2026-09-21 · New York Post
🔮 Campbell said beverage pricing can vary widely, from an everyday carbonated soft drink to more elaborate specialty offerings, and argued that consumers can be willing to spend more for an experience they consider distinctive.
Sonic’s latest seasonal marketing push also illustrates how the company is trying to translate beverage experimentation into customer traffic.
The chain created a campaign around “Hotumn,” its name for the period when consumers begin embracing fall flavors and clothing even as temperatures remain hot, particularly in Sonic’s core Southern markets. assertive