Amazon's Prime Big Deal Days started today and runs through October 7, offering deep discounts on celebrity-endorsed fashion items. Deals include Free People clothing worn by Selena Gomez and Taylor Swift, Cozy Earth pajamas favored by Oprah and Kris Jenner, and Heaven Mayhem earrings liked by Hailey Bieber, Jasmine Tookes, and Emily Ratajkowski. The article highlights specific products and celebrity endorsements, encouraging early holiday shopping while supplies last.
Written locally by qwen2.5:14b on 2026-10-06,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Amazon's October Prime Big Deal Days sale began on October 6th and runs through October 7th, offering significant discounts across various categories including tech, fashion, beauty, and home appliances. A Prime membership, costing $139 annually, grants access to exclusive deals like free two-day shipping and discounted prices on items such as Greenies pet snacks, Hanes hoodies (down from $26 to $13), Levi’s jeans with up to 48% off, Dyson Airwraps, Ninja air fryers, and Philips Sonicare cordless power flossers. Prime Big Deal Days also features notable TV deals, with models like the Hisense 65-inch E7 Cinema Hi-QLED Mini-LED Series available at reduced prices. Additionally, beauty products from Hollywood-favorite brands are on sale, including Medicube Zero Pore Pads and glow-enhancing lotions. The event provides a prime opportunity to upgrade home essentials such as vacuums, heating pads, and kitchen appliances with discounts ranging up to 50%. Prime members can also access perks like free fast delivery, Amazon Music, and Prime Video during this period. Non-members can take advantage of these deals by signing up for a free trial or purchasing a short-term membership. The sale is considered ideal for starting holiday shopping early while inventory levels are still high and prices lower than Black Friday sales. Major brands involved include Samsung, Hisense, Sony, Dyson, Philips, Shark, KitchenAid, Cuisinart, and NutriBullet. These deals are expected to attract consumers looking to optimize their spending during fall shopping season.
Written for “Amazon Prime Deals Discounts” on 2026-10-06,
grounded in this article and the 25 other(s) covering the same event.
Amazon’s Prime Big Deal Days kicked off today, running now through Oct. 7.
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Days → kick → Oct.
It’s chock-full of amazing sales on celebrity-approved fashion picks.
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It → ’ → picks
Whether shopping for yourself or picking up early gifts ahead of the holiday season, find clothing, shoes, jewelry and more deeply discounted.
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clothing → shop → season
Scroll on to shop some of the best deals, but don’t delay; things have a way of flying off shelves.
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things → scroll → shelves
(While you’re shopping, don’t miss our guide to the best on-sale beauty, too!)
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you → shop → beauty
From Selena Gomez to Taylor Swift, countless A-listers have stepped out in Free People — and October Prime Day is the perfect time to score new fall knits, like this stylish sweater.
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Day → step → sweater
Bethenny Frankel loves this smoothing style so much, she told TikTok followers that she “got it in every color.”
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she → love → color
“The most insane bodysuit ever,” she raved of the “sculpted” one-piece.
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she → rave → piece
Paige DeSorbo called this sweater “perfection” in an Amazon Live, saying that she owns it in three colors.
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she → call → colors
It’s a perfect transitional layer to welcome cooler weather.
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It → ’ → weather
Hailey Bieber has worn this brand for years, and this particular style is one she has been snapped in a few times.
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she → wear → years
“It’s super, super soft.
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It → ’ → ?
It’s almost like you could sleep in it
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you → sleep → it
,” Paige DeSorbo said of this currently under-$15 style during a recent Amazon Live.
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DeSorbo → say → Live
“You need them in multiple colors.”
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You → need → colors
Hailey Bieber stepped out in Los Angeles earlier this year wearing the popular jeans every It girl in Brooklyn seemingly owns as well.
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girl → step → Brooklyn
While the model frequently wears hard-to-come-by vintage Levi’s 501s, this pair is ready to shop — and deeply discounted for Prime Big Deal Days.
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pair → wear → Days
Bethenny Frankel and I both adore these slip-on, easy-on-the-wallet sneakers that come in a rainbow of colors.
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that → adore → colors
Madison LeCroy raved about this perfectly soft tee in an Amazon Live, saying it’s “giving a knockoff version of Skims,” before adding, “It’s super thick.
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It → rave → Skims
I actually really like it.”
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I → like → it
Made from a stretch-blend fabric, the short-sleeve top comes in two dozen colors, is available in sizes 3XS-4XL and isn’t too cropped, according to reviews.
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top → make → reviews
Katie Holmes stepped out in New York City last month wearing these water-resistant boots.
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Holmes → step → boots
The A-lister paired them with jeans and a sweater, but the classic knee-high style could also pair perfectly with skirts or dresses.
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style → pair → skirts
These yoga pants certainly have the “Housewives” stamp of approval.
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pants → have → approval
Kyle Richards said in an Amazon Live last year that they “fit really well [and] make the butt look good.”
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butt → say → Live
“RHOA” alumna Kandi Burruss gave Gym People some love on Amazon Live earlier this year too, calling the brand’s also-on-sale Jogger Pants her “favorite workout casual pants.”
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Burruss → give → Pants
It’s this one, according to Bethenny Frankel, who said last year in a TikTok that it’s “so comfortable” she’s “been waiting for it my whole life.”
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she → ’ → it
Not to be nosy, but apparently Hanky Panky makes Jennifer Aniston’s go-to panties.
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Panky → make → panties
The A-lister divulged to Sandra Bullock during an Interview chat in 2020 that she was wearing “Hanky Panky underwear if we want to get real specific.”
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we → divulge → underwear
Stars like DeSorbo also regularly name-check Pretty Garden, a buzzy Amazon brand.
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Stars → check → Garden
We couldn’t help but notice this cute coat that’s perfect for transitional months.
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that → help → months
It’s a steal right now!
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It → ’ → ?
Katie Holmes was spotted in LA wearing wide-leg jeans, a pretty white blouse and these sweet square-toed flats earlier this year.
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Holmes → spot → jeans
We love these pink-accented Nikes that are 20% off — but if you prefer something more neutral, they also come in white with silver accents.
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they → love → accents
The legacy brand’s kicks are worn by countless A-listers, including Kaia Gerber, Adele, Mia Goth and Dakota Johnson.
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kicks → wear → Gerber
This pair earns high marks from shoppers as well.
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pair → earn → shoppers
Stars love Jenny Bird jewelry; it’s been spotted on Kendall Jenner, Alix Earle and Jennifer Lawrence, to name but a few.
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it → love → few
The brand doesn’t offer sales often, so it’s a great time to stock up on these statement earrings that make even a T-shirt look more put-together.
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shirt → offer → earrings
Kyle Richards included this classic tennis bracelet in one of her Lives, saying, “It looks very real …. looks like diamonds.”
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It → include → diamonds
Meghan Markle wore these clogs in her Netflix show, “With Love, Meghan,” and even posted a photo of her wearing them on her As Ever brand’s social media account.
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her → wear → account
…and 30 more, not listed.
The Aporia
