Sacha Baron Cohen says he's just doing silly voices.
asserted
he → say → voices
But the British comedian behind Ali G, Borat and Bruno has invented his own brand of undercover comedy in the hopes of making viewers both laugh and think.
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viewers → invent → hopes
Over the decades, Baron Cohen has deployed his creations: the hip-hop idiot Ali G, the lovable but ignorant Kazakhstani reporter Borat and the fame-obsessed narcissist Bruno to get real people to reveal their thoughts and feelings.
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people → deploy → thoughts
It's a far cry from being the lawyer his parents had initially hoped he'd be.
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he → hop → ?
"It's just a bizarre journey that I ended up doing this," Baron Cohen said.
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Cohen → end → this
"My dream was 'Could I make one classic comedy?'
uncertain
I → make → comedy
And I felt like with Borat, I was like, 'I did it.'
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I → feel → it
You know, so anything else is really gravy.
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anything → know → ?
And yeah, I feel very, very lucky."
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I → feel → ?
Decades of Ali G
Baron Cohen's first iconic character was Ali G, a persona he experimented with for years.
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he → experiment → years
An early version, known as MC Jocelyn Cheadle-Hume, was upper class but had many of the same catchphrases as Ali G.
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version → know → catchphrases
He took the prototype for a test drive to the skateboarders of London with the intention of airing the sketch on a youth culture show he was hosting on cable.
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he → take → cable
"And I start skateboarding terribly.
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I → start → ?
And they go, 'You're, you're crap, man.
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you → go → ?
After about 5 minutes, I said, I went back to my real voice, I said, 'Guys, I'm pretending.
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I → say → voice
They were shocked."
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They → shock → ?
Baron Cohen said his boss threatened to fire him over the sketch.
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boss → say → sketch
"And then I knew I was onto something," he said.
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he → know → something
MC Jocelyn Cheadle-Hume was honed into the character millions have come to know now as Ali G: a White imbecile and hip-hop journalist who wants to be a Black rapper.
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who → hone → G
Ali G's 1998 debut on a satirical late-night show was the stepping stone to "Da Ali G Show," which spawned an HBO series and a feature film.
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which → spawn → series
The core idea of Ali G was, I thought, 'Would it be funny to have the world expert in something with the biggest idiot in the world, you know?
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you → think → world
Would that juxtaposition be really funny, if the world expert takes it seriously?'"
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expert → take → it
As Ali G, Baron Cohen interacted with a range of public figures, politicians, and celebrities, including former United States Surgeon General C. Everett Koop.
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Cohen → interact → Koop
"I kept on telling him these stupid questions, like you know, 'Ain't the heart a bit crap, you know?
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you → keep → questions
Don't, shouldn't it have a different rhythm?
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it → have → rhythm
Because at the moment, it's boom-boom, but what about a [beatbox rhythm,]" Baron Cohen said.
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Cohen → say → rhythm
He also once pitched then-businessman Donald Trump on a business idea Ali G thought was brilliant: special gloves a person could wear to keep ice cream from getting your hands sticky.
uncertain
hands → pitch → cream
"I never fall for scams.
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I → fall → scams
I am the only person who immediately walked out of my 'Ali G' interview," Mr. Trump later said in a social media post.
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Trump → walk → post
In 2007, Baron Cohen said he was
because the persona was too well known to trick people.
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persona → say → people
But years have passed and Baron Cohen is bringing the character back for his directorial debut, "Ali G: Who Iz I?"The
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Cohen → pass → debut
actor plays three characters who interact with unsuspecting strangers.
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who → play → strangers
The result, designed to expose extremism at both ends of the political spectrum, is as disturbing as it is funny.
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it → design → spectrum
"Number one, I wanted the people to laugh really, really hard," he said.
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he → want → ?
"And I wanted to also just examine this idea of conspiracies and lies, whether we, in a matter of hours, could turn intelligent people who believed in the theory of race replacement into murderers.
uncertain
who → want → murderers
The scale of the challenge to create the new movie, which is out later this week, was unlike anything Baron Cohen says he had undertaken before.
"
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he → create → anything
We had to have, you know, prosthetic teams working on this for years.
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you → have → years
We had animatronic teams.
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We → have → teams
There are hundreds and hundreds of things that can go wrong, and each of them has to go right," he said.
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he → be → them
At 55, Baron Cohen has been doing his undercover comedy for more than half his life.
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Cohen → do → life
…and 37 more, not listed.