Ryan Reynolds texted his agent Warren Zavala demanding Sony Pictures support his wife Blake Lively during her controversial promotion of the film "It Ends With Us." This occurred on August 17, 2024, after Lively faced backlash for statements she made about the movie and accusations that she was promoting personal brands rather than discussing the serious topic of domestic violence. Reynolds accused Sony of not defending his wife adequately and suggested they were part of a coordinated campaign against her.
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Story summary
In August 2024, Ryan Reynolds demanded support from Sony Pictures when his wife, actress Blake Lively, faced intense backlash for promoting her film "It Ends With Us." According to court documents filed in November 2025 and obtained by Page Six, Reynolds texted talent agent Warren Zavala on August 17, 2024, urging Sony to defend Blake publicly. Lively, then 39 years old, was criticized for her promotional methods, including comments that some perceived as inappropriate given the film's subject matter of domestic violence. Reynolds argued that Sony should "start advocating" for his wife amid rumors about her behavior on set.
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Ryan Reynolds demanded support from Sony Pictures when Blake Lively was facing extreme backlash while promoting “It Ends With Us,” according to new text messages obtained by Page Six.
uncertain
It → demand → Page
Court documents related to Lively and Justin Baldoni’s legal battle — which were filed in November 2025 and obtained by Page Six Friday — include messages from Aug. 17, 2024, between Reynolds and talent agent Warren Zavala, in which the “Deadpool” actor blasted Sony for not publicly defending his wife.
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actor → relate → wife
At the time, Lively, 39, was being slammed for how she promoted the domestic violence film, famously telling fans: “Grab your friends, wear your florals, and head out to see it.”
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she → slam → it
She was also accused of using the press tour to promote her haircare brand and beverage line.
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She → accuse → brand
In the texting conversation, which happened after rumors of Lively’s alleged on-set behavior began making headlines, Reynolds, 49, told Zavala that Sony needs to put out a statement and “start advocating” for his wife.
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Sony → happen → wife
Zavala tried to placate Reynolds, suggesting that other people come forward with positive stories about Lively, while noting that Baldoni’s team probably “have a cadre of things they plan to utilize” to make Lively “look bad.”
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Lively → try → things
In response, Reynolds ranted of Sony, “They need to frame it the right way!
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They → rant → it
The sentence needs to start with… feels like they’re trying to thread the needle.
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they → need → needle
They just need to go f***ing straight at this.”
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They → need → this
The Marvel star then insisted the bad press about Lively was “part of a systematic and coordinated campaign by a crisis PR team.”
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press → insist → team
In another text, Reynolds accused Sony of leaving the “Gossip Girl” star out to dry, blasting the company’s actions as “unforgivable.”
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Reynolds → accuse → actions
After explaining that he wrote his own draft statement for Sony, which they never released, Reynolds told Zavala, “This needs to be addressed immediately.
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This → explain → Zavala
This is the most disturbing thing I’ve ever seen in this business.”
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I → see → business
“Sony needs to step up for real,” the father of four added.
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father → need → four
Reynolds also wrote that Sony “need to stop bullsh—ing and get in front,” explaining, “Not just because it’s the right thing to do but because these guys are doing this all with ZERO repercussions.”
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guys → write → repercussions
Additionally, Reynolds said Baldoni, 42, “needs to see that an entire studio knows what he’s doing.”
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he → say → what
When Zavala told Reynolds that Sony was “covering their ass” because of “exposure,” Reynolds replied that their “backs are against the wall.”
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backs → tell → wall
One week earlier, on Aug. 9, Reynolds told Zavala that he was “super frustrated” that Lively was dealing with online hate after she “didn’t sleep” and “missed countless moments with her kids” to make the movie.
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she → tell → movie
“They should be protecting B,” he said about Sony.
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he → protect → Sony
“They can and should accept the consequences of their actions, and lean into the countless and willfully gross behavior before it leans into them.
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it → accept → them
They made a big f—ing mess.”
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They → make → mess
Reynolds added that Lively “under no circumstances should be asked to clean up this sloppy, cliched f–kstorm.”
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Lively → add → kstorm
Page Six has reached out to reps for Reynolds, Lively, Zavala and Sony for comment.
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Six → reach → comment
Sony eventually put out a statement backing Lively in Dec. 2024, after she publicly accused Baldoni — who directed the film and starred alongside her — of sexual harassment and launching a smear campaign against her.
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who → put → her
“We have previously expressed our support for Blake in connection with her work on and for the film.
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We → express → film
We fully and firmly reiterate that support today,” a Sony Pictures Entertainment spokesperson stated at the time.
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spokesperson → reiterate → time
“Further, we strongly condemn any reputational attacks on her.
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we → condemn → her
Any such attacks have no place in our business or in a civil society.”
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attacks → have → society
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