"The industry has “a growing consumer base that extends well beyond kids,” he added.
“’Kidults’ have become an important part of the category,” said Uitdenhowen, using the newfangled word for grownups with tastes typically associated with younger people."
Framing: assertive ·
First seen: 2026-09-18 ·
Last seen: 2026-09-18 ·
Spread: 1 articles