The Aporia
Business Daily. (2026, August 14). BBC News. https://www.bbc.co.uk/sounds/play/w3ct8glp?at_medium=RSS&at_campaign=rss
“Business Daily.” BBC News, 14 Aug. 2026, https://www.bbc.co.uk/sounds/play/w3ct8glp?at_medium=RSS&at_campaign=rss.
“Business Daily.” BBC News, August 14, 2026. https://www.bbc.co.uk/sounds/play/w3ct8glp?at_medium=RSS&at_campaign=rss.
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Diageo, the company behind popular brands such as Guinness, Smirnoff, and Johnnie Walker, has announced a major overhaul after experiencing declining profits and a struggling share price over the past couple of years. To lead this turnaround, the company has brought in Sir Dave Lewis, a British businessman known for his cost-cutting efforts at other companies. As part of its plan to save money, Diageo aims to achieve $1bn in savings over the next three years. This move is significant as it reflects the challenges faced by the drinks industry, with consumers increasingly opting for lower-alcohol options or switching to local brands. The company's efforts are seen as a test of whether Sir Dave Lewis, nicknamed "Drastic Dave", can revive growth and steer Diageo back on track.