Pokémon just launched limited-edition Polaroid cameras, including Pikachu, Sylveon and Poké Ball designs.
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Pokémon → launch → designs
Ten years ago, you might have found me roaming around Washington Square Park with my brother, chasing Pokémon when the Pokémon Go app first came out.
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app → find → Pokémon
Around that same time, I was carrying around the Polaroid camera I got in middle school, the beginning of what would become a longtime interest in film photography.
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what → carry → photography
If you had told me then that those interests would morph into a collaboration, I would have thought it’d be harder to catch than Mew).
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it → tell → Mew
Fortunately, today fans of the brand can catch this collab if they’re fast.
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they → catch → collab
In honor of Pokémon’s 30th anniversary, Polaroid and The Pokémon Company have teamed up on a limited-edition collection of instant cameras, film and accessories that combines two very different kinds of nostalgia.
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that → team → nostalgia
The nine-piece collection, which Polaroid is calling its biggest collaboration to date, includes a Poké Ball-inspired Polaroid Now Generation 3 and Pikachu and Sylveon versions of the smaller Polaroid Go Generation 3.
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Polaroid → calling → Generation
As someone who still shoots film and is a huge anime fan, this is one collaboration I was especially excited to see.
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I → shoot → film
And these aren’t just collectible cameras with Pokémon designs slapped on them.
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these → slap → them
The Now Gen 3 has an upgraded two-lens autofocus system and improvements to its light meter and ranging sensor, while the compact Go Gen 3 has a built-in selfie mirror, self-timer and double-exposure mode.
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Gen → have → mirror
When does the Pokémon x Polaroid camera collaboration launch?
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collaboration → launch → ?
Preorders for the Pokémon x Polaroid collection opened on Aug. 25 and the full collection launched globally in limited quantities on Oct. 5.
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collection → open → Oct.
The collection is available through Polaroid, with Pokémon Center also carrying the collaboration in the U.S., U.K. and Canada.
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Center → carry → U.S.
The Poké Ball Polaroid Now Generation 3 costs $139.99, and the Pikachu and Sylveon Polaroid Go Generation 3 cameras each cost $99.99.
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cameras → cost → 99.99
The Poké Ball Now Generation 3 uses full-size Polaroid i-Type film, while the smaller Pikachu and Sylveon Go Generation 3 cameras use Polaroid Go film — the cameras do not come with film so you’ll need to purchase it separately.
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you → use → it
Pikachu takes over Polaroid’s smallest instant analog camera for this special-edition Go Generation 3.
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Pikachu → take → Generation
Unlike the larger Now, the Go uses Polaroid’s miniature Go film, so both the camera and resulting prints are smaller and easier to carry around.
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camera → use → film
It has a built-in selfie mirror, self-timer for group photos and double-exposure mode, which lets you combine two exposures into a single image.
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you → have → image
Polaroid also upgraded the Gen 3 model’s optical system and flash to improve performance across different lighting conditions.
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Polaroid → upgrade → conditions
The Sylveon Edition gives you the same compact Go Generation 3 camera as the Pikachu version but with a design inspired by the fairy-like Pokémon.
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Edition → give → Pokémon
It uses Polaroid Go film to produce miniature versions of the brand’s signature square instant photos and is small enough to bring along for travel, festivals and everyday outings.
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It → use → travel
Like the Pikachu model, it has a built-in selfie mirror, self-timer and double-exposure mode for more creative shots.
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it → have → shots
This special-edition version of Polaroid’s Now Generation 3 takes inspiration from arguably the most recognizable object in the Pokémon universe: the Poké Ball.
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version → take → universe
The Now Gen 3 shoots Polaroid’s full-size i-Type film and has an upgraded two-lens autofocus system that automatically selects the appropriate lens for your shot.
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that → shoot → shot
Polaroid also improved the camera’s light meter, ranging sensor and flash to produce sharper photos across more lighting conditions, including bright environments.
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Polaroid → improve → environments
It has a self-timer and double-exposure mode, plus a tripod mount, and it recharges via USB-C.
Pokémon x Polaroid film and accessories
Designed for the Poké Ball Now Generation 3 and other compatible i-Type cameras, this special-edition color film adds Pokémon-themed frames and custom dark slides to Polaroid’s classic full-size instant photos.
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film → have → photos
Pair the Pikachu Go camera with its matching special-edition film, which produces the miniature instant photos unique to Polaroid’s Go line with Pokémon-themed frames and custom dark slides.
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which → pair → frames
The Sylveon version of Polaroid’s Go film gives the camera’s miniature instant prints a matching Pokémon treatment.
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version → give → treatment
Each pack is designed for the Polaroid Go line, including the limited-edition Sylveon and Pikachu cameras.
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pack → design → cameras
This Pokémon-themed camera case is sized specifically for the compact Polaroid Go, making it an easy add-on if you plan to carry either limited-edition Go camera while traveling or for shooting while on the go.
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you → theme → go
It’s a stylish and on-theme dedicated place to store and display photos shot on the Go camera.
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It → ’ → camera
The least expensive piece in the collection is also one of the most versatile: The Pokémon camera strap is compatible with both Polaroid models featured in the collaboration, so you can use it with either the Now or Go.
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you → feature → Now
What’s the difference between Polaroid Now and Polaroid Go?
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difference → ’ → Now
The Poké Ball edition uses Polaroid’s Now Generation 3, while the Pikachu and Sylveon cameras use the smaller Go Generation 3.
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cameras → use → Generation
- The Now Gen 3 is the better choice if photo size and camera performance are your priorities: It shoots Polaroid’s classic full-size i-Type film and uses a two-lens autofocus system that automatically determines the appropriate lens for your shot.
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that → shoot → shot
Polaroid also redesigned the Generation 3 model with an improved ranging sensor, light meter positioning and other upgrades intended to produce clearer photos in a wider range of lighting conditions.
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Polaroid → redesign → conditions
- The Go Gen 3 prioritizes portability: Polaroid calls it its smallest instant analog camera, and it shoots miniature Go film rather than full-size i-Type film.
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it → prioritize → film
It still has several fun features, including a selfie mirror, self-timer and double-exposure mode.
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It → have → mirror
I’d recommend the Now to someone who primarily wants a Polaroid camera and considers the Pokémon design a bonus.
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design → recommend → camera
I’d recommend the Go to someone who wants something more compact, less expensive or simply loves Pikachu or Sylveon.
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who → recommend → Pikachu
…and 4 more, not listed.
The Aporia
