Health-tracking smart ring maker Oura to list on US stock market

US news | The Guardian · collected 2026-09-06 · by Mark Sweney
Read the original at US news | The Guardian ↗

Summary

Oura, a Finnish-based smart ring maker with US headquarters in San Francisco, is filing to list on the Nasdaq stock exchange in New York as soon as later this month. The company's revenue reached $1.21 billion in nine months, up 74% year-on-year, and it made its first profit last year at $1.6 million. Oura's subscription-based business model, which has a base of 5 million users with gross margins of 89%, is particularly appealing to investors. The company's latest product, the Oura Ring 5, was released in May for $399 and tracks over 50 metrics involved in health and wellness.
Written by the local model on 2026-09-06, using this article's own text rather than the other coverage of the same event (that is the story summary below).

Signals How these are calculated →

Claims extracted
15
claim-shaped sentences
Uncertain
7%
1 of 15 hedged
Leaning
not political
takes no side on a contested political question
Publisher trust
95.7
red-flag proxy, not a credibility rating
Outlets on this story
1
Economy/Business
Narrative spread
1
articles carrying this framing
Analyzed 2026-09-06 · how these are computed

AI analysis (generated at analysis time, not now)

Story summary

Oura, a Finnish company now headquartered in San Francisco, has filed to go public on the Nasdaq stock exchange in New York. The company makes popular smart rings that track metrics such as heart rate, temperature, and sleep quality, with prices ranging from $349 to $499. Oura has seen significant growth, bringing in $1.21 billion in revenue over the past nine months, a 74% increase from last year. The company has also reported profits of $1.6 million and $60.8 million over the same period. With a valuation expected to be well above $11 billion, Oura is aiming to list on the Nasdaq as soon as this month, allowing investors to track its share price along with their health metrics.

Written for “Oura Lists on Stock Market” on 2026-09-07, grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
This article does not take a side on a contested political question, so it has no leaning score. That is an answer rather than a gap: a match report or a rescue can be warmly or critically written without being left or right, and scoring it anyway is how approval of a subject gets recorded as a political position.
No political leaning scored for article 5552 · logged 2026-09-06

Story

📰 Oura Lists on Stock Market
Economy/Business · 1 article(s) covering the same event. This is the one the site leads with.

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.

Publisher

US news | The Guardian · 161 article(s) · 0 correction(s) detected
SignalValueWeight
Correction rate 0.000 0.4
Uncertainty density 0.087 0.25
Assertive mismatch rate 0.000 0.35
No corrections detected for this publisher. That may mean careful reporting, or simply that nothing has been checked.

Who wrote this

Mark Sweney
1 article(s) here · 1 carrying a prediction
🔮 The latest product, Oura Ring 5, went on sale in May at $399 and is 40% smaller than its predecessor.
The only article under this byline in the corpus.

Topics

Finland New York Oura San Francisco the Nasdaq stock exchange

Subjects

Oura ORG · 5× Finland GPE · 1× Jennifer Aniston PERSON · 1× Kim Kardashian PERSON · 1× Nasdaq ORG · 1× New York GPE · 1× Prince Harry PERSON · 1× San Francisco GPE · 1× Tom Holland PERSON · 1× the Nasdaq stock exchange ORG · 1×

Narrative

The company’s filing to list imminently on the Nasdaq stock exchange in New York was made public on Thursday. Founded in Finland in 2013 and now headquartered in San Francisco, Oura makes smart rings that have become a must-have item among wellbeing enthusiasts, with celebrity fans and ambassadors including Jennifer Aniston, Prince Harry, Kim Kardashian and the Spider-Man actor Tom Holland.
framing: assertive · carried by 1 article(s) · first seen 2026-09-06
🔮 The latest product, Oura Ring 5, went on sale in May at $399 and is 40% smaller than its predecessor.
2026-09-06 · US news | The Guardian
Health-tracking smart ring maker Oura to list on US stock market · assertive framing

Claims (15 extracted, 1 hedged)

Fans of Oura are accustomed to using its trendy smart rings to fastidiously monitor their health but now investors are preparing to track a new metric: its share price. asserted
investors → accustom → metric
The company’s filing to list imminently on the Nasdaq stock exchange in New York was made public on Thursday. Founded in Finland in 2013 and now headquartered in San Francisco, Oura makes smart rings that have become a must-have item among wellbeing enthusiasts, with celebrity fans and ambassadors including Jennifer Aniston, Prince Harry, Kim Kardashian and the Spider-Man actor Tom Holland. asserted
fans → list → Aniston
The ring allows users to track metrics including heart rate, temperature and sleep quality. asserted
users → allow → rate
The rings sell for $349 to $499 (about £258-£360), with subscribers then paying $5.99 a month or $69.99 a year for full access to data on their health. asserted
subscribers → sell → health
The US filing showed a thriving, high-margin business, which brought in $1.21bn in revenue in the nine months to 30 June, up 74% year on year. asserted
which → show → year
Oura made its first profit only last year, notching up $1.6m, and followed that with a $60.8m profit in the nine months to the end of June. asserted
Oura → make → June
It is aiming to list on the Nasdaq as soon as later this month, with a valuation expected well above the $11bn it was valued at when it raised $900m last year. asserted
it → aim → m
Of particular appeal to investors is the after-sales subscription business, which the company said has reached a base of 5 million users, doubling year on year, and which had gross margins of 89% in the nine months to 30 June. asserted
which → say → June
Membership revenue came to $240.5m over the nine months, up 121% year over year and hardware sales accounted for about 80% of revenues. asserted
sales → come → revenues
Subscribers opened the app more than 3.5 times a day on average, the company said. asserted
company → open → times
The former Friends star Aniston has said publicly she is “addicted” to checking her Oura stats. asserted
she → say → stats
Subscribers are skewed towards women, who account for 72%, and 42% of the total base are aged 30 to 45, with 31% under 29. asserted
% → skew → 29
Oura said it has collected almost 42bn hours of biometric physiological data from users across 50 metrics. asserted
it → say → metrics
The latest product, Oura Ring 5, went on sale in May at $399 and is 40% smaller than its predecessor. uncertain
product → go → predecessor
It records heart rate, blood oxygen, temperature and motion, tracking more than 50 metrics involved in sleep, activity, readiness, stress, resilience, heart and women’s health. asserted
It → record → sleep
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