The Aporia
Mushnick, P. (2026, October 17). The NBA’s latest inappropriate promotion embodies the ridiculous state of sports. New York Post. https://nypost.com/2026/10/17/sports/the-heats-gta-promotion-embodies-the-ridiculous-state-of-sports/
Mushnick, Phil. “The NBA’s latest inappropriate promotion embodies the ridiculous state of sports.” New York Post, 17 Oct. 2026, https://nypost.com/2026/10/17/sports/the-heats-gta-promotion-embodies-the-ridiculous-state-of-sports/.
Mushnick, Phil. “The NBA’s latest inappropriate promotion embodies the ridiculous state of sports.” New York Post, October 17, 2026. https://nypost.com/2026/10/17/sports/the-heats-gta-promotion-embodies-the-ridiculous-state-of-sports/.
Dated from the outlet's own feed. Check the original for its byline.
The NBA has drawn criticism for its latest promotional campaign, which some consider inappropriate. The promotion focuses on actress Sydney Sweeney, drawing attention to her provocative attire during a commercial spot. This move follows similar controversies in MLB where playoff telecasts featured sexually suggestive advertisements. Critics argue that these campaigns are intentionally designed to be offensive and grab attention. Phil Mushnick of the New York Post questions if it would be considered inappropriate for an NBA team to celebrate activities like car theft and criminal street racing, highlighting a broader issue with the commercialization and content in sports broadcasting.