Amazon, the owner of Twitch, has been collecting data generated by users and audiences on the streaming platform without their explicit consent to train its AI models. According to Twitch's chief product officer Mike Minton, this was done as an "industry standard" and because if it were opt-in only, few users would participate. Users have expressed outrage and frustration with the move, questioning why they were allowed to opt out but not given the option in the first place. If a user does not opt out, their channel content can be used to train generative AI models, which can create new text, images, and video content, such as improved automatic subtitles for Twitch streams.
Written by the local model on 2026-08-14,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Twitch users are outraged after discovering that Amazon uses their content to train AI models without explicit permission. The setting allowing Amazon to take data from creators and audiences is turned on by default, but users can opt out if they choose to do so. Amazon owns Twitch, which was acquired for nearly $1 billion in 2014. According to Twitch's chief product officer Mike Minton, the data collected will not be sold to other companies and will only be used to train AI models such as generative AI, which creates new content like text, images, and video. Minton admitted that if opting-in were required, users would likely decline. The backlash against Twitch's announcement has sparked questions about why user data was collected in the first place, with some users criticizing the platform for respecting their wishes by allowing them to opt out rather than changing the default setting.
Written for “Twitch Uses User Content for AI” on 2026-08-31,
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- Published
Twitch has been criticised by users after it emerged the popular streaming platform allowed their content to be used to train Amazon's AI models.
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content → publish → models
Amazon owns Twitch and a setting allowing the US tech giant to take data generated by creators and audiences to train AI is turned on by default.
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giant → own → default
Users can opt out of that, Twitch said on Wednesday, external, but the announcement sparked a backlash with some users questioning why it was allowed in the first place.
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it → opt → place
Twitch's chief product officer Mike Minton, said it was "respecting" users by letting them opt out but on why data was collected by default, he admitted: "If it's opt-in, nobody would opt-in.
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nobody → say → default
What is Amazon using the content for?
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Amazon → use → content
Users who remain opted in could have any of their channel content used for training, Minton said during a livestream, adding that the data collected will not be re-sold to other companies.
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data → opt → companies
In Twitch's own FAQs about its use of AI, external, it says if users do not opt out, their content could be used to train generative AI models.
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content → say → models
Generative AI is a type of artificial intelligence which creates new content, such as text, images and video.
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which → create → text
For example, Twitch said a person's audio might be used to "refine models that create speech to text".
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that → say → text
It said this would help improve automatic subtitles on Twitch streams as well as Amazon videos.
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this → say → streams
Some also questioned, external what the implications could be for game developers, given the feature would also seemingly train Amazon's AI models on the countless video games being played by streamers.
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feature → question → streamers
the AI narrative push is so draining," said one streamer, external underneath Twitch Support's post about the feature.
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external → say → feature
The BBC has contacted Twitch and Amazon for comment.
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BBC → contact → comment
On the same livestream, Mary Kish, head of community at Twitch, took viewers through a tutorial on how to disable generative AI training through a user's channel settings.
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Kish → take → settings
Those that do want to disable it would need to navigate to the Settings tab in their Streamer Dashboard, click the Security and Privacy tab, then scroll down to near the bottom of the options and toggle off "training for Generative AI".
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that → want → AI
Doing so will prevent Amazon from using streams, clips, images, chats and other channel content to train its generative AI models.
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Doing → do → models
Some users have since said despite toggling off the option, they have then returned to the settings to find the feature turned on again.
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feature → say → settings
"Went in and toggled the switch off, exited, went back in, switch is still on," one said, external.
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one → go → switch
Data collection for AI training has become an industry standard, Kish said.
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Kish → become → training
"We don't expect you to be happy or excited about this.
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you → expect → this
I don't expect anyone to react to this favourably," she added.
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she → expect → this
The stream's chat column was flooded with hundreds of comments from users criticising the move.
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column → flood → move
One viewer wrote: "Nobody would opt in because nobody wants to feed AI with our creativity and content."
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nobody → write → creativity
Another said Twitch had an "opportunity to set an industry standard" to push back against data collection for AI.
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Twitch → say → AI
It is not clear when Amazon began collecting Twitch users' data to train its AI models.
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Amazon → begin → models
Minton said during the stream that he did not know if users' data had already been scraped for training, adding that he was unsure what Amazon "has done in terms of model training and what they've used and not used."
Amazon, which bought Twitch for nearly $1bn (£740m) in 2014, runs a host of AI services and has heavily invested in the its development as it seeks to compete with Google, Meta and other technology giants.
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it → say → Google
