The 'Poundland X Factor': Eight years after it ended, how Simon Cowell's comeback show is plagued by briefing wars, battles with penny-pinching ITV... and the loss of 'national treasure' Cheryl

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Hind, K. (2026, September 6). The 'Poundland X Factor': Eight years after it ended, how Simon Cowell's comeback show is plagued by briefing wars, battles with penny-pinching ITV... and the loss of 'national treasure' Cheryl. Daily Mail. https://www.dailymail.com/tvshowbiz/article-16108201/X-Factor-Simon-Cowell-battles-comeback-ITV-judge-Cheryl.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

Daily Mail · collected 2026-09-06 · by Katie Hind

Quick Summary

The X Factor is set to return after an eight-year hiatus, but its comeback is being marred by drama, including briefing wars between producers and ITV over the show's budget. The key figures involved in the negotiations include Simon Cowell, who owns the format and will receive half of the broadcasting fee, as well as Talkback Thames and ITV. The article reports that ITV and Talkback are yet to agree on a final figure for the show's production costs, which has led to tensions rising. Additionally, Cheryl Tweedy's departure from The X Factor to join rival show The Voice has been cited as another point of contention between producers.
Written locally by qwen2.5:14b on 2026-09-06, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

Simon Cowell's comeback show The X Factor is facing drama and disagreement as it prepares to return eight years after its last series ended. ITV, which aired the show, is in a "battle" with Cowell's team over costs, according to an insider. The production company Talkback Thames, which worked on the original show, is also involved in the disagreements. The X Factor was known for its drama and high ratings, peaking at 19.4 million viewers in 2010, but has been struggling with low viewing figures since then. The return of the show will be without Cheryl Cole, who was a judge on the show, as she has moved to ITV's rival music show The Voice instead.

Written for “X Factor Drama Erupts” on 2026-10-22, grounded in this article and the 0 other(s) covering the same event.

Story

📰 X Factor Drama Erupts
Entertainment · 1 article(s) covering the same event.

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How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
53
sentences that state something as happening or true
Uncertain
8%
4 of 53 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
64/100
Daily Mail's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-06 · how these are computed

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Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

Daily Mail · 6871 article(s) · 15 correction(s) detected
Running correction rate · 15 correction(s)

Who wrote this

Katie Hind
9 article(s) here · 1 carrying a prediction
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🔮 Now, eight years after the final curtain came down on the last series of The X Factor, amid floundering viewing figures, the show is set to return.
Also by Katie Hind
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 9 articles by Katie Hind →

Topics

BBC ITV Talkback Talkback Thames The Voice

Subjects

ITV ORG · 12× Cowell PERSON · 4× The Voice ORG · 3× BBC ORG · 2× Simon Cowell PERSON · 2× Talkback ORG · 2× Cheryl Tweedy PERSON · 1× Katie Hind's PERSON · 1× Simon Cowell’s PERSON · 1× Talkback Thames ORG · 1×

Narrative

'Simon Cowell, who created the X Factor format and was head judge, revelled in it all – never has there been a man who enjoys column inches so much,' writes Katie Hind In nabbing ex-Girls Aloud star Cheryl Cole, fellow ITV music show The Voice has denied The X Factor its hugely popular former judge as a mentor for the next series The X Factor final in 2010 earned 19.4 million viewers, who all watched Matt Cardle (centre) win.
framing: assertive · carried by 1 article(s) · first seen 2026-09-06
🔮 Now, eight years after the final curtain came down on the last series of The X Factor, amid floundering viewing figures, the show is set to return.

Claims (53 extracted, 4 hedged)

