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New York Post
· collected 2026-10-03 · by Andrew Balaban, Rich Calder
Supreme, a popular streetwear label favored by celebrities like Justin Bieber and Madonna, has entered into an agreement with New York City to sell merchandise featuring city trademarks such as "Made in NY" and "NYPD." The deal allows Supreme to use these logos on items through 2028, after which the contract can be extended until 2030. In exchange for a 6% cut of net profits from sales and an initial $22,000 lump sum payment, Supreme is already selling products like NYPD baseball caps priced at $58 and DSNY hoodies for $188. Customers at the brand's Manhattan store praised the partnership as a way to promote New York City culture and identity through streetwear fashion.
Written locally by qwen2.5:14b on 2026-10-03,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Trendy streetwear brand Supreme, favored by celebrities such as Justin Bieber and Madonna, has signed a deal with New York City to sell merchandise featuring official city trademarks through 2028. The agreement includes "Made in NY" and NYPD logos on items like zip-up DSNY hoodies for $188 each and FDNY baseball caps for $58, which customers are enthusiastic about purchasing. Supreme will pay the city $22,000 upfront plus 6% of net profits from logo-branded sales, with an option to extend the deal until 2030. Retail workers at Supreme believe this partnership could lead to lucrative products for both the brand and its customers.
Written for “Supreme Partners With Nyc” on 2026-10-05,
grounded in this article and the 0 other(s) covering the same event.
Trendy streetwear label Supreme has cut a deal with New York City to sell shirts and other merchandise emblazoned with city-owned trademarks.
asserted
Supreme → cut → trademarks
The agreement allows the clothing brand — loved by Justin Bieber, Madonna and other top celebs — to use trademarks such as “Made in NY” and “NYPD” on items they sell through 2028, according to a legal ad posted online.
uncertain
they → allow → ad
Under the “non-exclusive” contract with NYC Tourism + Conventions, Supreme agreed to pay the city 6% of its net profits from items sold using city logos and a lump sum of $22,000.
asserted
Supreme → agree → 22,000
The city’s nonprofit marketing and tourism arm also has the option to extend the pact through 2030.
asserted
arm → have → 2030
Supreme has already begun hawking items like zip-up DSNY hoodies promoting city sanitation workers and baseball caps emblazoned with the FDNY logo.
asserted
Supreme → begin → logo
The DSNY hoodies fetch $188 a pop while the FNDY caps run $58 each.
asserted
caps → fetch → 58
Customers at the label’s flagship store on the Bowery in Manhattan hailed the partnership last Wednesday.
asserted
Customers → hail → partnership
“People want to represent New York,” said Katherine Donnelly, a first-time Supreme shopper who works for the city’s Department of Design and Construction.
asserted
who → want → Design
“With designs like these logos, what would make it cool would be the specificness of New York.
asserted
it → make → York
Like if you go somewhere else repping it, people know you’re buying from this store.”
asserted
you → go → store
Will Guartan, a frequent Supreme shopper, said the Fire Department hats and DSNY “collab” were so hot they quickly sold out.
asserted
they → say → ?
People are drawn to New York City merch,” he said.
asserted
he → draw → merch
Julian Eversley, a retail worker at Supreme, said the company is betting the Big Apple brand will be lucrative – and lead to great products for customers.
“I think it would be sick if they go about it in the right way,” Eversley said.
asserted
Eversley → say → way
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asserted
Report → start → news
“Supreme is like a New York brand, and they kind of trailed away from that a little bit.
asserted
they → trail → that
It’d be cool to see something that’s like very New York-based.”
asserted
that → see → something
Alyssa Schmid, a NYC Tourism + Conventions spokesperson, said it “welcome[s] partnerships with brands who want to support New York City trademarks,” which also includes Nike and J. Crew.
asserted
which → say → Nike
The New York Post has also partnered with Supreme — both in 2018 and again in August — by twice running limited-edition wraparound cover advertisements promoting the streetwear brand.
asserted
Post → partner → brand
Both editions quickly became sought-after collectibles.
asserted
editions → become → ?
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