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Adidas is suing White Fox for allegedly infringing on its trademarked three-stripe design with a similar four-stripe pattern used by the Australian fast-fashion brand. Adidas claims that White Fox's design is "deceptively similar" and has been sold since March, potentially confusing consumers who might associate it with Adidas. In court, Adidas’s lawyer argued that White Fox is trading off Adidas’s reputation and presented evidence of an influencer wearing both Adidas shoes and White Fox four-stripe shorts together. The lawsuit seeks to prevent White Fox from making clothing with the four stripes and to recover profits made on these products.
Written locally by qwen2.5:14b on 2026-10-09,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Adidas, a global sportswear brand, is suing White Fox, an Australian fast-fashion retailer, for trademark infringement over the use of a four-stripe design. This dispute was filed in the Federal Court of Australia in September 2023. Adidas claims that White Fox's design is "deceptively similar" to its well-known three-stripe trademark, which has been registered in Australia since 1957 and is widely recognized by consumers.
During court proceedings on Friday, Adidas’s barrister Patrick Flynn SC argued that the Sydney-based company has been using the four-stripe design as a trademark for months. He pointed to an image of a White Fox-endorsed influencer wearing the company's four-striped shorts alongside genuine Adidas shoes, suggesting this would confuse consumers about brand association. "There’s an intention to trade off our reputation," Flynn said, emphasizing that White Fox is misleading customers by drawing associations with the well-established Adidas brand.
Adidas previously won a case against another retailer for selling footwear with four stripes in 2013, highlighting their commitment to protecting their trademark rights. Despite these claims, White Fox denies any infringement and asserts no breach of trademark laws in its defense.
Written for “Adidas Sues White FoxTrademark” on 2026-10-09,
grounded in this article and the 1 other(s) covering the same event.
Why this leaning score
This article does not take a side on a contested political
question, so it has no leaning score. That is an
answer rather than a gap: a match report or a rescue can be warmly
or critically written without being left or right, and scoring it
anyway is how approval of a subject gets recorded as a political
position.
No political leaning scored for article 67745 · logged 2026-10-09
Adidas is suing White Fox over its new design, arguing it's 'deceptively similar' to their signature three stripe trademark.
asserted
it → sue → trademark
The sports giant has long been known for its vertical three stripes on their clothes, but the fast-fashion Australian label has launched trousers with four stripes.
asserted
label → know → stripes
White Fox, which has become increasingly popular with young women and girls, rejected repeated requests to stop selling and promoting clothing bearing the four parallel stripes, its rival claims.
uncertain
rival → become → stripes
Lawyers for the brand denied any breach of trademark in the Federal Court on Friday.
asserted
Lawyers → deny → Friday
Adidas claim White Fox has been selling and promoting the striped clothing since at least March and says this is an infringement of their trademark.
uncertain
this → claim → trademark
The well-known three-striped design has been trademarked in Australia since 1957 and the written claim states it has a 'substantial and valuable reputation' there.
uncertain
it → know → reputation
The claim added White Fox's designs are 'substantially identical with or otherwise deceptively similar' to Adidas.
uncertain
designs → add → Adidas
In court, Adidas's barrister Patrick Flynn SC pointed to a picture of a White Fox-endorsed influencer wearing the company's four-stripe shorts with genuine Adidas shoes as a promotion that would confuse consumers.
asserted
that → point → consumers
Adidas is suing White Fox over its new design, arguing it's 'deceptively similar' to their signature three stripe trademark
In court, Adidas's barrister Patrick Flynn SC pointed to a picture of a White Fox-endorsed influencer wearing the company's four-stripe shorts with genuine Adidas shoes as a promotion that would confuse consumers
The documents claimed that White Fox is 'drawing an association in the minds of consumers' of the brands
'There's an intention to trade off our reputation,' Mr Flynn said.
asserted
Flynn → sue → reputation
The documents claimed that White Fox is 'drawing an association in the minds of consumers' of the brands.
asserted
Fox → claim → brands
Just days after court proceedings the Adidas logo on the shoes were altered to remove one of the stripes, then a week later all of them were gone.
asserted
all → alter → them
Adidas is seeking orders that will prevent White Fox making clothing with four stripes and force it to hand over profits it made on the products.
asserted
it → seek → products
White Fox's barrister Ed Heerey KC said the Australian company would argue the four stripes emblazoned on the label's clothing were simply decorative rather than a trademark.
asserted
stripes → say → clothing
He highlighted similar items bearing the four stripes from other brands such as fast-fashion labels Princess Polly, Glassons, and Shein.
asserted
He → highlight → labels
In 2013, Adidas successfully sued Pacific Brands in Australia for selling shoes with four stripes.
asserted
Adidas → sue → stripes
It marks the first high-profile litigation of this kind against White Fox Boutique, which has become a major player in the retail industry since it was launched in Sydney in 2013.
asserted
it → mark → 2013
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