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The NFL has overturned a $14,926 fine imposed on San Francisco 49ers fullback Kyle Juszczyk after the player successfully argued that his celebratory gesture was mimicking drinking juice rather than beer. During an appeal hearing, Juszczyk pointed out that his nickname is "Juice" and fans often chant it when he makes plays, arguing that the league's initial interpretation of his celebration as a reference to alcohol was incorrect given his minimal personal consumption of beer.
Written locally by qwen2.5:14b on 2026-10-07,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
The NFL initially fined Kyle Juszczyk, fullback for the San Francisco 49ers, $14,926 on September 24th for a post-play celebration that they believed depicted drinking beer. However, upon appeal, Juszczyk successfully argued that his nickname is "Juice," often chanted by fans celebrating his plays, and he was actually imitating the act of drinking juice. The league then withdrew the fine, recognizing the confusion. This outcome highlights an embarrassing reversal for the NFL, which had initially characterized the celebration as offensive and poor-tasting. Additionally, Juszczyk recently suffered a knee sprain during a game against the Denver Broncos, expected to keep him sidelined for several weeks.
Written for “NFL Juicce Appeal Backdown” on 2026-10-07,
grounded in this article and the 1 other(s) covering the same event.
Sometimes cooler heads at the NFL prevail because they recognize obvious missteps and correct them – such as the fining last week of San Francisco 49ers fullback Kyle Juszczyk.
asserted
they → prevail → Juszczyk
The league has informed Juszcyek that the $14,926 fine it imposed on Sept. 24 for doing a celebration that it originally believed imitated drinking a beer wasn't about drinking a beer after all.
asserted
it → inform → beer
Juszczyk built a good defense that it wasn't.
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it → build → defense
This page may contain affiliate links to legal sports betting partners.
uncertain
page → contain → partners
If you sign up or place a wager, FOX News may be compensated.
uncertain
News → sign → wager
This content was created by a team that works independently from the FOX newsroom.
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that → create → newsroom
Firstly, he doesn't generally drink.
asserted
he → drink → ?
Secondly, the guy's nickname is "Juice," which 49ers fans often chant when he makes a play.
asserted
he → chant → play
So, he claimed, he was imitating drinking juice.
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he → claim → juice
As ESPN first reported, the NFL hearing officer listened to the juice drinking explanation and, like any sane person, considered it justifiable.
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it → report → person
Why?
"... Because his celebration was simulating drinking a juice box."
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celebration → simulate → box
The league had originally called Juszczyk's celebration "an offensive demonstration" that could "reasonably be construed as being in poor taste."
But during the appeal, which was heard on a Zoom meeting with the league on Tuesday, "Mr. Juszczyk finally stated that the fine is hypocritical with the amount of Bud Light sponsorships surrounding the NFL."
uncertain
fine → call → NFL
It worked, because it is true.
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it → work → ?
When news of the original fine got out, Juszczyk made it very clear he was stunned by it because he's been doing the same celebration for years.
asserted
he → get → years
"I don't know how else to say it.
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I → know → it
I wasn't drinking beer in my celebration," Juszczyk said.
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Juszczyk → drink → celebration
"I think you guys all know my nickname is 'Juice.'
asserted
nickname → think → ?
I have juice [inscribed] on my pads, and the stadium yells, 'Juice' when I catch the ball."
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I → have → ball
And this:
"I don't even drink beer," Juszczyk added.
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Juszczyk → drink → beer
"I may be drinking like five times a year and always in the offseason, and it's usually with [teammate] George [Kittle] because he peer pressures me."
uncertain
he → drink → me
The voiding of the fine is the best news Juszczyk has gotten this week.
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Juszczyk → get → fine
That's because in Sunday's game against the Denver Broncos he suffered a knee injury.
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he → suffer → injury
An MRI on Monday revealed Juszczyk suffered a hyperextension and bone bruise, and he will miss "a few weeks," coach Kyle Shanahan confirmed.
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Shanahan → reveal → weeks