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The BBC instructed singer James Blunt to delete a post on X (formerly Twitter) where he promoted a £1,695 tweed suit from Barrington Ayre that he wore in the opening episode of "Celebrity Traitors." This happened days before the show's launch when Blunt uploaded a publicity photo with a link to the tailor’s account. The BBC prohibits its talent from using programs or brands for personal advertisements, and after being notified by The Mail on Sunday, the post was removed.
Written locally by qwen2.5:14b on 2026-10-11,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
James Blunt, 52, was asked by the BBC to take down a social media post where he promoted a £1,695 tweed suit from Barrington Ayre that he wore in the opening episode of the show Celebrity Traitors. The BBC's strict editorial guidelines prohibit their talent from using the network’s programs for personal endorsements. Days before the series launched, Blunt shared a publicity shot on his X account with a link to the tailor’s website. Despite not having a formal commercial relationship with Blunt, Barrington Ayre confirmed supplying him with the suit but declined to disclose how it was acquired or its cost. Celebrity Traitors attracts a live audience of over 10 million viewers per episode. The BBC acted swiftly upon being alerted by The Mail on Sunday and had the post removed.
Written for “BBC Censorship Row” on 2026-10-11,
grounded in this article and the 0 other(s) covering the same event.
The BBC ordered singer James Blunt to remove an online post in which he plugged a £1,695 tweed suit he wore in the opening episode of Celebrity Traitors.
asserted
he → order → Traitors
Days before the launch of the series, Blunt, 52, uploaded on to his X account a BBC publicity shot of him in the suit.
asserted
Blunt → upload → suit
The picture, with logos for the BBC and Celebrity Traitors, appeared with a link to the X account of Barrington Ayre, a Cotswolds-based tailor which supplied Blunt with the suit.
asserted
which → appear → suit
Blunt, whose big 2005 hit was You're Beautiful, has two million followers and captioned the post, 'The name's Blunt.
asserted
name → have → post
Editorial guidelines which apply to all BBC talent prohibit stars from exploiting BBC programmes or brands in any advertisements or promotions.
asserted
which → apply → advertisements
The BBC and Studio Lambert, the production company behind the show, were believed to be unaware of Blunt's post until contacted by The Mail on Sunday.
asserted
BBC → believe → Sunday
A BBC insider said: 'As soon as the BBC was alerted, it spoke to all parties and the post was removed from X.'
Celebrity Traitors is a ratings juggernaut with each episode watched by a live audience of upwards of ten million.
The BBC ordered singer James Blunt to remove an online post in which he plugged a £1,695 tweed suit he wore in the opening episode of Celebrity Traitors
Days before the launch of the series, Blunt, 52, uploaded on to his X account a BBC publicity shot, right, of him in the suit
Barrington Ayre posted the same picture of Blunt in the suit on its own website.
Managing director Tom Wharton last night insisted it had no formal commercial relationship with Blunt and there was no prior agreement for him to wear the suit on the BBC programme.
He declined to say how much Blunt had paid for the suit or whether it had been gifted.
asserted
it → say → suit
'I wouldn't do that with any customer,' he said.
asserted
he → do → customer
A spokesman for Blunt did not provide a comment.
asserted
spokesman → provide → comment
He is one of the show's army of Faithfuls and has proved popular with both viewers and his fellow contestants.
asserted
He → prove → viewers
The former Army Captain has taken the lead in some of the show's group bonding tasks.
asserted
Captain → take → tasks
A fellow contestant, comedienne Miranda Hart, delighted viewers when she said she found his commanding behaviour 'mildly erotic'.
asserted
behaviour → delight → viewers
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