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Lily Collins recently returned to the screen as her character Emily for an advertising campaign with travel app Expedia, shooting scenes in Holborn, London, which was transformed to resemble Paris. The partnership capitalizes on the surge in interest in Paris following the success of Collins' Netflix show "Emily In Paris." During the shoot, Collins, dressed in a black and white polka dot dress, mimicked her character's lifestyle by browsing boutiques and vintage stalls, showcasing Expedia’s travel offerings to places featured or inspired by the series.
Written locally by qwen2.5:14b on 2026-10-11,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Lily Collins, who starred as Emily in the popular Netflix series "Emily In Paris," recently returned to London for an advertising shoot promoting travel app Expedia. The photoshoot transformed Sicilian Avenue in Holborn, central London, into a replica of Paris with chic cafes and vintage cars to capitalize on the show's popularity. Fans will see Emily make significant life decisions in her final series set in Paris, and Collins wore a black-and-white polka dot dress reminiscent of her character’s style. The partnership with Expedia is expected to boost interest in travel to Paris, as searches for trips there have already increased since the show first aired in 2020.
Written for “Lily Advertising Shoot In London” on 2026-10-11,
grounded in this article and the 0 other(s) covering the same event.
She filmed her final scenes for Emily In Paris last month after six years navigating messy love triangles and career dramas while sporting an enviably fashionable wardrobe.
asserted
She → film → wardrobe
But Lily Collins slipped back into character last week for a London photoshoot after signing a lucrative deal to become the face of travel app Expedia, The Mail on Sunday can reveal.
asserted
Mail → slip → Sunday
The success of the hit Netflix show sparked a surge in demand for trips to the French capital since airing in 2020.
asserted
success → spark → 2020
And the partnership with Expedia looks set to capitalise on the interest in Paris and the fashion boutiques which gave inspiration to Ms Collins' character, Emily Cooper.
asserted
which → set → character
These exclusive pictures reveal historic Sicilian Avenue in London's Holborn reimagined as a slice of Paris, featuring chic French cafes, bistro tables, vintage cars and bustling shoppers.
asserted
pictures → reveal → cafes
Ms Collins, 37, was wearing a black–and–white polka dot dress with her trademark sleek bob as she reprised her role as American marketing executive Emily one last time.
asserted
she → wear → Emily
The actress was filmed browsing clothing rails, flower displays and vintage stalls.
asserted
actress → film → rails
Partnering with the Netflix show is a savvy move for Expedia, which has reported a spike in searches for Paris when a new series airs.
asserted
series → partner → Paris
This so–called 'set–jetting' phenomenon sees viewers inspired to visit places they have watched on television.
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they → call → television
Lily Collins, 37, was wearing in a black–and–white polka dot dress with her trademark sleek bob as she reprised her role as American marketing executive Emily one last time
Ms Collins is pictured filming the major new commercial for Expedia in central London.
asserted
Collins → wear → London
The partnership looks set to capitalise on the interest in Paris and the fashion boutiques which gave inspiration to her character in the show
The set where Ms Collins filmed a major new commercial for Expedia in central London, after becoming the travel brand's new face in a partnership with Emily in Paris, is pictured
Lily Collins as Emily behind the scenes of Emily in Paris.
asserted
Collins → set → Paris
The show has followed Emily as she navigates work, romance and French culture – and this last series will see her make a big decision about the life she has built in Paris
And few have proved such an effective advert as Emily In Paris, serving up swanky hotels, fashionable restaurants and picturesque streets.
The show has followed Emily as she navigates work, romance and French culture – and this last series will see her make a big decision about the life she has built in Paris.
Fans will also see Emily travel to Greece to visit love interest Gabriel – scenes which will, inevitably, help to boost that country's tourism, too.
asserted
which → follow → tourism
In real life, Ms Collins – daughter of musician Phil Collins – has put down roots in Queen's Park, north–west London, with husband Charlie McDowell.
asserted
Collins → put → McDowell
They welcomed a daughter, Tove, via surrogate last year.
asserted
They → welcome → surrogate
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