Bally's Corporation reported a 20.5% increase in revenue to $792.23m in Q2, driven by UK growth that offset higher remote gaming duty. The company's UK-facing business saw constant-currency year-on-year growth accelerate from 10.5% to 11.6%, with July growth reaching approximately 13%. Bally's was able to offset nearly 65% of the tax increase's impact through revenue growth and cost controls, with further marketing reductions planned for the second half of the year. The company's long-term debt remains at $4.466bn, a figure little changed from the end of 2025.
Written by the local model on 2026-09-06,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Bally's Corporation, a global gaming company, reported a 20.5% rise in revenue to $792.23m (£484.98m) in the second quarter of 2025. This growth was driven by an increase in its UK-facing business, which helped offset the negative impact of a higher 40% remote gaming duty, up from 21%, imposed on April 1. The company's acquisition of Evoke, the owner of William Hill, is pending regulatory approval and will expand Bally's presence in the UK market. Despite the tax increase, Bally's was able to offset around 65% of its negative impact, with revenue growth reaching approximately 13% in July. The company's chief executive, Robeson Reeves, stated that they remain on track to meet previously announced margin targets and see the slower-than-expected consolidation in the UK market as an opportunity.
Written for “Bally's Revenue Growth” on 2026-09-07,
grounded in this article and the 0 other(s) covering the same event.
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No political leaning scored for article 5351 · logged 2026-09-06
Bally’s Corporation reported a 20.5% rise in revenue to $792.23m (£484.98m) in the second quarter, as growth in its UK-facing business helped offset the impact of higher remote gaming duty.
asserted
growth → report → duty
Revenue increased from $657.53m in Q2 2025, while Adjusted EBITDAR rose 8.3% to $187.52m from $173.15m.
The results come as Bally’s prepares to expand its UK presence through the planned acquisition of Evoke, the owner of William Hill, with regulatory approvals still pending.
asserted
approvals → increase → Hill
The company said the UK tax increase, which raised remote gaming duty from 21% to 40% from April 1, had a $39m negative impact on B2C EBITDAR during the quarter.
asserted
which → say → quarter
However, Bally’s Intralot’s UK revenue continued to grow, with constant-currency year-on-year growth accelerating from 10.5% in Q1 to 11.6% in Q2.
asserted
growth → continue → Q2
Growth reached approximately 13% in July, according to chief executive Robeson Reeves.
uncertain
Growth → reach → Reeves
The company said the increase was achieved without additional marketing expenditure.
asserted
increase → say → expenditure
“We remain firmly on track” with previously announced margin targets, Reeves said, while describing slower-than-expected consolidation in the UK market as an opportunity rather than a concern.
asserted
Reeves → remain → opportunity
Bally’s said it had offset close to 65% of the tax increase’s impact through revenue growth and cost controls, with further marketing reductions planned for the second half of the year.
asserted
it → say → year
The company’s long-term debt stood at $4.466bn at the end of the quarter, little changed from $4.463bn at the end of 2025.
asserted
debt → stand → 2025
Debt has been a key consideration in Bally’s planned acquisition of evoke, with the transaction expected to close in Q4 2026 or Q1 2027, subject to regulatory approval.
asserted
transaction → plan → approval
Bally’s Q2 performance
B2C revenue increased 22.3% to $243.5m, driven by growth in the UK and Spain.
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revenue → increase → UK
Revenue from the B2B lotteries division rose sharply to $79.5m from $7m, although the comparison was affected by the previous year’s figure representing a cash royalty stream from a divested business.
asserted
comparison → rise → business
North America Interactive revenue increased 16.9% to $66.1m, while Adjusted EBITDAR rose from $2.5m to $3m.
Bally’s also spent $502m acquiring gaming licences during the first half of 2026.
asserted
Bally → increase → 2026
Reeves said the deal would allow Bally’s to apply its existing focus on organic growth and cost control to a business with greater scale and customer reach.
asserted
Bally → say → scale
