The Aporia
Sia Partners, an international consulting firm, released findings from their annual Mobile Banking Benchmark study, which evaluated 145 banking apps across 20 markets in Europe, Asia, and Australia based on 100 criteria including functionality and user experience. According to the study previewed by the South China Morning Post, Mox Bank’s app ranked first in Hong Kong and fifth in the Asia-Pacific region with a score of 67, while BOCHK (Bank of China [Hong Kong]) was second in Hong Kong and seventh in the region at 65. ZA Bank came third in Hong Kong and eighth in the Asia-Pacific, scoring 64, followed by Citibank Hong Kong which ranked fourth locally and ninth in the wider region with a score of 63. In contrast, HSBC’s app saw a decline from third to eighth place in Hong Kong due to an abundance of features that detracted from user experience, according to Sia Partners.