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A survey commissioned by Freeview channel Great Action reveals that British audiences still prefer classic action heroes like James Bond and Rambo over superhero characters. Eighty percent of Gen Z respondents expressed fatigue with superhero films, citing repetitive storylines and heavy reliance on visual effects as primary complaints. In contrast, the poll found that 38% of participants named Sean Connery's portrayal of James Bond as their favorite action hero, followed closely by Harrison Ford as Indiana Jones at 37%.
Written locally by qwen2.5:14b on 2026-10-11,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
A recent poll shows that British filmgoers still prefer classic action stars like James Bond and Rambo over modern superhero characters. The study, conducted by Great Action, found that eight out of ten Gen Z (18-to-29-year-olds) are tired of superhero films, with similar sentiments expressed across other demographics. Despite the success of recent superhero movies—like the $2.5 billion-grossing "Spider-Man: Brand New Day"—the research indicates a fatigue among UK audiences who find these films too predictable and overly reliant on visual effects rather than engaging plots. With Marvel boasting 38 films in its cinematic universe, fans complain about the need for extensive prior knowledge of other movies or series to fully understand each new entry, making them feel overly commercialized.
Written for “Classic Action Stars Endure” on 2026-10-11,
grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
This article does not take a side on a contested political
question, so it has no leaning score. That is an
answer rather than a gap: a match report or a rescue can be warmly
or critically written without being left or right, and scoring it
anyway is how approval of a subject gets recorded as a political
position.
No political leaning scored for article 71330 · logged 2026-10-11
Brits still enjoy classic action stars such as James Bond and Rambo but they're bored by superhero films, a poll has found.
asserted
poll → enjoy → films
The surprising study has found it is Britain's youngest generation, Gen Z, who have the most fatigue with the genre.
asserted
who → find → genre
A staggering eight in ten 18-to-29-year-olds said they were tired of the films compared to seven in ten Brits across every demographic.
asserted
they → say → demographic
Despite the new Spider-Man film 'Brand New Day' grossing over $2.5 billion worldwide, the research suggests UK film fans feel on-screen heroes with superpowers may have had their day.
uncertain
heroes → gross → day
The chief complaints about superhero movies were that 'stories feel too similar or predictable' and that they 'rely too much on CGI and visual effects' over an engaging plot.
asserted
they → feel → plot
Superhero franchises now have dozens of movies in their cinematic universe - with Marvel boasting a whopping 38 films in its catalogue.
asserted
Marvel → have → catalogue
This has led film fans to complain that the movies 'require too much prior knowledge of other movies or series' or they are 'overly commercial or franchise-driven'.
asserted
they → lead → movies
Sean Connery as James Bond has been named as the nation's favourite action hero
Tom Holland as Spider-Man in Spider-Man: Brand New Day.
asserted
Connery → name → -
Although the movie grossed over $2.5 billion worldwide, the research suggests UK film fans feel on-screen heroes with superpowers may have had their day
Instead, the study - commissioned by the Freeview channel Great Action - found that Brits enjoy more realistic portrayals.
uncertain
Brits → gross → portrayals
The poll of 2,000 people found that the nation's favourite action heroes were more grounded in reality, with Sean Connery's James Bond coming out on top with 38 per cent of the vote.
asserted
Bond → find → vote
Connery is closely followed by Harrison Ford as Indiana Jones on 37 per cent and Arnold Schwarzenegger as the Terminator in third, with 34 per cent.
asserted
Connery → follow → cent
Schwarzenegger starred as the cyborg assassin in the franchise's first outing in 1984, famously warning 'I'll be back' - a promise he kept in Terminator 2: Judgment Day and a string of follow-up films.
asserted
he → star → films
Iconic action star Sylvester Stallone - most famous for his roles as Rocky and Rambo - was listed as the seventh favourite hero.
asserted
Stallone → list → hero
Bruce Willis as John McClane in Die Hard, Tom Cruise as Ethan Hunt in the Mission Impossible films, joined both Roger Moore and Daniel Craig as Bond in the top ten.
Additionally, Great Action's research found seven in ten fans believe these icons of classic action movies are more authentic than the super-powered heroes of today.
asserted
icons → join → today
And, six in ten Brits also said that classic action heroes were 'more attractive' than those of today.
asserted
heroes → say → today
Of these film fans polled, many have also grown tired of the frequent narrative which always focuses on the 'good guy', as seven in ten film fans agree the bad guys make better central characters.
asserted
guys → poll → characters
Great Action, which conducted the poll, is showing a host of classic action films throughout this autumn, including Terminator 3: Rise of the Machines which will be shown at 9pm tonight.
asserted
which → conduct → pm
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