Liverpool has agreed to a five-year deal with Turkish Airlines, starting June 1, 2027, which will be worth over 300 million pounds. The deal makes it one of the most lucrative in the Premier League and marks an end to Standard Chartered's 17-year sponsorship run. Liverpool's chief commercial officer, Ben Latty, sees potential for a strong relationship with Turkish Airlines due to their global recognition and existing connections. This is not a straight sponsorship, as Standard Chartered will remain affiliated with Liverpool as a Global Partner.
Written by the local model on 2026-09-08,
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Story summary
Liverpool Football Club has announced a five-year sponsorship deal with Turkish Airlines, starting from June 1, 2027. This marks the end of a 17-year partnership with Standard Chartered, which will remain affiliated with the club as a Global Partner. The new deal is reportedly worth over £300 million, making it one of the most lucrative in the Premier League. Turkish Airlines will take the primary position on Liverpool's branding, including on their shirts. This change comes after 17 years of Standard Chartered being the main sponsor. Liverpool's chief commercial officer, Ben Latty, highlighted the significance of the partnership, referencing a 2005 Champions League final win against AC Milan in Istanbul as a strong foundation for the relationship. The deal is comparable to Manchester United's sponsorship agreement with Qualcomm, signed in August 2024.
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Liverpool have agreed a five-year deal for Turkish Airlines to become their main club partner from June 1, 2027, which means the first change in the Anfield side’s leading shirt sponsor since 2010, ending a 17-year run for Standard Chartered.
asserted
which → agree → Chartered
The deal announced on Tuesday will be worth in excess of 300 million pounds ($405.78m) according to media reports, which would place it among the most lucrative in the Premier League.
uncertain
which → announce → League
While the precise figures have not been confirmed, it is likely to match the income from Manchester United’s shirt sponsorship deal with Qualcomm, which was signed in August 2024.
asserted
which → confirm → August
Standard Chartered will remain affiliated with Liverpool as a Global Partner, said a club statement, but Turkish Airlines will take the primary position in Liverpool’s branding.
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Airlines → remain → branding
“The front of the Liverpool shirt holds a special place in the history of our club,” said Liverpool’s chief commercial officer Ben Latty.
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officer → hold → club
“Turkish Airlines is a globally recognised organisation with an extensive international network and we look forward to beginning our partnership and building a strong relationship together, with already strong foundations built from those special memories back in 2005,” he added, referring to Liverpool’s Champions League final comeback win in Istanbul.
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he → recognise → Istanbul
The deal adds to a growing sponsorship portfolio within football for Turkish Airlines, who are an official partner of the Champions League and main sponsor of Turkiye’s national team.
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who → add → team
In February, Liverpool announced record revenues of more than 700 million pounds ($950m) for the most recent financial year, and were the highest-placed Premier League club in the Deloitte Football Money League.
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Liverpool → announce → League
Liverpool were the first major English professional football club to have a shirt sponsor, when Japanese electronics company Hitachi had its name displayed across the club’s strip back in 1979.
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name → have → 1979
