Why are more roofs not made of solar tiles?

Read the original at BBC News ↗
BBC News · collected 2026-10-08 · by Christine Ro

Quick Summary

Kate Collardson, who runs Solar Service of Colorado, discusses why more roofs aren't made with solar tiles despite their aesthetic appeal for historic buildings. Tesla's decision to stop offering solar roofs due to poor sales and legal issues has affected the industry negatively, though some companies like Freesuns in Switzerland see opportunities. The production of solar roof components remains limited in scale, making each installation unique and complex, which drives up costs and requires specialized expertise from multiple tradespeople.
Written locally by qwen2.5:14b on 2026-10-08, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

In August, Tesla stopped offering solar roofs on its website due to disappointing sales and a lawsuit over sudden price hikes. This move shocked the industry but also created opportunities for other companies like the small Swiss firm Freesuns, which is considering expanding into the US market. Kate Collardson of the Solar Service of Colorado notes that while some people dislike traditional solar panels, they might prefer solar roof tiles or shingles because these look much like regular roofing materials. These innovations are particularly appealing for historic buildings where heritage rules restrict visual changes. Despite Tesla's exit from the market, Freesuns has seen sales grow by 20-30% and views this as an opportunity to enter new markets.

Written for “Solar Roof Technology” on 2026-10-09, grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
This article does not take a side on a contested political question, so it has no leaning score. That is an answer rather than a gap: a match report or a rescue can be warmly or critically written without being left or right, and scoring it anyway is how approval of a subject gets recorded as a political position.
No political leaning scored for article 67184 · logged 2026-10-08

Signals How these are calculated →

Claims extracted
56
claim-shaped sentences
Uncertain
7%
4 of 56 hedged
Leaning
not political
takes no side on a contested political question
Correction & hedging signals
72.2
corrections and hedging in what we collected; not a measure of accuracy
Outlets on this story
1
Technology
Narrative spread
1
articles carrying this framing
Analyzed 2026-10-08 · how these are computed

Story

📰 Solar Roof Technology
Technology · 1 article(s) covering the same event.

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.

Publisher

BBC News · 2894 article(s) · 3 correction(s) detected
Running correction rate · 3 correction(s)
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2026-09-21
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Who wrote this

Christine Ro
2 article(s) here · 1 carrying a prediction
🔮 She would know.
2026-10-08 · assertive framing · Why are more roofs not made of solar tiles?
🔮 But in 2022, after the Covid-19 pandemic made many people more sensitive to noise, and following a couple of years of research and development, the company realised that its aerospace-grade fans would work well in leaf blowers.
2026-09-15 · assertive framing · How landscape gardening is being electrified
Also by Christine Ro
Nothing else under this byline is closely related to this article, so these are simply their most recent.

Topics

Collardson Freesuns Swiss Tesla the Solar Service of Colorado

Subjects

Collardson PERSON · 3× Freesuns ORG · 3× Sunsave ORG · 2× Tesla ORG · 2× Ben Graves PERSON · 1× Deborah Learoyd PERSON · 1× Kate Collardson PERSON · 1× Learoyd PERSON · 1× Swiss NORP · 1× the Solar Service of Colorado ORG · 1×

Narrative

"Let's not compare PV roof tiles to a standard PV system, but look at PV roof tiles as generating additional electricity from our roofs instead of just having the roof sit there," urges Martin Heinrich who leads a research group at the Fraunhofer Institute for Solar Energy Systems in Germany.
framing: assertive · carried by 1 article(s) · first seen 2026-10-08
🔮 She would know.
2026-10-08 · BBC News
Why are more roofs not made of solar tiles? · assertive framing

Claims (56 extracted, 4 hedged)

