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journalism → support → readers
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we → purchase → commission
The biggest shopping event of the year, Black Friday delivers savings on everything from luxury fashion to trending beauty, brand-new tech, must-have appliances, and more.
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Friday → deliver → beauty
Your best chance to save on Christmas shopping, stock up on favourites for the new year, or finally make that big investment: the countdown to Black Friday 2026 is officially on.
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countdown → save → Friday
As a shopping editor who’s covered the sale for six years, I’ll be handpicking the very best deals here throughout the event.
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I → cover → event
Black Friday has long been a major date in the retail calendar, but the post-pandemic boom of online shopping has replaced queues on Oxford Street with browsing from the comfort of your own sofa.
But when faced with thousands of online offers from countless retailers and brands, Black Friday can equally feel overwhelming at best – and that’s where I come in.
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I → replace → retailers
Consider this your cheat sheet to Black Friday 2026, from dates to deals to expect – and the best early discounts to shop now.
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this → consider → deals
Black Friday historically falls on the Friday immediately after Thanksgiving in the United States.
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Friday → fall → States
In 2026, Black Friday will take place on Friday 27 November, with Cyber Monday – traditionally the online-only day of the sale, which now concludes Black Friday – following on Monday 30 November.
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which → take → Monday
Although Black Friday once lasted for just one day, many retailers now launch their promotions weeks in advance.
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retailers → last → advance
This extended shopping period, often called Black November, allows consumers to compare prices and spread out their purchases rather than rushing to find bargains on a single day.
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consumers → call → day
In the UK, major retailers such as Amazon, Currys, John Lewis and Argos regularly participate in the event.
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retailers → participate → event
Their offers can cover a wide range of products, including televisions, smartphones, laptops, kitchen appliances, clothing and beauty products.
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offers → cover → televisions
The discounts continue through the weekend and into Cyber Monday – often getting bigger and better.
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discounts → continue → Monday
Black Friday is an annual shopping event during which retailers offer discounts and deals across a wide variety of products, getting rid of stock ahead of the new year.
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retailers → offer → year
Originating in the US, Black Friday has expanded internationally and is now a global event.
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Friday → originate → US
The name is commonly associated with the period when retailers aim to move from operating at a loss to making a profit, traditionally described as moving from the red into the black in accounting terms.
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retailers → associate → terms
Black Friday is the best time of the year to invest in expensive items at their lowest-ever prices, prepare for Christmas and find gifts without paying full price.
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Friday → invest → price
Popular categories include big-ticket tech, gaming devices, premium home appliances, designer fashion, toys and beauty products.
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categories → include → tech
However, not every discount represents a genuine saving.
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discount → represent → saving
Comparing prices across retailers and checking a product's previous selling price can help shoppers distinguish worthwhile bargains from year-round promotions.
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shoppers → compare → promotions
Planning purchases also reduces the risk of overspending on products they do not really need.
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they → plan → products
Black Friday 2025 featured discounts across technology, homeware, beauty and fashion.
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Friday → feature → technology
Among the standout deals were the Apple AirPods Pro 2, reduced from £229 to £169 at John Lewis, and the Ninja Creami Deluxe ice cream maker, discounted from £249.99 to £188.99.
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Pro → reduce → 188.99
The Oral-B iO2 electric toothbrush was also available for £39.99, down from £64.38, while the Ninja Crispi air fryer fell from £149.99 to £114 on Amazon.
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fryer → fall → Amazon
Beauty lovers could find the Marc Jacobs Daisy 30ml fragrance for £37.50, reduced from £75 at Superdrug.
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lovers → find → Superdrug
Meanwhile, a GHD Platinum+ straightener and Helios hair dryer bundle dropped from £418 to £293.
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bundle → drop → 293
Best early Black Friday deals
Dyson airwrap i.d hair styler
The airwrap i.d has been treated to a rare £130 price cut.
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i.d → treat → cut
A game changer for styling your hair at home, the AI-powered hair tool works with the brand’s Bluetooth app to adjust the heat and airflow, helping you achieve the perfect curls or a bouncy blow-dry.
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you → style → curls
I use mine for everything from drying and taming frizz to curling and sleek looks – it’s that versatile.
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it → use → looks
Ninja Air Fryer MAX PRO 6.2L AF180UK
Air fryers may feel as though they’ve had their moment in the spotlight a while back, but they’re still very much the star of the kitchen, and Ninja continues to lead the pack.
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Ninja → feel → pack
This is the compact model I use at home.
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I → use → home
It helps maximise worktop space, with its large 6.2L drawer fitting up to four chicken breasts, plenty of chips, salmon fillets, burgers and more.
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drawer → help → chips
If you or your partner’s underwear drawer is in need of a refresh, take advantage of this deal on a three-pack of Calvin Klein boxers.
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you → take → boxers
Not only will Prada’s Paradoxe Eau de Parfum look gorgeous on any dresser, but its feminine, floral ambery fragrance will earn you countless compliments.
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fragrance → look → compliments
Light and crisp with notes of neroli, amber accords add warmth and long-lasting depth.
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accords → add → warmth
With 20 per cent off, why not get ahead with Christmas gifting?
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cent → get → gifting
The Aporia
