The Aporia
In Q2 2023, Malaysians prioritized visiting family over shopping or holidaying, according to data from the Statistics Department. Family-related travel made up 44% of all domestic trips, which is higher than last year's figure of 35.6%. This trend benefits local hotels and attractions since visitors prefer staying in accommodations near their relatives rather than at home. The study also found that while shopping accounted for 21.6% and holidaying for 13% of travel motivations, seeing loved ones was the top reason people traveled within Malaysia during this period.