- Published Some people in the US "still hate the look of solar", Kate Collardson acknowledges. asserted
Collardson → publish → solar
She would know. asserted
She → know → ?
Collardson handles operations for the Solar Service of Colorado, a solar maintenance and inspection company. asserted
Collardson → handle → Colorado
She's also held just about every other job in the industry, from installer to instructor. asserted
She → hold → instructor
For those that hate the look of solar panels, an alternative is a solar roof, where the tiles (or shingles) house solar cells, but look much the same as regular tiles. asserted
tiles → hate → tiles
This is especially important for historic buildings, where heritage rules limit changes to their appearance. asserted
rules → limit → appearance
For many people, the first time they'd heard of this product category was in August, when Tesla's website stopped offering solar roofs, external. asserted
website → hear → roofs
This followed disappointing sales and a lawsuit over sudden price hikes, external. asserted
This → follow → hikes
Other companies have also pulled out, but Tesla's decision in particular sent shockwaves through the solar roof industry. asserted
decision → pull → industry
Some see it as a death knell for solar tiles; others, as an opportunity. asserted
others → see → opportunity
For instance, the small Swiss company Freesuns is considering expanding to the US. asserted
company → consider → US
Deborah Learoyd, Freesuns' CEO and managing director, estimates that the company's sales have grown 20–30% since it was established in 2019. asserted
it → manage → 2019
In general, solar roof components continue to be manufactured in smaller batches. asserted
components → continue → batches
This limits the economies of scale and standardisation, though flexible manufacturing could help somewhat. uncertain
manufacturing → limit → scale
Learoyd says that while the unit costs for Freesuns' products are slowly decreasing, "a lot of the cost is actually the fact that every roof is a little bit different. asserted
roof → say → cost
And so it has to be engineered a little bit differently, installed a little bit differently" asserted
it → have → ?
Solar roofs typically require collaboration among roofers, solar installers and electricians. asserted
roofs → require → roofers
And building regulations tend to be more complex than for solar panels. asserted
regulations → tend → panels
The additional time and paperwork can take a toll on a roofing business, Collardson explains. asserted
Collardson → take → business
"You try to put a roofer into the equation and they're going, 'This is taking forever. asserted
This → try → equation
I'm losing money. asserted
I → lose → money
I could have sold 10 roofing jobs in the time that it takes me to sell this one'. uncertain
it → sell → one
Collardson has to charge more for repair of solar shingles, compared to a standard photovoltaic (PV) setup. asserted
Collardson → have → setup
She explains, "With traditional solar, we generally have electronics on the panel and a map that shows us exactly how much each panel is producing." asserted
panel → explain → much
So when something goes wrong, it's easy to spot where. asserted
it → go → ?
"With solar shingles, we don't really have the benefit of that mapping; there's no room underneath the shingle for the electronics." asserted
we → have → electronics
Thermal cameras can identify the trouble spots, however. asserted
cameras → identify → spots
"You can remove the one in the middle of the array, but you have to walk on the others, and you really shouldn't walk on them because you're going to create micro-fractures and that's going to cause issues down the road." asserted
that → remove → road
Before repair costs are factored in, a solar roof might cost twice as much as a system of solar panels mounted on a roof. uncertain
roof → factor → roof
Another factor is the energy lost as heat. asserted
factor → lose → heat
Since the tiles sit close to the roof, there's less airflow than with standard solar panels mounted on a roof. asserted
tiles → sit → roof
Heat impairs solar performance. asserted
Heat → impair → performance
Coloured tiles are even less efficient, comments Ben Graves, co-founder of UK solar company Sunsave. asserted
Graves → comment → Sunsave
"The reason why all solar cells are black, and increasingly the whole panel is now black, is because black is the best absorbing colour. asserted
black → absorb → ?
Overall, much more space would need to be devoted to solar roof tiles to produce the same amount of energy. asserted
space → need → energy
Sunsave does not offer solar roofs. asserted
Sunsave → offer → roofs
"Most people in the UK just don't have enough money to pay for it," Graves believes. asserted
Graves → have → it
While appearance was a bigger factor five years ago, now "the vast majority of consumers are most interested in how much they can save". asserted
they → save → much
But supporters of solar roofs argue that they should not be pitted against standard solar modules on roofs. asserted
they → argue → roofs
"Let's not compare PV roof tiles to a standard PV system, but look at PV roof tiles as generating additional electricity from our roofs instead of just having the roof sit there," urges Martin Heinrich who leads a research group at the Fraunhofer Institute for Solar Energy Systems in Germany. asserted
who → let → Germany
…and 16 more, not listed.
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