Hockey Canada finds itself without a seat at the international hockey table, its voice now being handled by an American.
asserted
voice → find → American
In fact, Hockey Canada is on a losing streak that stretches beyond on-ice losses at the Winter Olympics and into the backrooms of the 84-member International Ice Hockey Federation.
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that → stretch → Federation
The sport’s ruling body in this country lost an international suit over jersey sponsorships.
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body → rule → sponsorships
Its president, Katherine Henderson, lost an election for an at-large seat at the IIHF council.
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president → lose → council
Hockey Canada also chose not to have a Canadian stand for election for the Americas and Oceania seat that is a vice-presidency.
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that → choose → seat
Meanwhile, Russia has been manoeuvring behind the scenes to get into the game’s good books, which may have cost Canada its spot in the September congress in Tenerife, in Spain’s Canary Islands, that landed German Franz Reindl the IIHF top job.
uncertain
that → manoeuvre → job
“Newly elected President Reindl is an excellent friend to Canada, and we are looking forward to working with him and all of his colleagues on council to strengthen hockey domestically and internationally, including with the voices of Canadians who are on IIHF committees
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who → elect → committees
,” Hockey Canada told the Star in an email.
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Canada → tell → email
But lots of folks are watching, and talking.
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lots → watch → folks
“It’s a matter of prestige,” said Szymon Szemberg, a former executive with the IIHF and Champions League and now a consultant for European clubs.
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Szemberg → ’ → clubs
“If you’re a country that means so much to hockey as Canada does, you want to have a seat at the table of the executive body of the world governing body where decisions are taken, right?”
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decisions → ’re → body
Szemberg likened it to soccer: “You take it for granted that countries like Argentina, Brazil, Germany, England, Spain are represented on the board of FIFA.”
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countries → liken → FIFA
Canada had been represented on the IIHF council since 1978, apart from 1994-98 when American Walter Bush Jr. held the Americas vice-president position.
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Jr. → represent → position
Tha representation was mostly Hockey Canada presidents, among them Murray Costello and Bob Nicholson, who held the title of regional vice-president (essentially the voice of Canadian, American, Mexican and some other smaller federations).
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who → hold → Canadian
Nicholson was elected unopposed five years ago and has retired.
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Nicholson → elect → ?
Canada decided to step aside this year and let American Mike Trimboli, president of USA Hockey, carry the load, but didn’t explain why.
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Trimboli → decide → load
The Americans haven’t had an IIHF voice in five years, and some surmise the federations may have a handshake agreement to go back and forth.
uncertain
federations → have → agreement
It has been acknowledged privately that the optics of an American speaking for Canadian hockey interests aren’t good in the larger political climate, but there are no concerns within Hockey Canada about Trimboli.
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optics → acknowledge → Trimboli
“As Bob (Nicholson) did throughout his time on council, we know Mike (Trimboli) will be a tremendous advocate for all (federations), including Canada, as we continue to work together with our international colleagues to grow the game both in Canada and around the world,” Hockey Canada wrote to the Star.
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Canada → know → Star
It’s been pointed out that the U.S. did all right, including a pair of Olympic gold medals, without its own voice on the council.
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U.S. → point → council
Still, it’s not like Canada didn’t try.
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Canada → ’ → ?
Henderson lost her bid for an at-large seat, one of four reserved for female voices.
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Henderson → lose → voices
Women from Hungary, Poland, South Korea and Turkey won positions.
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Women → win → positions
“No disrespect, but Mississauga probably has more rinks than those four countries combined,” Szemberg said.
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Szemberg → have → countries
It felt like a rebuke to some.
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It → feel → some
The IIHF chose True, a Canadian company owned by Graeme Roustan, owner of the Hockey News, to make and sell the jerseys to be worn at the federation’s events, including the world juniors, but not at world championships or the Olympics.
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IIHF → choose → championships
Hockey Canada and USA Hockey announced an eight-year agreement with Bauer to make and sell jerseys.
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Canada → announce → jerseys
Canada lost an injunction to stop the IIHF-True deal, with a court in Zurich ordering the Canadians to pay legal costs of about $80,000.
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court → lose → 80,000
The issue of who wears what and when remains unresolved.
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who → wear → what
But Hockey Canada is sticking to its guns that Bauer has Team Canada commercial rights within Canada.
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Bauer → stick → Canada
“Hockey Canada takes tremendous pride in the value of our logo and ownership of our intellectual property, and their value accrues for the benefit of all members of the Canadian hockey community.
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value → take → community
A key element of that ownership includes having the ability to grant exclusive commercial rights to our jersey partner, who, like all partners, are carefully selected to ensure their company reputation, values and quality standards align with those of Hockey Canada and our fans,” Hockey Canada wrote.
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Canada → include → Canada
This (contract) renewal also ensured that the profits of Hockey Canada replica jerseys sold will continue to benefit grassroots programming across the country and our men’s, women’s and para national teams throughout the term of the extension.
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profits → ensure → extension
This could get messy.
uncertain
This → get → ?
It could well be True that makes the jerseys for the world juniors in Edmonton this year, creating the possibility — as mentioned by that Zurich court — that the IIHF and True will create generic red-and-white Canada jerseys to steer clear of any Bauer/Hockey Canada trademarks.
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IIHF → make → trademarks
Szemberg is fairly certain the jersey issue cost Henderson some votes.
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issue → cost → votes
She has only been with Hockey Canada since 2023, brought in to help restore the credibility of an organization reeling from a sex-assault coverup scandal.
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She → bring → scandal
The residue of that controversy might have cost her more votes.
uncertain
residue → cost → votes
The Russians have no voice in the IIHF, part of an international rebuke for the invasion of Ukraine.
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Russians → have → Ukraine
Russia hasn’t been at the last two Winter Olympics and has been ousted from the world championships, world juniors and every other tournament sanctioned by the IIHF.
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Russia → oust → IIHF
…and 11 more, not listed.