Stephen Lambert, head of the Celebrity Traitors producer Studio Lambert, discusses the show's success in attracting over 10 million viewers for some episodes and bringing back younger audiences to traditional TV. The series has achieved "appointment-to-view" status, bucking trends of declining mass TV audiences due to streaming services and digital platforms. Lambert attributes its appeal to dramatic irony, where viewers know more than the contestants about who is lying, making it enjoyable to watch participants unravel the truth.
Written locally by qwen2.5:14b on 2026-10-13,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
For the celebrities chosen as traitors in the BBC’s juggernaut reality show, the task is simple – kill off fellow contestants without getting caught.
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task → choose → contestants
Yet with the new series of Celebrity Traitors once again attracting huge audiences, its UK producers are delighting in one of the show’s more wholesome qualities – its popularity is staving off the death of television’s ability to unite the nation.
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popularity → attract → nation
“It’s very difficult to get people to watch programmes, and there is a huge joy coming up with something that a very large amount of people watch,” Stephen Lambert, head of the Celebrity Traitors producer Studio Lambert, told the Radio Times.
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Lambert → ’ → Times
“The show has universal appeal …
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show → have → appeal
It has established itself as ‘appointment-to-view TV’,” he added.
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he → establish → TV
Despite its appeal, however, Lambert may still struggle to attract the man he revealed to be his dream contestant: Tom Cruise.
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he → struggle → man
More than 10 million people have tuned in to watch some episodes, well in excess of half the viewers watching TV during the show’s time slot.
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people → tune → slot
It is also pulling younger viewers away from other devices and on to the sofa, with 1.6 million people aged between 16 and 34 tuning in for this series’ premiere.
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people → pull → premiere
In doing so, it has bucked a long-running trend that has seen mass TV audiences become increasingly rare.
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audiences → do → trend
The arrival of streamers, digital platforms and smartphones have ensured such viewing figures have become the preserve of the Olympics, England World Cup matches and the odd breakthrough hit.
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figures → ensure → Olympics
The success of The Traitors has inevitably spawned similar formats based on deceit and questionable detective skills, as producers attempt to replicate its allure.
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producers → spawn → allure
Lambert said that whether it was the celebrity edition or the regular series of The Traitors, the secret to its success came down to two words: “Dramatic irony.”
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secret → say → words
“It’s the engine of The Traitors,” he said.
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he → ’ → Traitors
“It’s about the pleasure that we know more than the protagonists – we know who is lying.
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who → ’ → protagonists
And it’s fun to try and watch people work out who the liars are.”
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liars → ’ → ?
When it comes to the celebrity edition, he said viewers delighted in seeing famous faces uncomfortable as they “have so little control” over events.
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they → come → events
“It’s such an immersive game that people get caught up in it, and show how they really are,” he said.
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he → ’ → it
Lambert confirmed that casting for Celebrity Traitors was not difficult because its popularity meant that the names who agreed to go into the traitors’ castle were also fans.
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who → confirm → castle
Producers have previously noted the show does not face the usual challenges of attracting names to formats that ask them to eat bugs or train for weeks on end.
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that → note → end
Not only would Cruise be a tough man to pin down, Lambert also said securing sports stars continues to be a perennial problem for casting directors.
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securing → pin → directors
Sports men and women not only have gruelling schedules, but their media activities are guarded closely by personal agents and their clubs.
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activities → have → agents
When asked about dream contestants, Lambert said: “Tom Cruise, maybe?
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Lambert → ask → Cruise
And we would like to have a big sports star.
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we → like → star
But if they are an active one, they have commitments.”
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they → have → commitments
Shows similar in style to The Traitors have been attempted, such as Channel 4’s The Inheritance or ITV’s The Neighbourhood, though both networks and production companies usually bridle at any suggestion that their latest reality format amounts to their new spin on The Traitors.
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format → attempt → Traitors
Even the most experienced TV insiders freely admit that productions that were fun to make and have found audiences overseas come with no guarantee of success.
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that → admit → success
“If anyone tells you what the secret is, they are not in full command of reality,” said Jonathan Glazier, a former head of BBC light entertainment.
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Glazier → tell → entertainment
“Don’t you think if we knew, every show would be a Traitors?
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show → think → ?
“It’s just a joy to sit back and marvel at the duplicity and wonder why the faithful can’t see the traitors for who they are!
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they → ’ → traitors
That said, the cliffhangers are so brilliantly executed … and with the celeb version we get that wonderful extra sneaky peak behind the facade of celebrity.
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we → say → celebrity
“It’s a joy to watch and any team that tries to imitate that kind of simplistic perfection is going to come a cropper.”
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that → ’ → perfection
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