After losing 60 pounds on weight-loss drugs over the past year, Atlanta resident Lorraine Scott faced a common wardrobe dilemma.
asserted
Scott → lose → dilemma
"Most of the things in my closet didn't fit anymore," said the 42-year-old, who is known to her YouTube followers as Lorraine Kamesha.
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who → fit → Kamesha
Rather than buying an entirely new wardrobe while her weight fluctuates, Scott has spent at least $300 tailoring her favorite jeans and pants, turning to fast fashion for the remainder of her clothing.
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Scott → buy → clothing
Across the United States, consumers taking weight-loss medications such as Novo Nordisk's Ozempic and Eli Lilly's Mounjaro are turning to tailors and cobblers to save money as they lose weight.
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they → take → weight
The shift is driven in part by broader cost-of-living pressures and rising out-of-pocket expenses for the medications, as more US employers reduce insurance coverage for GLP-1 treatments.
Over the past year, leather repair specialists have seen a sharp increase in demand for their services as people lose weight quickly.
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people → drive → weight
Requests extend beyond belt alterations to include adjustments for shoe and handbag straps tailored to fit customers' trimmer bodies.
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Requests → extend → bodies
This uptick in demand illustrates how weight-loss drugs are reshaping the retail market, benefiting specific service industries while traditional clothing retailers adapt.
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retailers → illustrate → industries
According to Gallup, roughly 11% of US adults are taking GLP-1 medications to lose weight, leading millions of consumers to seek budget-friendly options to update their wardrobes.
uncertain
% → accord → wardrobes
Cobblers Direct, an online footwear and handbag repair business with 25 storefronts in Texas and a nationwide mail-in operation, has recorded double-digit year-over-year growth in belt shortening, according to CEO Stephen Kelly.
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Direct → mail → Kelly
The company, whose team of around 100 craftspeople will soon move into a new 30,000-square-foot facility in Austin, is currently shortening up to 500 belts each week, Kelly said.
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Kelly → move → belts
He noted that customers regularly enter stores carrying five or six belts across their shoulders.
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customers → note → shoulders
After having additional holes punched, some clients ask to keep the trimmed leather remnant as a "badge of honor.
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clients → have → honor
"They'll pull their belt out and show how long their belt originally was.
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belt → pull → belt
And then they tuck it back into their waistline," Kelly said.
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Kelly → tuck → waistline
According to a survey of more than 700 US adults on weight-loss drugs conducted by telehealth platform Trimi, about 80% of GLP-1 users continue wearing clothes that no longer fit, waiting an average of six months before buying replacement items.
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that → accord → items
Jeans are the most affected clothing item, with 90% of respondents reporting a poor fit.
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% → report → fit
Reluctance to purchase a new closet is further reinforced by University of Cambridge research released this year, which found that patients regain an average of 60% of their lost weight within a year of stopping the medications.
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patients → purchase → medications
At family-owned Jim's Cobbler Concierge in Manhattan, clients began bringing in belts by the dozen last year, according to client relations director CJ Burgos — a trend the shop named "belt-zempic."
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shop → own → Burgos
Burgos noted that GLP-1 users are also experiencing reductions in foot size, leading to more footwear adjustments.
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users → note → adjustments
"It's helped the business, but we've also helped clients save," said Burgos, who has altered his own belts after losing about 60 pounds using Ozempic.
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who → help → Ozempic
The rising popularity of GLP-1 drugs in the US is also driving business for thrift stores, discount chains, and secondhand clothing platforms, as consumers refrain from spending on new garments while their sizing remains unpredictable.
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sizing → rise → garments
What sets GLP-1s apart from other commercial tailwinds is "the scale and speed," said Alon Rotem, chief strategy officer at online thrift platform ThredUp.
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Rotem → set → ThredUp
Shoppers are actively transitioning to smaller sizes, particularly when purchasing denim: 43% of buyers who started above a waist size 28 are now purchasing smaller jeans than when they registered with ThredUp, Rotem noted.
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Rotem → transition → ThredUp
Online personal styling company Stitch Fix is introducing expanded adjustable sizing and stretch fabrics so that clients undergoing rapid weight loss have the "right apparel to help them bridge multiple sizes," said CEO Matt Baer.
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Baer → introduce → sizes
He estimated that at least 20% of the platform's new customers are taking a GLP-1 medication and seeking assistance with finding updated sizes.
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% → estimate → sizes
"We've always known that resale and thrift are very popular choices for people in life transition," said Rotem of ThredUp.
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Rotem → know → ThredUp
"As we see that there are many more people in life transition with the advent of GLP-1s, we're leaning into that."
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we → see → that