The Aporia
Farr, D. (2026, October 15). Outrage as state’s ‘Made in California’ site hawking homegrown products excludes white men from identity filters. New York Post. https://nypost.com/2026/10/14/us-news/made-in-california-site-sparks-controversy-over-demographic-filters/
Farr, Daniel. “Outrage as state’s ‘Made in California’ site hawking homegrown products excludes white men from identity filters.” New York Post, 15 Oct. 2026, https://nypost.com/2026/10/14/us-news/made-in-california-site-sparks-controversy-over-demographic-filters/.
Farr, Daniel. “Outrage as state’s ‘Made in California’ site hawking homegrown products excludes white men from identity filters.” New York Post, October 15, 2026. https://nypost.com/2026/10/14/us-news/made-in-california-site-sparks-controversy-over-demographic-filters/.
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A new "Made in California" website aimed at promoting locally made products has faced criticism for allowing consumers to filter searches by women, minorities, and other identity groups but excluding filters for male- or white-owned businesses. The initiative was announced by Gov. Gavin Newsom on Aug. 28 and is managed by the California Office of the Small Business Advocate. To be listed on the site, a product must have at least 51% of its wholesale value added within California, allowing certified businesses to use the "Made in California" seal. Critics argue that this exclusion unfairly targets white men, despite the program's stated goal of supporting diverse small businesses across the state.