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Coca-Cola is considering selling its coffee chain Costa Coffee, an acquisition made for $5.1 billion in 2018 from British hospitality company Whitbread. The company had previously attempted to sell the brand but abandoned those efforts earlier this year due to lackluster interest from potential buyers. Costa operates around 2,700 outlets and employs 20,000 people, with recent challenges including a combined loss of nearly £20 million in 2023 and 2024. Despite these difficulties, Costa is attempting to revitalize its brand by targeting younger consumers and expanding its menu offerings.
Written locally by qwen2.5:14b on 2026-10-08,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
In early 2025, Coca-Cola attempted to sell Costa Coffee, a British coffeehouse it had acquired for $5.1 billion in 2018. After facing lukewarm interest from private-equity bidders earlier this year, the company is now once again exploring options to divest Costa due to difficulty growing the business since acquisition. One strategic buyer considered acquiring Costa but ultimately passed on it because of valuation and strategic concerns. Costa Coffee currently has 2,700 outlets in the UK and Ireland, employing around 20,000 people, and is targeting younger consumers by expanding its menu offerings to include more iced drinks and matcha beverages.
Written for “Coca-Cola Sells Costa Coffee” on 2026-10-08,
grounded in this article and the 0 other(s) covering the same event.
The Scoop
Coca-Cola is seeking to unwind its $5 billion acquisition of a British coffeehouse, months after a sales process faltered earlier this year.
asserted
process → seek → coffeehouse
The American beverage conglomerate is once again exploring a sale of Costa Coffee, according to people familiar with the matter.
uncertain
conglomerate → explore → matter
Coca-Cola acquired Costa for $5.1 billion in 2018, but has struggled to grow the business meaningfully.
asserted
Cola → acquire → business
It explored selling Costa in late 2025, before calling off the sales process earlier this year after a tepid response from private-equity bidders, the Financial Times reported in January.
asserted
Times → explore → January
At least one strategic acquirer mulled what a deal for Costa would look like before passing due to valuation and strategic issues, one of the people said.
asserted
one → mull → people
It couldn’t be determined what price Coca-Cola might seek for the asset were it to market it more actively again.
uncertain
it → determine → it
Coca-Cola’s on-again, off-again efforts to sell Costa mean it might again choose to wait.
uncertain
it → sell → Costa
Coca-Cola did not return a request for comment.
asserted
Cola → return → comment
Know More
Costa Coffee has 2,700 outlets in the UK and Ireland and employs 20,000 people.
asserted
Coffee → know → people
The coffee chain is targeting younger consumers by adding more iced drinks and matcha to its menus.
asserted
chain → target → menus
Coca-Cola bought Costa from British hospitality company Whitbread.
asserted
Cola → buy → Whitbread
The business lost nearly £20 million in 2023 and 2024 combined.
asserted
business → lose → 2023
Costa reopened a number of its revamped high street outlets in early 2026, around the same time as Coca-Cola reportedly abandoned its plans to sell the chain.
uncertain
Cola → reopen → chain
Costa’s chief executive Philippe Schillee told the Guardian that the company’s new Hertfordshire headquarters, which will open in January 2027 with capacity for 300 workers, “really signals our confidence in the business.”
asserted
which → tell → business
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