Jason, a man from Manchester, had a 16% increase in the girth of his penis after receiving non-surgical penis filler injections, which he says gave him a "self-confidence boost". The article explores why men are turning to these procedures, with Jason attributing it to shifting expectations of male beauty and societal pressure. No official records exist on how many men are undergoing this procedure, as there is little regulation in the industry. Some clinics offering penis enlargement have reported instances of botched procedures resulting in serious health issues, such as a penis turning black and skin "sloughing off".
Written by the local model on 2026-08-16,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
- Published
Jason didn't want a "Coke can" – that's the nickname for a penis that has been enlarged with so much filler it resembles a stubby drink can.
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"Some people go really overboard," Jason tells me when we meet in Manchester.
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we → go → Manchester
His procedure increased the girth of his penis by 16% - an amount he, and his partner, are really happy with.
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he → increase → %
He says it has given him a "self-confidence boost".
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it → say → boost
"Everything still functions" as normal, Jason explains - just with "that extra little bit of width".
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Jason → function → width
It is not clear how many men like Jason are having penis fillers.
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men → have → fillers
And you can't walk down the street and get a sense of it in the way you can visibly see the popularity of lip fillers.
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There is little regulation and there are no official records as anybody can start offering the procedure.
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anybody → be → procedure
Penis fillers even became the topic of a bizarre conspiracy theory at the last Winter Olympics.
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fillers → become → Olympics
Male ski jumpers were rumoured to be using fillers to increase the surface area of their suits so they could jump further.
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they → rumour → suits
However, some men have ended up in A&E with a penis turning black and skin "sloughing off" after a botched procedure.
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skin → end → procedure
And the British Association of Urological Surgeons has issued warnings to men having these procedures.
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So why are men doing it and what are the risks?
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risks → do → it
Jason talked to us frankly, but anonymously, about his decision to have fillers.
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Jason → talk → fillers
He was happy with the length of his penis but wanted a "bit more symmetry" and more girth to "get that nice, balanced look".
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He → want → look
"If you feel like it's a bit lacking," Jason says, "then, why not?"
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Jason → feel → ?
He spent a year weighing up options and ruled out having a surgical procedure.
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He chose a type of filler - hyaluronic acid - that is temporary so he knew that even if he hated the look it would "eventually just dissolve".
Jason says he wasn't motivated by swaggering alpha masculinity - "I don't subscribe to 'how big your dick is, is how big of a man you are'".
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you → choose → man
Rather, he says expectations of male beauty have shifted.
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expectations → say → beauty
It's not just women that need to keep up, men need to keep up as well.
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men → need → ?
I think the way the media portrays everything has a massive impact on everyday life now," he says.
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he → think → life
"It's like you can't actually go anywhere without seeing some picture-perfect somebody
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"
Trawl the websites of clinics offering penis enlargement - which ask questions like "are you embarrassed by the size of your penis?" - and you can see how some tap into this.
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There are surgical and non-surgical techniques and different materials that can be injected into the penis.
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Hyaluronic acid is a naturally occurring sugar molecule in the body and is known as a "moisture magnet" as it grabs hold of water.
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Dr Javed Hussain has been offering penis fillers for more than a year at his clinic in Prestwich, Greater Manchester.
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Hussain → offer → Prestwich
Hussain trained as a doctor before moving into cosmetic procedures, but penis fillers do not legally require any medical training to perform.
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fillers → train → training
He says demand is increasing.
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demand → say → ?
He's treated men of all ages - some in their mid-20s, while his oldest client is aged 72.
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client → treat → mid-20s
The process starts with consultations on the patient's health, reasons for wanting to have the procedure, expectations about the results, and a discussion about the risks.
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process → start → risks
On the day of the event itself, a penis is injected with hyaluronic acid three times - on the top and on either side.
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penis → inject → side
The hyaluronic acid filler is delivered through a cannula that enters at the base and travels along the length of the shaft.
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that → deliver → shaft
The filler is then massaged to give an even look, which the patient continues as home.
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patient → massage → home
At a cost of up to £3,500, Hussain says men can expect between 10% and 20% more girth for the next six to nine months.
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men → say → months
These range from relatively minor ones such as soreness, bruising and uneven filler, to serious ones including infection.
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These risks apply to all procedures using filler.
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risks → apply → filler
However, there is also a risk of damaging the vital structures and blood vessels in the penis that are needed for an erection.
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that → be → erection
When asked why he feels comfortable offering procedures that are concerning surgeons, Hussain says he "totally understands" why some are worried.
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"It comes from the right place, that nervousness," he says, "but at the same time, more and more evidence is growing and we're getting the results" and that "there is a benefit" to men.
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we → come → men
Hussain says he has an "immediate action plan" including drugs to quickly dissolve the filler in the event that things go wrong, and reports that "thankfully, we've never needed to" - although the BBC cannot independently corroborate that.
But he recalls one patient who came to him for advice after treatment elsewhere, which had "really gone wrong".
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which → say → treatment
…and 24 more, not listed.
