrying this narrative

2026-09-18 · New York Post
Toys ‘R’ Us to open 120 stores, biggest expansion in years — thanks to adults who ‘didn’t wanna grow up’ assertive
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