Home Instead and Drew & Jonathan Team Up to Help Families Plan for the Future at Home

Read the original at Toronto Star ↗
Toronto Star · collected 2026-10-12 · by GlobeNewswire, Inc.

Quick Summary

Home Instead, a leading provider of home care services for older adults, has partnered with Property Brothers hosts Drew and Jonathan Scott to offer families practical advice on preparing their homes for the future. This collaboration aims to provide guidance through social media channels and Home Instead’s website, focusing on making home updates and support more accessible as people age. The partnership highlights the importance of early planning and small adjustments in maintaining independence at home, addressing trends such as the growing older population and desire to remain in current residences.
Written locally by qwen2.5:14b on 2026-10-12, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

Home Instead, a leading provider of home care for older adults based in Omaha, Nebraska, announced a new content partnership with Drew & Jonathan Scott, hosts from the popular TV show Property Brothers. This collaboration aims to provide families with practical tips and resources on planning for future needs at home. With Home Instead's extensive experience in home care services spanning over 30 years, combined with Drew and Jonathan’s expertise in creating functional living spaces, the partnership seeks to make long-term home planning more accessible and actionable. The initiative will offer guidance on everything from home updates to safety measures and support for older adults to live independently at home longer. Families can follow this partnership throughout the year via Drew & Jonathan's social channels.

Written for “Home Care Planning Initiative” on 2026-10-13, grounded in this article and the 0 other(s) covering the same event.

Signals How these are calculated →

Claims extracted
40
claim-shaped sentences
Uncertain
5%
2 of 40 hedged
Leaning
not political
takes no side on a contested political question
Correction & hedging signals
63.1
corrections and hedging in what we collected; not a measure of accuracy
Outlets on this story
1
Entertainment
Narrative spread
1
articles carrying this framing
Analyzed 2026-10-12 · how these are computed

Story

📰 Home Care Planning Initiative
Entertainment · 1 article(s) covering the same event.

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
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Who wrote this

No reporter is named on this article, beyond the feed's “GlobeNewswire, Inc.”.

Topics

Drew & Jonathan Home Instead Home Instead’s Omaha Property Brothers

Subjects

Drew PERSON · 5× Home Instead ORG · 5× Jonathan Scott PERSON · 3× Drew & Jonathan ORG · 2× Home Instead’s ORG · 2× Jonathan PERSON · 2× Property Brothers ORG · 2× Nebraska GPE · 1× Omaha GPE · 1× Partnership ORG · 1×

Narrative

Partnership will provide practical tips, resources and guidance to make planning for the future more approachable and actionable for families Home Instead, An Honor Company and the world’s leading provider of home care for older adults, today announced a new content partnership with Drew & Jonathan and Property Brothers hosts, Drew and Jonathan Scott to help families think ahead about how home can continue working for them through every stage of life.
framing: assertive · carried by 1 article(s) · first seen 2026-10-12
🔮 Partnership will provide practical tips, resources and guidance to make planning for the future more approachable and actionable for families Home Instead, An Honor Company and the world’s leading provider of home care for older adults, today announced a new content partnership with Drew & Jonathan and Property Brothers hosts, Drew and Jonathan Scott to help families think ahead about how home can continue working for them through every stage of life.

Claims (40 extracted, 2 hedged)