It was the iconic Saturday night singing contest that was as much about the drama as the thousands of hopefuls dreaming of instant stardom. asserted
that → dream → stardom
From the unseemly spats between The X Factor’s celebrity judges – both on and off air – to the burgeoning romances between contestants, it was television (and ratings) gold for ITV, with millions tuning in every week at its peak. asserted
millions → burgeon → peak
Simon Cowell, who created the format and was head judge, revelled in it all – never has there been a man who enjoys column inches so much. asserted
who → create → inches
Now, eight years after the final curtain came down on the last series of The X Factor, amid floundering viewing figures, the show is set to return. asserted
show → come → figures
And the gargantuan task of pulling off this prime-time comeback, I hear, is provoking just as much drama as the show generated in its heyday. asserted
show → pull → heyday
As one insider tells me: ‘The problem with The X Factor was always that there were so many people involved – you had ITV, Simon Cowell’s team and the production company, Talkback Thames. asserted
you → tell → ITV
That is why so many of the disagreements happened. asserted
many → happen → disagreements
Many of them were around money and that hasn’t changed. asserted
that → change → money
One of those big disagreements is said to be between ITV and Talkback, who are yet to finalise the fee the network will pay to broadcast the show. asserted
network → say → show
Half of that fee will go to Cowell, who owns the format and will have the final say on any decisions about how the show is made. asserted
show → go → decisions
And those unresolved negotiations have led to an unedifying briefing war against ITV’s other singing show, The Voice, which moved from the BBC in 2017. asserted
which → lead → 2017
Simon Cowell with Cheryl Tweedy in the judges' houses episode of The X Factor back in 2018 ‘The Voice has always been a thorn in The X Factor’s side,’ says Katie Hind's insider. asserted
insider → say → side
The Voice is judged by Danny Jones, will.i.am, Kelly Rowland, Sir Tom Jones and Tom Fletcher asserted
Voice → judge → Jones
The aim, sources say, is to drive up the cost for The X Factor as much as possible by spreading allegations – very publicly – that The Voice isn’t doing well. asserted
Voice → say → allegations
The show opened with a peak audience of 2.5 million in its Saturday night slot two weeks ago, which is a respectable figure on terrestrial channels today but doesn’t compare to the 19.4 million who watched Matt Cardle win The X Factor in 2010. asserted
Cardle → open → 2010
‘The Voice has always been a thorn in The X Factor’s side,’ says my insider. asserted
insider → say → side
‘It was once its BBC rival but when it moved to ITV things got very vicious on The X Factor side of things. asserted
things → move → things
It used The Voice as a stick to beat ITV with to get more money.’ asserted
It → use → money
The other sticking point that has led to ‘very irked people’ is Cheryl Tweedy’s move to The Voice. asserted
that → lead → Voice
In nabbing the ex-Girls Aloud star, the show has denied The X Factor its hugely popular former judge as a mentor for the next series, which starts being filmed this month. asserted
which → nab → series
‘Even though she has been out of the limelight for a long time, she’s a national treasure, people love her,’ says the source. asserted
source → ’ → her
Despite the row over money between ITV and Talkback, the numbers this time are significantly smaller than the eyewatering deals between Cowell and ITV in the past. asserted
numbers → eyewatere → past
Regardless, Cowell will not allow it to be made cheaply. asserted
it → allow → ?
‘He has far, far too much pride to do that,’ says a source who knows him. asserted
who → have → him
‘He’s a perfectionist.’ asserted
He → ’ → ?
That has left ITV, which is struggling financially, with a problem: It needs to find a way to afford it. asserted
It → leave → it
In previous years, individual judges’ salaries alone were reported to be £1.5 million for the series – and up to £10 million for Robbie Williams and his wife Ayda Field. asserted
salaries → report → Williams
‘Back in the day, each live episode might have cost around £1 million to make,’ says the source. uncertain
source → cost → million
‘But back then, ITV made a lot of money from advertising. asserted
ITV → make → advertising
That doesn’t happen anymore, so you are looking at a huge reduction in costs. asserted
you → happen → costs
It would have half of the old sum, if not less. asserted
It → have → sum
‘Like other terrestrial broadcasters, ITV doesn’t have the money it used to have so it will struggle to make a big budget show now, but then Cowell won’t cut corners. asserted
Cowell → have → corners
‘The problem for ITV is that Simon holds the keys. asserted
Simon → hold → keys
The X Factor cannot come back without his blessing and if it isn’t going to be up to his high standards then it won’t happen.’ asserted
it → come → standards
I’m told one solution might be to have fewer live shows and more pre-recorded room auditions, which are cheaper to make. uncertain
which → tell → shows
As for the judges, sources at ITV say the channel is ‘beyond obsessed’ with influencers, while Talkback Thames is minded to stay with traditional celebrities. asserted
Thames → say → celebrities
'Simon Cowell, who created the X Factor format and was head judge, revelled in it all – never has there been a man who enjoys column inches so much,' writes Katie Hind In nabbing ex-Girls Aloud star Cheryl Cole, fellow ITV music show The Voice has denied The X Factor its hugely popular former judge as a mentor for the next series The X Factor final in 2010 earned 19.4 million viewers, who all watched Matt Cardle (centre) win. asserted
Cardle → create → viewers
He beat runner-up Rebecca Ferguson and third-place finalist One Direction Simon, however, won’t be taking centre stage again, sources have stressed. asserted
sources → beat → stage
The live shows are a gruelling commitment and I understand he would rather do a second Netflix series. asserted
he → understand → series
His first, Simon Cowell: The Next Act, last year created the boyband December 10. asserted
first → create → boyband
…and 13 more, not listed.
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