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Bobbi Brown's Jones Road brand has released its sixth annual Bobbi Kit, a makeup collection that includes exclusive products curated by the founder herself. This year’s kit features a Silky Highlighting Powder with four shades usable as eyeshadow and lip color, two Lip Crayon shades in universal tones, The Statement Mascara in black or brown, Miracle Balm, and a highlight brush. Available in two vegan leather bag colors—Bare and Joy—the set is designed to provide complete makeup looks for both day and night use. Brown’s kits have sold out every year since the launch five years ago.
Written locally by qwen2.5:14b on 2026-10-09,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Bobbi Brown, founder of Jones Road, released her sixth annual Bobbi Kit makeup collection in 2023. Each year, the kit features exclusive products and some of Brown's personal favorites, often selling out within days. For this edition, she revisited two classic items: the Silky Highlighting Powder and the Lip Crayon, enhancing them based on years of experience. The highlighting powder is versatile, working both as a cheek highlighter and an eyeshadow. Meanwhile, the Lip Crayon combines lipstick and liner in one product for easy application. Brown emphasizes that these products are designed to be used day or night, making them part of her ideal makeup kit.
Written for “Bobbi Brown Makeup Kit” on 2026-10-09,
grounded in this article and the 0 other(s) covering the same event.
What’s old is new again (and even better).
asserted
’s → ’ → ?
Each year, Bobbi Brown’s Jones Road beauty brand rolls out a new Bobbi Kit featuring exclusive products and a few of the founder’s personal favorites — and for the past five years running, her curation’s sold out.
asserted
curation → roll → years
“[The Bobbi Kit] is one of my favorites to work on because it’s a collection of the products I want in my kit,” the makeup artist told Page Six Style, adding that each set is “meant to work for day or night.
asserted
set → work → day
For The Bobbi Kit 6.0, the sixth set in her series, Brown dug through her archives for inspiration.
asserted
Brown → dig → inspiration
“The first two products I landed on were the Silky Highlighting Powder and the Lip Crayon — two products similar to ones I created decades ago, but I knew I could make them even better now,” she told us.
uncertain
she → land → us
While the four-shade highlighter compact is great for illuminating cheekbones, Brown said it also works great as eyeshadow.
asserted
it → illuminate → eyeshadow
“Swipe it across your lids for an instant wash of shimmer, or up on the brow bone for an easy highlight,” she said of the quads.
asserted
she → swipe → quads
The Lip Crayon, meanwhile, “combines lipstick and liner into one, making it a multipurpose product that is simple to use and easy to master,” per Brown.
asserted
that → combine → Brown
“You can swipe it on without a mirror for color that glides on and keeps lips soft all day.”
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that → swipe → lips
Available in “two universal shades that work on almost everyone” — the cool nude Me and the deep chocolate berry Rich Nude — The Lip Crayon has become one of our new favorites.
asserted
Crayon → work → favorites
It’s pigmented yet non-drying and incredibly lightweight.
asserted
It → ’ → ?
Packed in a rich vegan leather bag, the 6.0 Kit comes in two color options: Bare (best for light to medium skin tones) and Joy (ideal for medium to deep skin tones).
asserted
Kit → pack → tones
Each set also includes The Statement Mascara — in your choice of black or a brand-new brown shade — plus new Miracle Balm shades and “the highlight brush that I can’t live without,” as Brown called it.
asserted
Brown → include → it
As for how the founder suggests applying it all?
uncertain
founder → suggest → it
Then take The Highlight Brush, swirl it in the Silky Highlighting Powder, tap off any excess on the side of the palette and then lightly dust onto the tops of your cheekbones for a nice glow,” Brown shared.
asserted
Brown → take → glow
It’s a complete look in one bag!”
asserted
It → ’ → bag
More Jones Road Best Sellers
Why Trust Page Six Style Shopping
This article was written by Erica Radol, Page Six Commerce Reporter.
asserted
article → trust → Radol
From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products.
asserted
Erica → identify → knack
Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
asserted
she → join → Weekly
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