Your Book Review: We Present Television

Read the original at Astral Codex Ten ↗
Astral Codex Ten · collected 2026-10-10 · by Scott Alexander commentary

Quick Summary

An anonymous reader reviews "We Present Television," a collection of essays from 1940 that explores the early days of American television broadcasting. The book, rescued from being discarded by the library, offers technical insights and futuristic predictions about TV's potential impact on society. It challenges common perceptions of television history, revealing how little is known about the era preceding iconic shows like "I Love Lucy."
Written locally by qwen2.5:14b on 2026-10-10, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

In 1940, NBC began its first television broadcasts from atop the Empire State Building, marking a significant milestone in media technology despite limited reach and reception quality at that time. The article highlights key advancements such as color TV becoming mainstream in the 1970s, true sound reproduction with MTS standard introduced in 1984, and surround sound emerging post-2009 digital switchover. It also notes how actors started appearing life-sized on most viewers' screens only after the widespread adoption of large-screen LED TVs, particularly those over 65 inches, in recent years. The piece suggests that technological imagination from earlier decades has largely come to fruition today, minus some romanticized details.

Written for “Book Review On Television” on 2026-10-10, grounded in this article and the 0 other(s) covering the same event.

Signals How these are calculated →

Claims extracted
373
claim-shaped sentences
Uncertain
10%
37 of 373 hedged
Leaning
not political
takes no side on a contested political question
Correction & hedging signals
not measured
these signals count newsroom corrections; Commentary has none to count
Outlets on this story
1
Technology
Narrative spread
1
articles carrying this framing
Analyzed 2026-10-10 · how these are computed

Story

📰 Book Review On Television
Technology · 1 article(s) covering the same event.

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.

Publisher

Astral Codex Ten · 51 article(s) · 3 correction(s) detected
No corrections detected for this publisher. That may mean careful reporting, or simply that nothing has been checked.

Who wrote this

Scott Alexander
44 article(s) here · 1 carrying a prediction
🔮 [This is one of the finalists in the 2026 book review contest, written by an ACX reader who will remain anonymous until after voting is done.
2026-10-10 · assertive framing · Your Book Review: We Present Television
🔮 When I objected that maybe we should wait for you to accept before figuring out details, they all said great, that’s absolutely right, they would contact you right away.
2026-10-06 · assertive framing · An Open Letter To Steven Pinker On AI
🔮 I’m pretty busy and will try to make up for it after that changes.
2026-10-05 · assertive framing · Open Thread 454
🔮 My wife and I could make healthy embryos, but none of the transfers were sticking.
2026-10-02 · assertive framing · Our AI Midwife
🔮 The challenger in that race, Jamie Joyce, contacted me and asked me to change my mind (both candidates will be facing off again in the general election).
2026-09-28 · assertive framing · Open Thread 453
🔮 [This is one of the finalists in the 2026 book review contest, written by an ACX reader who will remain anonymous until after voting is done.
2026-09-25 · assertive framing · Your Book Review: Lee Kuan Yew's Memoirs
🔮 In the public debates after the release of AI 2027, some people accused us of misleading readers by positing “neuralese recurrence”, a hypothetical technology that would allow AIs to think dangerous thoughts without getting detected.
2026-09-24 · assertive framing · The Specter Of Neuralese
🔮 If you trained an AI to give the 19th-century names for birds (eg identify the American Pipit by its 19th-century name “Brown Titlark”), then the AI would behave like a 19th-century person in general (for example, assert that a woman’s proper place is in the home).
2026-09-23 · assertive framing · Mysteries Of AI Generalization
🔮 1: Josh Morrison, who wrote the guest post about how AI Superforecasting Will Transform The FDA, will be doing a panel on the subject with former FDA employee Adam Kroetsch in SF on October 1.
2026-09-21 · assertive framing · Open Thread 452
🔮 [This is one of the finalists in the 2026 book review contest, written by an ACX reader who will remain anonymous until after voting is done.
2026-09-18 · assertive framing · Your Book Review: This Is Going To Hurt
Also by Scott Alexander
An Open Letter To Steven Pinker On AI
2026-10-06 · Astral Codex Ten
Open Thread 454
2026-10-05 · Astral Codex Ten
Our AI Midwife
2026-10-02 · Astral Codex Ten
Open Thread 453
2026-09-28 · Astral Codex Ten
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 44 articles by Scott Alexander →

Topics

ACX American NBC Scientific American megalopolis

Subjects

Lucy PERSON · 3× American NORP · 2× We Present Television ORG · 2× ACX ORG · 1× Desi PERSON · 1× NBC ORG · 1× Scientific American NORP · 1× megalopolis GPE · 1×

Narrative

It took a surprisingly long time though: Color TV programming grew throughout the 1960s, and sales of color TV sets exceeded black and white in 1972. “True sound reproduction” wasn’t attempted until the introduction of the MTS standard in 1984, and surround sound did not become standard until the digital switchover in 2009. And actors in a typical medium shot did not start to appear life-sized on most people’s sets until the proliferation of 65” and above LED TVs in the 2020s! The ‘someday’ of Butterfield’s imagination, minus the flower garden, is in fact today.
framing: assertive · carried by 1 article(s) · first seen 2026-10-10
🔮 [This is one of the finalists in the 2026 book review contest, written by an ACX reader who will remain anonymous until after voting is done.
2026-10-10 · Astral Codex Ten
Your Book Review: We Present Television · assertive framing

Claims (373 extracted, 37 hedged)

