Notified Opens Model Context Protocol (MCP) Beta Program for PR and IR Data and Services

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Cite

Notified Opens Model Context Protocol (MCP) Beta Program for PR and IR Data and Services. (2026, October 21). Toronto Star. https://www.thestar.com/globenewswire/notified-opens-model-context-protocol-mcp-beta-program-for-pr-and-ir-data-and-services/article_80052398-91bb-5f6d-8ff3-b05806fbd737.html

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Toronto Star · collected 2026-10-21 · by GlobeNewswire, Inc.

Quick Summary

Notified has launched a beta program for its Model Context Protocol (MCP) aimed at public relations and investor relations professionals. The protocol connects Notified’s Content OS and IR Hub platforms to AI agents like Microsoft Teams and Copilot, enabling users to receive instant answers from their data, such as GlobeNewswire press release analytics and market intelligence, without switching between applications. Interested North American clients can contact their account managers for participation details.
Written locally by qwen2.5:14b on 2026-10-21, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

Notified opened the beta program for its Model Context Protocol (MCP) on October 21, 2026, offering public relations and investor relations professionals access to AI agents within Microsoft Teams and Copilot. The platform connects Notified’s Content OS and IR Hub platforms, allowing users to receive instant answers from their data, including GlobeNewswire press release analytics, IR events, website metrics, and market intelligence. Initially available to eligible North American clients through contact with their account managers, the beta program starts with features for drafting, optimizing, and reporting press releases. Notified plans to expand MCP with end-to-end workflows in the future.

Written for “Notified Opens MCP Beta Program” on 2026-10-21, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Notified Opens MCP Beta Program
Technology · 1 article(s) covering the same event.

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How this article was measured signals, leaning charts, publisher record, byline, topics and claims

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Claims extracted
54
sentences that state something as happening or true
Uncertain
0%
0 of 54 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
63/100
Toronto Star's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Technology
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-21 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

Toronto Star · 8911 article(s) · 24 correction(s) detected
Running correction rate · 24 correction(s)
2026-10-07
Correction
2026-09-24
Correction

Who wrote this

No reporter is named on this article, beyond the feed's “GlobeNewswire, Inc.”.

Topics

Copilot Microsoft Notified Notified MCP Teams

Subjects

Notified ORG · 9× GlobeNewswire ORG · 3× Microsoft ORG · 3× Erik Carlson PERSON · 1× GLOBE NEWSWIRE ORG · 1× Jeff Stacey PERSON · 1× NEW YORK GPE · 1× North American NORP · 1×

Narrative

Key Facts: - Notified MCP connects Notified’s Content OS and IR Hub platforms to AI agents, starting with Microsoft Teams and Copilot and the agents clients build themselves. - PR and IR professionals will be able to ask questions and receive instant answers drawn from their Notified data, including GlobeNewswire press release analytics, IR events, IR website metrics and Market Intelligence.
framing: assertive · carried by 1 article(s) · first seen 2026-10-21
🔮 Key Facts: - Notified MCP connects Notified’s Content OS and IR Hub platforms to AI agents, starting with Microsoft Teams and Copilot and the agents clients build themselves. - PR and IR professionals will be able to ask questions and receive instant answers drawn from their Notified data, including GlobeNewswire press release analytics, IR events, IR website metrics and Market Intelligence.

Claims (54 extracted, 0 hedged)

