There’s snow business: Veteran Santa buckles up for another Christmas

Read the original at The Sydney Morning Herald ↗
Cite

Webb, C. (2026, October 18). There’s snow business: Veteran Santa buckles up for another Christmas. The Sydney Morning Herald. https://www.smh.com.au/national/victoria/there-s-snow-business-veteran-santa-buckles-up-for-another-christmas-20261018-p60rue.html?ref=rss&utm_medium=rss&utm_source=rss_feed

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The Sydney Morning Herald · collected 2026-10-18 · by Carolyn Webb

Quick Summary

At Springvale Reserve Hall in Melbourne, 50 Santas attended a seminar to prepare for their roles at shopping centers across Victoria this Christmas season. The training covered how to interact with children and handle various scenarios, such as dealing with cranky toddlers or teenagers. Bruce Eagle, a 75-year-old veteran who has been playing Santa since 1967, instructed the group on techniques like speaking gently and getting down to a child’s level. The seminar was organized by Scene to Believe, which hosted three sessions for a total of 100 Santas this year.
Written locally by qwen2.5:14b on 2026-10-18, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

In late October 2026, veteran Santa Bruce Eagle, aged 75, led a training session for 50 aspiring Santas at Springvale Reserve Hall in Melbourne's southeast. The seminar, focused on interacting with children and managing challenging situations, marked the start of preparations for Christmas activities across shopping centers like Eastland in Victoria, where Eagle has been performing as Santa since 1967. Retired sales executive Guy Bassett, aged 66, attended this training to prepare for his role at Bayside Shopping Centre in Frankston. The session covered topics such as dealing with cranky toddlers and engaging with teenagers, emphasizing the importance of patience and interaction skills for these seasonal roles.

Written for “Veteran Santa Prepares For Christmas” on 2026-10-18, grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
This article does not take a side on a contested political question, so it has no leaning score. That is an answer rather than a gap: a match report or a rescue can be warmly or critically written without being left or right, and scoring it anyway is how approval of a subject gets recorded as a political position.
No political leaning scored for article 88382 · logged 2026-10-18

Story

📰 Veteran Santa Prepares For Christmas
Entertainment · 1 article(s) covering the same event.

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
26
sentences that state something as happening or true
Uncertain
4%
1 of 26 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
61/100
The Sydney Morning Herald's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-18 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Sydney Morning Herald · 4037 article(s) · 11 correction(s) detected
Running correction rate · 11 correction(s)

Who wrote this

Carolyn Webb
8 article(s) here · 1 carrying a prediction
🔮 In a few weeks, they will don red and white suits, perfect jolly laughs and reign from velvet thrones at shopping centres across Victoria.
🔮 Lymer would still email the nurses a cartoon once a week, in what he called “Friday Funnies”.
🔮 At tables, students wrote prayers to St Carlo which will be sent to the saint’s tomb in Assisi, Italy.
🔮 While at home in Coburg, he would make bougatsas with his pappou, and had the idea of selling pastries.
🔮 “We need a Netflix series to put us on the map,” Day says, promising that a documentary capturing their hard-slog rehearsals, the backstage drama and impeccable hair, make-up and spray tans would be “a good watch”.
🔮 While it’s hard work and she keeps tabs on product trends, she enjoys travelling and meeting people and is always learning. Samantha says Asher is interested in working in the business in future, and she would encourage her.
🔮 As an elder statesman of poultry-fancying, Alf Woods is mentoring someone in the craft, and you could say his protege is a chick off the old block.
🔮 Harrison says Slomczewski was trying to kill him that day, and would have killed his neighbour if no one had intervened.
Also by Carolyn Webb
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 8 articles by Carolyn Webb →

Topics

Croydon Eastland Melbourne Santas Victoria

Subjects

Eagle PERSON · 4× Bassett PERSON · 3× Hargreaves PERSON · 3× Eastland ORG · 2× Bruce Eagle PERSON · 1× Croydon GPE · 1× Melbourne GPE · 1× Santas NORP · 1× Scene to Believe ORG · 1× Victoria GPE · 1×

Narrative

Retired sales executive Guy Bassett, 66, will be a newbie as a retail centre Santa, at Bayside Shopping Centre in Frankston, but has played the part occasionally, at social events and hotels.
framing: assertive · carried by 1 article(s) · first seen 2026-10-18
🔮 In a few weeks, they will don red and white suits, perfect jolly laughs and reign from velvet thrones at shopping centres across Victoria.
2026-10-18 · The Sydney Morning Herald
There’s snow business: Veteran Santa buckles up for another Christmas · assertive framing

Claims (26 extracted, 1 hedged)

It’s a sunny day outside, but inside a hall in Melbourne’s south-east, 50 Santas are listening intently to a once-a-year seminar. asserted
Santas → ’ → seminar
In a few weeks, they will don red and white suits, perfect jolly laughs and reign from velvet thrones at shopping centres across Victoria. asserted
they → don → Victoria
What to say if a child asks for a dog for Christmas (answer: handball that query to Mum and Dad). asserted
child → say → Mum
Instructor Bruce Eagle, looking fresh from the North Pole with an affable manner, white beard and glasses, has the room spellbound. asserted
room → look → manner
Speak gently, he counsels. asserted
he → speak → ?
Give them a high five if they brighten up. asserted
they → give → five
He shrugs. asserted
He → shrug → ?
“Sometimes it works, sometimes it doesn’t.” asserted
it → work → ?
If anyone is qualified to teach How to Be Santa, it’s Eagle, 75. asserted
it → teach → ?
He debuted as Santa at Eastland shopping centre, weeks after it opened, in 1967, at age 16, and has played it at shopping centres and events for most Christmas seasons since. asserted
it → debut → seasons
Eagle’s friends went fruit picking on the summer holidays but for him, that work was too hard. asserted
work → go → him
“My mum saw an advertisement for Santas, and she said, ‘You could do that’,” he says. uncertain
he → see → that
Playing Santa was like going to a fancy dress party and was indoors – albeit with no air-conditioning. asserted
Playing → play → conditioning
He still loves the job, which he even does at his Croydon retirement village’s Christmas concert. asserted
he → love → concert
“It’s so much fun,” he says. asserted
he → ’ → ?
“You’re a different person, you’re in character, and part of a merry scene.” asserted
you → ’re → scene
“The joy is passing on the joy to others.” asserted
joy → pass → others
Last week, Eagle taught 100 Santas in three seminars run by the agency Scene to Believe. asserted
Eagle → teach → agency
Hargreaves is preparing for his seventh season as Santa, this year on weekends at Casey Central shopping centre in Narre Warren South. asserted
Hargreaves → prepare → South
Hargreaves works full-time for a computer retailer but also acts in Gilbert and Sullivan light operas and does stand-up comedy. asserted
Hargreaves → work → comedy
He says Santa is the most rewarding performing genre because of the interaction with people and imaginative play aspects. asserted
Santa → say → people
“I love the joy that it brings to the families,” Hargreaves says. asserted
Hargreaves → love → families
Retired sales executive Guy Bassett, 66, will be a newbie as a retail centre Santa, at Bayside Shopping Centre in Frankston, but has played the part occasionally, at social events and hotels. asserted
Bassett → play → events
Bassett’s inspiration is his Uncle Ken, who would immerse himself in the character at parties. asserted
who → immerse → parties
Bassett aims to be a slow and easygoing Santa. asserted
Bassett → aim → ?
“I’ll be that big happy chap in the corner with the glasses halfway down his nose,” he said. asserted
he → say → nose
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