"PwC’s research from its Holiday Outlook 2026 report found that 64% of consumers are prioritizing screen-free gifts, a figure that rises to 78% among Gen Z.
“The digital native generation is leading the analog revival with board games, puzzles and art & crafts expected to top the list this year,” Furman says."
Framing: assertive ·
First seen: 2026-09-17 ·
Last seen: 2026-09-17 ·
Spread: 1 articles
The Aporia