The Aporia
The Aporia
Hicken, J. (2026, September 6). Bally’s revenue jumps 20.5% as UK growth offsets higher gambling tax. Evening Standard. https://www.standard.co.uk/sport/betting/casino/ballys-revenue-jumps-uk-growth-gambling-tax-2026-b1294740.html
Hicken, James. “Bally’s revenue jumps 20.5% as UK growth offsets higher gambling tax.” Evening Standard, 6 Sept. 2026, https://www.standard.co.uk/sport/betting/casino/ballys-revenue-jumps-uk-growth-gambling-tax-2026-b1294740.html.
Hicken, James. “Bally’s revenue jumps 20.5% as UK growth offsets higher gambling tax.” Evening Standard, September 6, 2026. https://www.standard.co.uk/sport/betting/casino/ballys-revenue-jumps-uk-growth-gambling-tax-2026-b1294740.html.
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Bally's Corporation, a global gaming company, reported a 20.5% rise in revenue to $792.23m (£484.98m) in the second quarter of 2025. This growth was driven by an increase in its UK-facing business, which helped offset the negative impact of a higher 40% remote gaming duty, up from 21%, imposed on April 1. The company's acquisition of Evoke, the owner of William Hill, is pending regulatory approval and will expand Bally's presence in the UK market. Despite the tax increase, Bally's was able to offset around 65% of its negative impact, with revenue growth reaching approximately 13% in July. The company's chief executive, Robeson Reeves, stated that they remain on track to meet previously announced margin targets and see the slower-than-expected consolidation in the UK market as an opportunity.
