‘Racist’ Transformers-inspired DHS campaign sparks outrage over AI imagery
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campaign → inspire → imagery
- The Department of Homeland Security deleted an AI-generated ‘Transformers’-style poster on X after outrage over its depiction of a Sikh truck driver.
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Department → delete → driver
The poster, denounced by both Republicans and Democrats as racist, included the phrase ‘America for Americans.’
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poster → denounce → Americans
The post highlights the Trump administration’s broader campaign targeting immigrant truck drivers, particularly Sikh and Indian workers.
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post → highlight → drivers
The Department of Homeland Security drew backlash over an AI-generated social media post featuring a Sikh man facing off against a character made to look like Optimus Prime from the movie “Transformers.”
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Department → draw → movie
The agency later deleted the image.
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agency → delete → image
Posted Wednesday to the official X account for DHS, the image created by artificial intelligence depicted the “Transformers” character opposite a bearded man wearing a bandanna over his hair.
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image → post → hair
The image, made to look like a movie poster, stated, “America for Americans.”
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image → make → Americans
“Get off our roads, you don’t know how to drive Mr. Singh,” it continued.
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it → get → Singh
The post was denounced as “racist propaganda” and “completely unacceptable.”
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post → denounce → propaganda
Other X posts by DHS that reference Transformers remain online.
Sikh Americans and elected officials condemned the image and accused the Trump administration of using racist imagery to stigmatize Sikhs while promoting its deportation campaign.
Hasbro, which owns the franchise, issued a statement saying the posts by DHS were made “without permission and do not represent the Transformers brand or Hasbro.”
Singh, which translates to “lion,” is the most common last name for Sikh men.
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which → reference → men
DHS said the post depicted Harjinder Singh, an Indian truck driver accused of causing a fatal crash last year that left three people dead after his 18-wheeler collided with their minivan in Florida.
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wheeler → say → Florida
He has pleaded not guilty to vehicular homicide charges.
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He → plead → charges
In photos released by DHS, Harjinder Singh wears similar clothes as the man in the now-deleted AI image.
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Singh → release → image
In an emailed statement, a Homeland Security spokesperson, who did not identify themself, called criticism of the post “nonsensical drivel.”
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who → email → post
The spokesperson did not respond to a question asking why it had removed the post.
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it → respond → post
“Harjinder Singh is an illegal alien from India who should never have been in our country,” the statement said, adding that he had been granted a commercial driver’s license by California.
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he → say → California
Federal officials said the targeted schools were connected to more than 5,000 drivers who had failed English proficiency tests.
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who → say → tests
In its campaign against immigrant commercial drivers, the Trump administration has repeatedly pointed out Sikh and Indian truckers, who make up about 20% of that industry’s workforce.
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who → point → workforce
The department recently cited California as a problem state that allows drivers who don’t speak sufficient English to obtain licenses.
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who → cite → licenses
It also started a tip line asking members of the public to report truck drivers they suspect of being undocumented.
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they → start → drivers
The press office of California Gov. Gavin Newsom, which shared the deleted image in its own X post, called the post “disgusting” and “racist propaganda.”
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which → share → post
Noting that the Central Valley is home to a large Sikh community, Rep. David Valadao (R-Hanford) called the post “completely unacceptable” and said he’s glad it was removed.
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it → note → post
“No American should be targeted because of their faith or their name,” Valadao wrote on X.
The Sikh Coalition noted that the DHS post comes as the country mourns the 25th anniversary of 9/11, after which Sikhs were targeted for hate crimes.
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Sikhs → target → crimes
“We remain fearless in identifying as Sikhs — even when our government portrays us as enemies,” the coalition wrote on X.
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coalition → remain → X.