Key Facts: - Notified MCP connects Notified’s Content OS and IR Hub platforms to AI agents, starting with Microsoft Teams and Copilot and the agents clients build themselves. - PR and IR professionals will be able to ask questions and receive instant answers drawn from their Notified data, including GlobeNewswire press release analytics, IR events, IR website metrics and Market Intelligence. asserted
professionals → connect → analytics
Future enhancements include the addition of end-to-end workflows. asserted
enhancements → include → workflows
- Notified invites eligible North American clients to join the beta program, beginning with GlobeNewswire press release drafting, optimization and reporting. asserted
Notified → invite → drafting
Interested clients can contact their account manager to learn more. asserted
clients → contact → more
NEW YORK, Oct. 21, 2026 (GLOBE NEWSWIRE) — Notified today opened the beta program for Notified MCP, a first-of-its-kind offering for public relations and investor relations workflows that helps teams understand communications performance, prepare for executive conversations and act on market signals without leaving their AI workspace. asserted
teams → open → workspace
Based on client feedback, Notified MCP will be commercially available starting with Microsoft Teams and Copilot. asserted
MCP → base → Teams
Microsoft 365 is already in daily use across most enterprises and agencies and has already been reviewed and approved by information security teams. asserted
Microsoft → review → teams
Support for ChatGPT will follow, with Claude and Gemini soon after. asserted
Support → follow → Claude
Notified MCP is built on Model Context Protocol (MCP), an open standard that lets AI agents securely query, retrieve and act on data from third-party systems. asserted
agents → build → systems
For communicators, that means an AI agent can work directly with their Notified data and tools in the same conversation where they are already creating, planning and collaborating. asserted
they → mean → conversation
What an MCP-Enabled Platform Makes Possible Connecting Notified to an AI agent changes what a single request can accomplish. asserted
request → enable → what
Rather than logging into separate platforms, exporting reports and pasting results between windows, a PR or IR professional can ask one question and have the agent pull, combine and act on the data. “PR and IR pros are being asked to show results faster and with more precision than ever before,” said Jeff Stacey, Chief Product Officer at Notified. asserted
Stacey → log → Notified
“With Notified MCP, the press release performance, investor engagement and market data they depend on is ready the moment a question comes up, whether they’re preparing for an earnings call, briefing leadership or planning their next announcement. asserted
they → depend → announcement
That gives time back for the strategic work only they can do. asserted
they → give → work
Because MCP is an open standard, Notified data can also sit alongside the other systems a client’s agents already use, including Customer Relationship Management (CRM) platforms, document libraries and calendars. asserted
agents → sit → platforms
This allows teams to build workflows that span their full communications stack, all governed by the access controls they already have in place. asserted
they → allow → place
What Notified MCP Will Deliver - Conversational access: Ask questions about press releases, IR events, website traffic and Market Intelligence directly in Teams or Copilot. asserted
Deliver → notify → Teams
- Integration with existing client data: Combine Notified data with the CRM, documents and other systems clients already use. asserted
clients → exist → CRM
- Client-built agents: Connect Notified to the AI agents an organization has built internally. asserted
organization → build → agents
Users see only the Notified data their existing credentials allow. asserted
credentials → see → data
“We’re building for how large enterprises and agencies will operate,” said Erik Carlson, Chief Executive Officer at Notified. asserted
Carlson → build → Notified
“Within the next 24 months, practitioners won’t be switching between vendor platforms. asserted
practitioners → switch → platforms
They’ll work through a custom interface and a set of agents, conversationally. asserted
They → work → agents
Our job is to make sure Notified’s data and services are fully available inside that environment, and our beta clients will help shape exactly how that works.” asserted
that → make → environment
Information Security at the Core Notified MCP is designed to fit existing enterprise security processes. asserted
Security → design → processes
For clients using Microsoft 365, access follows the standard approval path for adding a vendor agent to Teams with the client’s IT or information security team reviewing and approving the Notified agent from the Microsoft 365 agent store. asserted
team → use → store
Once approved, users sign in with their existing Notified credentials, and no new data-sharing arrangements are required. asserted
arrangements → approve → credentials
Users can only access the Notified data their current permissions allow. asserted
permissions → access → data
How to Join the Beta Program The beta program is open to eligible North American clients, with broader availability to follow. asserted
program → join → availability
Clients interested in participating should contact their Notified account manager to learn more. asserted
Clients → participate → more
About Notified Notified, Equiniti’s market engagement business, helps public relations and investor relations professionals earn attention, measure engagement and deliver results through its integrated platforms Content OS™ and IR Hub™. asserted
professionals → help → platforms
Click here to learn why more than 50% of the S&P 500 trust Notified’s solutions and services to drive demand and attract capital. asserted
% → click → capital
Media Contact Notified MCP Beta Program: Frequently Asked Questions (FAQs) What is Notified MCP? asserted
MCP → ask → ?
A connection that lets AI agents work directly with Notified’s Content OS and IR Hub data and services. asserted
agents → let → data
Users ask questions in their AI workspace and get answers drawn from their own Notified data. asserted
Users → ask → data
Model Context Protocol (MCP) is an open standard that lets AI agents securely retrieve and act on data from third-party systems. asserted
agents → let → systems
Which AI platforms are supported? asserted
platforms → support → ?
ChatGPT will follow, then Claude and Gemini. asserted
ChatGPT → follow → ?
Client feedback showed that Microsoft 365 is already in daily use and already approved by information security teams. asserted
Microsoft → show → teams
Starting there is the fastest path to adoption. asserted
Starting → start → adoption
…and 14 more, not listed.
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