A few weeks back, in a former bank building that's now a music venue in Falmouth, Cornwall, I was DJ-ing at a night I run called Rave Machine.
asserted
I → e → night
All of the elements - the crowd, performers, staff, music, the journey home - connected to create something special, a one-off.
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All → connect → something
Something, in theory, well out of reach of what technology could possibly offer.
uncertain
technology → offer → what
In the DJ world, though, technology has already changed the equation.
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technology → change → equation
In the 1990s, a DJ had to not only pick the tracks, but also thread them together armed only with vinyl records, a pair of turntables and a mixer.
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DJ → have → turntables
Now, much more assistance is on offer, including software that will sync beats on different tracks should you ask it to (I don't).
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I → include → it
Apple Music and Spotify have an AI tune-mixing option too.
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Music → have → option
If you were out dancing, would it matter to you if a DJ was, well, not really DJing?
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DJ → dance → you
If you loved the music being played, would you care if technology was doing the work?
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technology → love → work
It's a question that generative AI - the type of AI that creates content - is asking of us all.
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that → create → us
One of the thrills of that night in Falmouth was seeing our special guest, Andy Cato from Groove Armada, artfully weaving an array of tracks.
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guest → see → tracks
How would I feel if a DJ was just pressing play?
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DJ → feel → play
(And that does happen).
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that → happen → ?
I mention all of this because that experience in Falmouth connects to a far broader question: whether we actually care if a piece of art has been created by a human, be that a painting, song, book, poem, or any other type of art.
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that → mention → art
The music platform Deezer says 44% of tracks uploaded to it are AI-generated.
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% → say → it
Its research also found that 97% of listeners couldn't tell what was AI-generated and what wasn't.
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what → find → listeners
But here's a third statistic: more than half of those surveyed said they did care if it was made by AI.
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it → survey → AI
They want humans to be involved.
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humans → want → ?
Daniel Susskind, an economics professor at King's College London, says many of us place huge value on the human role in making art.
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many → say → art
It's what makes the creative process different from more functional, practical tasks, he thinks.
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he → make → tasks
"I was once in a room of accountants, and one of them stood up and said, 'My clients come to me for the personal touch, the human process'," he remembers.
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he → stand → touch
"And I said, 'That isn't why they come to you, they come because they want their taxes done properly'.
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taxes → say → you
But it's different with art, he says.
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he → say → art
"If I walk into the Sistine Chapel and look at the ceiling, I think not only is that extraordinarily beautiful, but isn't it amazing that a human hand, flesh and blood like my own, came up with that.
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hand → walk → that
A mind like mine dreamt that up," he says.
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he → dream → that
As Susskind describes it, what we value isn't just the destination, it's the knowledge that a human - one of us - got us there.
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human → describe → us
We can wonder at that achievement.
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We → wonder → achievement
Of course, it could be argued that computers and AI software were themselves created by humans.
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computers → argue → humans
If Susskind feels awe walking into the Sistine Chapel, others might experience awe of a different type using a chatbot like ChatGPT.
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others → feel → ChatGPT
Susskind points to another example, this time a chess match in 1997, when a world champion, Garry Kasparov, lost for the first time to a computer, Deep Blue.
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champion → point → computer
At the time, there were fears the computer's success would mean our interest in chess would wane.
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interest → be → chess
In fact, chess is more popular than ever, played by millions.
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chess → play → millions
"It wasn't simply the moves on the board that people care about.
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people → care → that
It's the fact that it's a human being sitting behind them, moving those pieces along that matters," Susskind argues.
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Susskind → sit → pieces
And some think that the advent of AI has actually placed extra value on things created by people.
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advent → think → people
You might call that a human premium.
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You → call → that
Human touch
Kyle Chayka, a journalist at The New Yorker focused on technology, says AI writing is now widely considered to be "generic, obsequious and banal".
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writing → focus → technology
As a result, he says, "I think readers are coming to value very obviously personal writing, and maybe even writing that's messier, less structurally sound or composed or perfected, than they maybe once would've desired."
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they → say → writing
Chayka goes on: "I think illustration and graphic design is going in the same direction, where the average is too easily accessible, and so designers are leaning into being weirder and more eye-catching and more unusual, trying to find things that AI can't generate so easily."
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AI → go → that
In response to the surge in AI-created content, academics are racing to develop a universally recognised symbol to denote something that is "human made" (similar to the "Fairtrade" label that emerged in the 1980s).
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that → create → 1980s
…and 54 more, not listed.