📖 Narrative

"Sky’s takeover of ITV will lead to the enlarged business accounting for more than 70% of the traditional TV ad sales market – including digital sales on broadcasters’ streaming services and third-party deals such as selling Channel 5’s inventory – which would have left Channel 4 as a distant second player at about 26%."

Framing: assertive · First seen: 2026-09-16 · Last seen: 2026-09-16 · Spread: 1 articles