Max Kerman, the frontman of Arkells, has started selling hats featuring the Toronto District School Board’s logo online for $40 each. The proceeds will support nutrition programs through the Toronto Foundation for Student Success. Kerman created the vintage-style hat with a green rope version and a floppy grey one to raise awareness about public education and its impact on his life. He aims to highlight the importance of accessible educational opportunities for all children, regardless of their background.
Written locally by qwen2.5:14b on 2026-10-08,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Max Kerman, frontman of the Canadian rock band Arkells, likes vintage fashion and loves – really loves – public education.
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Kerman → like → education
Reflecting back on his high school years, he said his time at Harbord Collegiate Institute helped shape who he is today.
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he → reflect → Institute
A few years ago, Mr. Kerman worked with the band’s merchandise designer to make a vintage-looking hat featuring the Toronto District School Board’s logo of an apple.
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Kerman → work → apple
He’s been wearing it periodically ever since.
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He → wear → it
It starts a lot of conversations with people, many of whom don’t even know he’s in a band.
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he → start → band
“They just see the hat and they want to talk about their school.
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they → see → school
They want to talk about their education,” Mr. Kerman said.
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Kerman → want → education
“Teachers feel really seen by it, teachers really appreciate it, so I figured let’s make this for sale a little bit more widely.”
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’s → see → sale
This week, with the board’s permission, the band began selling two versions of the hat online for preorder, for $40 each.
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band → begin → 40
Proceeds from the sales will go to support the nutrition programs at Toronto Foundation for Student Success.
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Proceeds → go → Success
So far, the hats have received some high-profile endorsements from Canadian indie-rock luminaries.
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hats → receive → luminaries
Jim Cuddy of Blue Rodeo has been seen sporting one.
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Cuddy → see → one
So, too, has former Barenaked Ladies member Steven Page.
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Page → have → ?
Dan Levy, of Schitt’s Creek fame, has reached out to the band to say he’d love to get one.
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he → reach → one
Mr. Kerman, 39, said his first inspiration for the hat was his mother, who used to teach at Central Technical School in the Harbord Village area of Toronto, near where he attended high school.
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he → say → school
Thanks to her, Mr. Kerman gained his appreciation for public education as a great equalizer.
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Kerman → gain → equalizer
“I’ve always thought about sort of the randomness of luck when it comes to a child’s upbringing, and how amazing a great public school system can be,” he said.
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he → think → upbringing
“That no matter who your parents are, no matter what postal code you live in, or no matter what your parents’ job is, every kid can come through the same doors and get to share time with each other.
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kid → live → other
The hat is a celebration of everyone working in public school, especially teachers, Mr. Kerman said.
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Kerman → work → school
Part of its appeal, is that unlike a Harvard sweatshirt or a Ferrari hat, the brand it’s repping – the idea of public school itself – is the antithesis of exclusivity.
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it → reppe → exclusivity
“Given how much social isolation there is, given how much division the algorithmic social media channels offer us ... what is a place where we can all just see each other for the humans that we are?” he said.
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he → give → humans
The choice to support student nutrition programs came to Mr. Kerman by way of his niece and nephew, who attend high school in Toronto.
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who → support → Toronto
They had told him about the healthy breakfast program at their school, accessible to all students.
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They → tell → students
“I thought, yeah, this is a good place because kids need to be well-fed if they’re going to have a good day at school,” he said.
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he → think → school
The Toronto Foundation for Student Success supports nearly 1,000 school nutrition programs that provide 284,000 healthy meals to students every school day.
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that → support → students
Across the country, nearly one-third of children under the age of 18 – 2.4 million kids – live in food insecure households, according to Statistics Canada data.
uncertain
third → live → data
The hats are not just a celebration of public school in support of a good cause – they’re also a reminder of the responsibility to care for everyone that public education is founded on, Mr. Kerman said.
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Kerman → ’re → that
“We need to look out for each other.
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We → need → other
So sure, there are some schools that are in more well-to-do neighbourhoods, but we’re going to use our resources to support schools that don’t have as much, or whose parents are working three jobs and don’t have disposable income to be supporting school fundraisers,” he said.
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he → be → fundraisers
“That needs to be our duty, right?
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That → need → ?
We need to be in service of each other all the time.”
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We → need → other
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