Claims extracted
19
sentences that state something as happening or true
Uncertain
11%
2 of 19 hedged
("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
72/100
BBC News's corrections and
hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
- Published
Disney and TikTok have agreed a deal which will allow creators to use clips from Disney films, including its subsidiaries, in their videos.
asserted
creators → agree → videos
It means clips from hit franchises like Star Wars, Toy Story and the Marvel Cinematic Universe will soon start popping up in videos - which will also be shared on Disney's short-form video platform, Verts.
asserted
which → mean → platform
The scheme will be launched in the US before being rolled out to other countries.
asserted
scheme → launch → countries
Neither company shared financial details of the agreement, although it follows the collapse of a $1bn (£745m) deal between Disney and OpenAI which would have let people use its characters in AI-generated videos.
asserted
people → share → videos
That agreement was cancelled in March when OpenAI shut down its AI video generation tool Sora, citing a decision to focus on other parts of its business.
"Today, fans are celebrating our stories in entirely new ways," said Disney's chief marketing and brand officer Asad Ayaz, following the TikTok deal being announced.
asserted
officer → cancel → deal
"Disney owns some of the world's biggest franchises but ownership of attention is shifting towards creators," social media expert Matt Navarra told BBC News.
asserted
Navarra → own → News
"Hollywood used to market at fans - now it needs to give fans the raw materials to market with it, and that is quite a profound shift."
TikTok said its platform saw an average of 6.5 million posts relating to film and TV per day last year.
asserted
platform → use → day
Fans like to use clips from films and TV shows in their videos, but without express permission, they would often be taken down due to copyright claims.
uncertain
they → like → claims
This makes it harder for a wide audience to engage with fan-created content around a big release.
asserted
audience → make → release
TikTok would also benefit from the "credibility of becoming a formal distribution partner to one of Hollywood's biggest studios," Navarra said.
asserted
Navarra → benefit → studios
He added that TikTok's recommendation algorithm gives it the power to "influence which character or scene or forgotten franchise suddenly becomes very valuable again".
asserted
character → add → power
Disney and TikTok said a jointly-run programme would boost some creators' videos and give them access to exclusive events.
"This is a deal that repositions and recovers Disney in the UGC [user-generated content] space following the content gap left by the sudden collapse of Sora," Gareth Sutcliffe from Enders Analysis said.
asserted
Sutcliffe → say → Analysis
But he said it was not without risk.
asserted
it → say → risk
"There is an ongoing safety debate around TikTok under European online rules," he said.
"
asserted
he → be → rules
At a minimum, Disney will need to employ significant guardrails to curate the creator content that is selected.
asserted
that → need → content
"
Online creators and influencers are becoming more important to brands' marketing strategies.
asserted
creators → become → strategies
Last year, a report from Oxford Economics said YouTube content creators contributed £2.2bn to the UK economy in 2024 and supported 45,000 jobs.
asserted
creators → say → jobs
There is also a recognition that even very small influencers, who focus on niche topics, might have lower follower counts but come with a hyper-engaged audience.
uncertain
who → be → audience
Disney launched its short form video platform Verts in the US in March, with plans to expand that further around the world.
asserted
Disney → launch → world
The Aporia
