Dallas Cowboys cheerleader cuts ties with Perth activewear brand after slur scandal

Read the original at The Sydney Morning Herald ↗
Cite

Murphy, H. (2026, October 20). Dallas Cowboys cheerleader cuts ties with Perth activewear brand after slur scandal. The Sydney Morning Herald. https://www.smh.com.au/national/western-australia/dallas-cowboys-cheerleader-cuts-ties-with-perth-activewear-brand-after-slur-scandal-20261020-p61785.html?ref=rss&utm_medium=rss&utm_source=rss_feed

Dated from the outlet's own feed. Check the original for its byline.

The Sydney Morning Herald · collected 2026-10-20 · by Hannah Murphy

Quick Summary

Faith Ward, a Dallas Cowboys Cheerleader and former model for Perth activewear brand Kikiva, has ended her association with the company following a racial slur incident involving Kikiva’s owner, Kia Buckley. During a TikTok livestream, a voice in the background used a racial slur, which prompted Buckley to issue an apology but deny that it was directed at her followers. Ward responded by clarifying that she severed ties with Kikiva four months ago and will not work with them again due to their owner’s behavior.
Written locally by qwen2.5:14b on 2026-10-20, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

Faith Ward, a Dallas Cowboys Cheerleader, has ended her collaboration with Kikiva, an Australian activewear brand based in Perth, following the owner's live-streaming of a racial slur incident. The controversy began when Kia Buckley, Kikiva’s owner and influencer, was livestreaming on TikTok and someone in the background used a racial slur, which she initially denied before issuing an apology. Other former models like Vimbayi Hakutangwi, Evie Graves, and Madison Meyerhoff have also cut ties with the brand after this incident. The exact date of the live-stream was not specified but it occurred earlier in October 2026. This scandal highlights ongoing issues regarding racial insensitivity and accountability in the fashion industry.

Written for “Cheerleader Slur Scandal” on 2026-10-20, grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
The model judged this article politically coded and scored it -0.35, but 1 quote(s) could not be found in the article and the other 1 are attributed speech rather than the article's own narration, so the score is not published.
Written under an earlier scoring contract, which gave a paragraph rather than checkable quotes. Re-analysing this article replaces it.
Leaning score withheld for article 92744: no verified evidence · logged 2026-10-20

Story

📰 Cheerleader Slur Scandal
Entertainment · 1 article(s) covering the same event.

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
22
sentences that state something as happening or true
Uncertain
0%
0 of 22 hedged ("reportedly", "may", "according to")
Leaning
withheld
no quote in the article backed the model's score
Publisher signals
61/100
The Sydney Morning Herald's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-20 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Sydney Morning Herald · 4261 article(s) · 11 correction(s) detected
Running correction rate · 11 correction(s)

Who wrote this

Hannah Murphy
17 article(s) here · 1 carrying a prediction
🔮 My relationship with the brand stopped four months ago, and I will not be working with the brand again.
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Also by Hannah Murphy
Man’s twin in custody after body found in Perth backyard
2026-10-09 · The Sydney Morning Herald
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 17 articles by Hannah Murphy →

Topics

America Dallas Cowboys Kikiva Perth TikTok

Subjects

Buckley PERSON · 6× Kikiva ORG · 5× Perth GPE · 5× Faith Ward PERSON · 2× Ward PERSON · 2× America GPE · 1× Dallas Cowboys ORG · 1× Gold Coast GPE · 1× Kia Buckley PERSON · 1× Vimbayi Hakutangwi PERSON · 1×

Narrative

A number of Kikiva’s previous models and collaborators have since cut ties with the brand after the incident, including Perth model Vimbayi Hakutangwi, Gold Coast model Evie Graves and Sydney model Madison Meyerhoff.
framing: assertive · carried by 1 article(s) · first seen 2026-10-20
🔮 My relationship with the brand stopped four months ago, and I will not be working with the brand again.
2026-10-20 · The Sydney Morning Herald
Dallas Cowboys cheerleader cuts ties with Perth activewear brand after slur scandal · assertive framing

Claims (22 extracted, 0 hedged)

Dallas Cowboys Cheerleaders star has severed ties with a WA brand after its owner livestreamed a family member using a racial slur. asserted
owner → sever → slur
Faith Ward has previously collaborated with Kikiva, an activewear brand which is owned by Perth-based influencer Kia Buckley. asserted
which → collaborate → Buckley
Buckley was livestreaming on social media app TikTok to her 139,000 followers earlier this month, and appeared to be doing her make up when she announced her younger sister had just returned home. asserted
sister → livestreame → make
A voice in the background of the video can be heard saying “what up n---—s”, before Buckley warns her sister she is livestreaming. asserted
she → hear → sister
Buckley then denied her sister used the slur, and claimed she had said “what’s up sissys”. asserted
what → deny → slur
The livestream has been reuploaded a number of times and Buckley issued an apology to her followers. asserted
Buckley → reuploade → followers
“Hey guys, I want to address an incident that occurred during my TikTok live last Friday evening,” she wrote. asserted
she → want → TikTok
“During the live, a family member arrived home and used a racial slur in the background off camera. asserted
member → arrive → camera
I was deeply shocked, disappointed and upset by what I heard. asserted
I → shock → what
I want to sincerely apologise to everyone who heard it and anyone who has been hurt by that language. asserted
who → want → language
A number of Kikiva’s previous models and collaborators have since cut ties with the brand after the incident, including Perth model Vimbayi Hakutangwi, Gold Coast model Evie Graves and Sydney model Madison Meyerhoff. asserted
number → cut → Hakutangwi
Faith Ward is the brand’s most prominent collaborator, after befriending Buckley in Perth years prior to her move to the United States, where she became a dancer on the Dallas Cowboy cheerleaders team. asserted
she → befriend → team
Ward was also featured heavily on the Netflix show America’s Sweethearts: Dallas Cowboys Cheerleaders. asserted
Ward → feature → show
She had a collection with Kikiva which she modelled for, but it has since sold out. asserted
it → have → which
Ward responded to a TikTok comment on Tuesday, questioning her perceived ongoing association with the brand. asserted
Ward → respond → brand
“I want to make it extremely clear that I do not condone or support any type of racism, discrimination or behaviour of that nature,” she wrote. asserted
she → want → nature
“It does not align with me or my values, and I take things like this extremely seriously. asserted
I → align → this
My relationship with the brand stopped four months ago, and I will not be working with the brand again. asserted
I → stop → brand
I want to be clear about where I stand, as this is something I will never support.” asserted
I → want → ?
Since the livestream went viral, social commentator Abbie Chatfield has also criticised the Perth influencer for failing to call out the use of the slur in the moment. asserted
Chatfield → go → moment
Kikiva fans have also filmed themselves throwing their products in the bin. asserted
themselves → film → bin
Kikiva only opened its first brick and mortar store in Karrinyup in August, with Buckley hosting an opening event for fans. asserted
Buckley → open → fans
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