Story summary
Amazon's October Prime Big Deal Days event started on October 6 and ended at midnight on October 7, offering significant discounts across various categories including tech, fashion, beauty, and home appliances. A Prime membership costs $139 per year, providing benefits like free two-day shipping, access to streaming services, and exclusive deals during Prime Big Deal Days.
This event features thousands of deals, such as up to 67% off on Levi’s jeans, $13 Hanes hoodies, 50% discounts on Dyson vacuums, and substantial savings on Apple AirPods. Additionally, beauty enthusiasts can find markdowns from popular brands like Medicube Zero Pore Pads, which have been endorsed by celebrities including Alix Earle and Kyle Richards for their effectiveness in opening pores and enhancing product absorption.
Tech aficionados benefit from deals on smart TVs with models like Hisense 65-inch E7 Cinema Hi-QLED Mini-LED Series selling at discounted rates. Home appliance deals include discounts on items such as Shark vacuums, KitchenAid appliances, Cuisinart cookware, and Roborock robot vacuums.
Prime Big Deal Days also offers the opportunity to stock up on holiday gifts while inventory is plentiful and prices are lower, making it an ideal time for consumers to upgrade or replace essential household items. For those without a Prime membership, signing up for a 30-day free trial ensures access to these exclusive deals during the event.
Written for “Amazon Prime Deals Updates” on 2026-10-07,
grounded in this article and the 42 other(s) covering the same event.
October Prime Day (technically called Prime Big Deal Days) is happening now through Oct. 7, offering tons of discounts on tech, exclusive to Prime members.
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Day → call → members
That includes markdowns on earbuds, headphones, smartwatches and fitness trackers.
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That → include → earbuds
Some of the top newly-added deals include 20 percent off Apple Airpods 3 and 50 percent off the Google Pixel Watch 3.
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Some → add → Watch
I frequently cover shopping events like Amazon Prime Day, Black Friday and Cyber Monday as a commerce editor for NBC Selected, so I know how to find deals that are actually worth buying.
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that → cover → deals
I spent weeks combing through thousands of discounts to find the best October Prime Day tech deals — each one I recommend below is highly rated and 20 percent off or more, as well as at its lowest price in at least three months.
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I → spend → months
I’ll frequently update this list throughout Prime Big Deal Days with editor-approved picks, so continue to check back for new additions.
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I → update → additions
With earbuds, a good fit makes all the difference, and Apple stacks the odds in your favor by including five ear-tip sizes with these AirPods, which is more options than most competitors provide.
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competitors → make → AirPods
Once you’ve dialed in the right fit, they’re comfortable enough to wear for hours on end.
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they → dial → end
Everything else checks out, too: top-notch noise cancellation, a transparency mode that sounds impressively natural, crisp call quality, and dependable battery life.
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that → check → ?
The controls deserve special mention, since a simple swipe along either stem adjusts the volume, so your phone can stay in your pocket while you make calls or listen to music and more.
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you → deserve → music
Whether you’re team iPhone or team Android, these sleek earbuds play nicely with both, so they’re an easy pick for just about anyone.
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they → ’re → anyone
You get noise cancellation to shut out the world and a transparency mode to let it back in, plus Apple Find My support for tracking them down when they go missing.
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they → get → them
They come in four colors, including an eye-catching see-through version.
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They → come → version
These standout over-ear headphones practically beg to be packed for your next trip.
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headphones → beg → trip
They’re light and comfortable enough for long hauls, with top-tier noise cancellation to drown out engine drone and chatty passengers.
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They → ’re → drone
They collapse into a compact shape that tucks into the included hard-shell case, and a wired audio cable is included too, so you can plug into the seatback screen for in-flight movies.
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you → collapse → movies
Great sound doesn’t have to come with a premium price tag.
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sound → have → tag
JBL’s Vibe Beam earbuds deliver the brand’s signature deep bass, punchy enough to feel, at an affordable price.
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earbuds → deliver → price
Music stays rich and full whether you’re commuting, working out, or unwinding, and with up to 32 hours of total battery life (with the case), they’ll keep you listening for days before you need to charge them.
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you → stay → them
These Sony headphones are remarkably lightweight and deliver up to 35 hours of battery life.
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headphones → deliver → life
When compared to much pricier competitors, they stand out for their featherlight feel and all-day comfort, staying pleasant to wear even after hours of listening.
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they → compare → listening
They have crisp sound with noise cancellation and adjustable ambient sound mode so that you can hear your surroundings.
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you → have → surroundings
They have all the features you would expect from pricier earbuds, including noise cancellation, transparency mode, Bluetooth multipoint, wireless charging and multiple eartips.
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you → have → cancellation
Plus, they come in five colors.
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they → come → colors
Among this Amazon Prime Day’s headphone deals, the Sony XM5 stands out as the one to grab.
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XM5 → stand → one
Their clear, crisp, richly detailed sound gives just about everything you listen to a noticeable lift.
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you → give → lift
Add in excellent noise cancellation, strong call quality, and impressive battery life of up to 30 hours with noise canceling on, and they’re an all-around winner.
Best smartwatch and fitness tracker deals
This watch pairs a big, bright display with advanced running features from Fitbit.
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watch → add → Fitbit
Custom run workouts deliver real-time guidance and form tracking, while daily readiness scores and cardio load insights help balance training with recovery.
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scores → deliver → recovery
Loss-of-pulse detection can prompt a call to emergency services, and a 24-hour battery keeps this sleek Android smartwatch going all day.
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battery → prompt → smartwatch
With this watch, a personalized energy score gauges daily readiness based on the previous day’s activity, while improved heart rate tracking filters out unnecessary movement for more accurate readings.
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tracking → gauge → readings
Sleep monitoring, tailored wellness tips, and run-and-ride comparisons against past workouts make this sleek Bluetooth smartwatch a stylish, capable everyday fitness companion.
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smartwatch → tailor → workouts
Calling all adventurers, this rugged 48-millimeter smartwatch shrugs off extreme heat and cold, handles surfing and freediving, and packs a bright AMOLED screen you can read in full sun.
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you → call → sun
Offline maps and dual-band GPS keep you on track, and the battery lasts nearly a month between charges.
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battery → keep → charges
Scratch-resistant sapphire glass shields its vivid color touchscreen, while a built-in flashlight lights the way once the sun goes down.
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sun → shield → way
It keeps tabs on your workouts, health, and sleep, offers maps for navigation, and pairs with both iPhone and Android.
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It → keep → iPhone
Put this Ring camera just about anywhere you need an extra set of eyes.
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you → put → eyes
It runs on a battery, stands up to the weather, and attaches to most flat surfaces with the hardware in the box (want it overhead?
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The ceiling mount kit is sold separately).
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kit → sell → ?
You also get the Ring features you’d expect: color night vision, two-way talk, and motion alerts you can fine-tune in the Ring app.
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you → get → app
Flanked by two wide floodlights that angle out to cover both sides, this outdoor smart camera lights up your outdoor space so you can keep watch.
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you → flank → watch
…and 40 more, not listed.
The Aporia