[This is one of the finalists in the 2026 book review contest, written by an ACX reader who will remain anonymous until after voting is done. asserted
voting → write → reader
I’ll be posting about one of these a week for several months. asserted
I → post → months
When you’ve read them all, I’ll ask you to vote for a favorite, so remember which ones you liked asserted
you → read → ones
In 1940 the Empire State Building was the tallest man-made structure in the world, and if you stood at the top of it you could see the future. uncertain
you → make → future
Specifically, you could see this: the first NBC television broadcast transmitter, intermittently blasting 49.75 MHz audio and 46.5 MHz video signals across a hundred-mile swath of megalopolis. uncertain
you → see → megalopolis
A turnstile antenna, a ring of linked dipoles, and a crowning lightning rod formed the sharp point at the literal apex of human achievement. asserted
antenna → link → achievement
This is the lance that scraped the sky deeper than it had ever been scraped, the tip of the spear for a high radio modernism that would soon conquer the world. asserted
that → scrap → world
This is the needle that pierced the veil of the corporeal and pulled the thread of human culture into a realm of deracinated ghosts forever haunting the invisible airwaves. asserted
that → pierce → airwaves
Maybe this sounds overwrought and spooky. asserted
this → sound → ?
But I’m not just editorializing on my own here: this is how some of the guys who invented television talked about it! asserted
who → editorialize → it
I found this out by reading We Present Television, a collection of essays by various stakeholders in the earliest American TV broadcast systems—“televisionaries”, as they are occasionally referred to in the text. asserted
they → find → text
I rescued my copy from being pulped after it was weeded from a library. asserted
it → rescue → library
What got me to look at it was the odd handwritten title on the spine, and what got me to keep it was the shockingly early copyright date of 1940. asserted
me → get → 1940
This is not a pat description of a settled feature of American life; these pieces were written from the bleeding edge of a brand new technology. asserted
pieces → settle → technology
They were intended for the edification of a public for whom TV was a curious experimental luxury that only your richest friend’s richest friend might own1. uncertain
friend → intend → that
The essays read roughly 90% as prosaic technical notes on the state of the art and 10% as wild-eyed futurist prophecy. asserted
essays → read → prophecy
Both modes offer a fascinating glimpse of a transformative new art in the process of being born. asserted
modes → offer → process
It is an approachable, Scientific American-style primer, but also, at times, the closest thing I have ever found to a dread grimoire written by the successful summoners of an Elder God. asserted
I → find → God
In my mind, prior to reading We Present Television, the history of TV was a pretty firm thing stretching from the present back to the early 1950s and I Love Lucy. asserted
I → read → Lucy
I had no clue really. asserted
I → have → clue
I suspect most people don’t. asserted
people → suspect → ?
Lucy stands as a cultural totem of “early TV” the way that The Wizard of Oz and Frankenstein stand in for all of “early film” in the popular imagination. asserted
Wizard → stand → imagination
But here was a book about television from a decade before Lucy and Desi ever got up to a single shenanigan! asserted
Lucy → get → shenanigan
What could possibly have been going on on TV back then? uncertain
What → go → TV
The answer is, for the most part, some weird stuff that it’s impossible to watch today. asserted
it → ’ → that
To continue the film analogy: “Talkies” as a medium have the advantage of a single solid genesis point with The Jazz Singer in 1927, just as “Classic TV” has the genesis point of Lucy being shot on 35mm film that allowed it to be preserved for future generations. asserted
it → continue → generations
The nascent television documented in this book is more akin to film in the 1900s and 1910s: a frontier technology still undergoing rapid technological progress and gradual artistic maturation2. asserted
television → document → progress
And like those flammable early films, early TV was seldom preserved to leave any kind of cultural footprint, rendering it forgotten to all but a scholarly few today. We Present Television is in large part the textual equivalent of a How It’s Made episode for “1930s television programming”. asserted
It → preserve → programming
It comes at the subject from every angle and through every stage of the process, and ends up illuminating why early TV evanesced from the cultural memory even as the concept of television pervaded culture. asserted
concept → come → culture
If you associate “inventor of television” with a single name, it is likely Philo Farnsworth, the Utahan tinkerer who received the first US patent for it. asserted
who → associate → it
The fabulously-named Waldemar Kaempffert, science editor for The New York Times from 1927 to 1956 and author of We Present Television’s introduction, thinks that’s a load of crock. asserted
that → name → crock
Kaempffert was evidently fond of technocultural prognostication (he got the NYT gig after writing an essay for Forum magazine on “The Social Destiny of Radio”), so a lot of his introduction falls into the realm of Prophecy and will be covered later in the review. asserted
lot → get → review
But he also does a bit of historiography right at the top. asserted
he → do → top
In Kaempffert’s telling, television was inevitable from the moment the first fax machine was conceived in the 1840s3, and it was midwifed into existence not by any one nameable genius but by the concerted effort of technocapital itself: “What strikes the student of social sciences and the historian of technology is the manner in which this dream of television became a fact. asserted
dream → conceive → television
The early facsimile telegraphers, cinematographers, phototelegraphers, and television empiricists all belonged to what may be called the laissez-faire school of invention. uncertain
what → belong → invention
It was a school that educated itself by cut-and-try experimenting, that converted attics and cellars into laboratories, that had to hawk its patents until at last some imaginative capitalist bought them. asserted
capitalist → educate → them
Just as the laissez-faire school of economics gave way to planning, so the laissez-faire school of invention is giving ground to planned research. asserted
school → give → research
And for the simple reason that the attainment of television demanded a deeper knowledge of theoretical physics than any garret inventor could possess… uncertain
inventor → demand → physics
[Television] is probably the very first great invention deliberately developed by organized research and born full-grown in most of its essentials. asserted
Television → develop → essentials
Kaempffert’s precis of the development of television goes on to describe an ever-increasing rate of advancement in which “time was telescoped”, driven by wildly extravagant capital investment that “probably exceeds $20,000,000”. asserted
that → go → ”
…and 333 more, not listed.
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