The collaboration combines the home and design expertise of Property Brothers hosts, Drew and Jonathan Scott with Home Instead’s more than 30 years of experience in home care - asserted
collaboration → combine → care
Partnership will provide practical tips, resources and guidance to make planning for the future more approachable and actionable for families Home Instead, An Honor Company and the world’s leading provider of home care for older adults, today announced a new content partnership with Drew & Jonathan and Property Brothers hosts, Drew and Jonathan Scott to help families think ahead about how home can continue working for them through every stage of life. asserted
home → provide → life
The collaboration brings together Drew and Jonathan’s expertise in creating beautiful, functional homes with Home Instead’s more than 30 years of experience in home care. asserted
collaboration → bring → care
Through practical tips, resources, and conversations throughout the year, the partnership will explore everything from thoughtful home updates and everyday safety to the support that can help older adults continue living life at home on their terms. asserted
adults → explore → terms
Families can follow the partnership throughout the year on the Drew & Jonathan brand social channels (@drewandjonathan) and explore more tips and resources for planning ahead at home from Home Instead at https://www.homeinstead.com/c/drew-jonathan/. At the heart of the partnership is a simple idea: helping families think ahead about life at home, from how the physical space works to the support that can make everyday routines easier. asserted
routines → follow → support
Small changes and earlier conversations can give families more time to understand their options and make decisions together as needs evolve. asserted
needs → give → decisions
“When families think about preparing a home for the future, they often think first about the physical space. asserted
they → think → space
That’s an important place to start, but it’s only part of what makes life at home work,” said Kim Atkinson, Chief Brand and Communications Officer at Home Instead. asserted
Atkinson → ’ → Instead
“Drew and Jonathan bring an incredibly approachable perspective on the home. asserted
Drew → bring → home
Together, we can help families think earlier about both the spaces they live in and the support they need to live life there on their own terms.” asserted
they → help → terms
America’s older population continues to grow, with more than 11,000 Americans reaching age 65 each day. asserted
Americans → continue → age
* At the same time, more than 90% of adults between the ages of 55 and 75 say they want to remain in their current homes as they age. asserted
they → say → homes
** Together, those trends are putting a new focus on how homes—and the support available within them—can evolve over time. asserted
homes → put → time
Planning earlier can give older adults and their families more time to consider what matters most, what they want life at home to look like, and what may help them maintain the routines and independence they value. uncertain
they → plan → routines
“We’ve always believed a great home should work for the people who live there, not just today, but for years to come,” said Drew and Jonathan Scott. asserted
Scott → believe → years
“That doesn’t always mean a big renovation. asserted
That → mean → renovation
Sometimes it’s better lighting, easier-to-reach storage, or simply looking at a familiar space differently. asserted
it → ’ → space
We’re excited to work with Home Instead to give families practical ideas they can start using now while thinking about what they may want their homes to look like in the future. uncertain
homes → ’re → future
” When a Little Help Can Make Home Work Better Thoughtful updates to the home can make everyday routines easier, and so can an extra set of hands. asserted
set → make → hands
Home Instead Care Pros provide personal care, companionship, meal preparation, transportation and help with daily routines. asserted
Pros → provide → routines
Each care routine is personalized around the individual’s needs, routines, and preferences, helping older adults continue doing more of what matters to them at home. asserted
what → personalize → home
Planning ahead can also give families more time to talk about what matters most and understand the options available to them. asserted
what → plan → them
A simple question –”What would make life at home work better for you?” – can be a natural place to begin. asserted
life → make → you
Families can learn more about making home ready for what’s next and explore resources from Home Instead and Drew and Jonathan Scott. asserted
what → learn → Instead
About Home Instead, An Honor Company Home Instead, An Honor Company, helps older adults live safely and comfortably at home as they age. asserted
they → help → home
For more than 30 years, Home Instead has provided personalized home care designed around each individual’s needs, routines, and preferences. asserted
Instead → provide → needs
Today, its global franchise network includes 1,200 locations across 7 countries with more than 100,000 Care Pros who deliver more than 60 million hours of care annually. asserted
who → include → care
Home Instead’s mission is to change the way society cares for older adults, building the technology and delivering the operational expertise to help more older adults continue living life at home on their terms. asserted
adults → change → terms
About Drew & Jonathan™ Drew & Jonathan™ is the home and lifestyle brand owned by Drew and Jonathan Scott, twin entrepreneurs, designers, best-selling authors and television personalities, created to help families build happy, healthy homes. asserted
families → own → homes
The brand’s digital media ecosystem, spanning DrewandJonathan.com, social channels, YouTube and a newsletter, reaches more than 22 million followers across platforms. asserted
ecosystem → span → platforms
It also includes the home improvement and home furnishings lines Drew & Jonathan Home and Scott Living by Drew & Jonathan. asserted
It → include → Drew
Across every channel, Drew & Jonathan offers inspiration, expert advice and thoughtful design solutions that balance functionality, value, and personal style for the many ways families live, grow, and gather. asserted
families → offer → ways
The Scott brothers also co asserted
brothers → co → ?
-founded Scott Brothers Global, a lifestyle and entertainment company that includes the award-winning media company Scott Brothers Entertainment asserted
that → - → company
They co- asserted
They → co → ?
*Source: National Council on Aging, A Healthy America Must Include Older Adults, September 11, 2025. asserted
America → include → Adults
**Source: Home Instead, Inc., franchisor of the Home Instead® network, fielded an online survey of 1,000 North American homeowners aged 55-75 years. asserted
Inc. → field → homeowners
Of these 1,000 respondents, 899 live in the United States and 101 live in Canada. asserted
101 → live → Canada
Sampling was conducted to balance age, gender and geographic region. asserted
Sampling → conduct → age
The survey was fielded between November 21 and November 30, 2018. asserted
survey → field → November
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