National Post
· collected 2026-09-06 · by Special to National Post
analysis
Sports commentator Matt Bufton argues that the NFL can be a unifying force in society, which has become increasingly fragmented due to individualized media choices. He cites statistics showing that the NFL is extremely popular in the US and Canada, with many people watching its broadcasts, including the Super Bowl, which accounted for 46 of the 50 most-watched TV broadcasts of 2025 in the US. Bufton suggests that the relatively short season and limited number of games per team make it easier for fans to follow multiple teams and engage in discussions about them, fostering a sense of community among viewers.
Written by the local model on 2026-09-06,
using this article's own text rather than the other coverage of the
same event.
Like the old Staples commercial said, it’s the most wonderful time of the year, and not just because the kids are back in school.
asserted
kids → say → school
We’re just days away from the start of a new season of NFL football.
asserted
We → ’re → football
Many of my more bookish friends are puzzled by those who love “sportsball” in general, and particularly American football, which combines both astonishing violence and frequent stops.
asserted
which → puzzle → violence
A typical play lasts less than 10 seconds and is followed by a team meeting of up to 40 seconds, in which players decide what to do next.
asserted
players → last → what
And of course, the sport is so hard on the human body that many of the people who play it are left with physical ailments for life, with some suffering serious brain damage.
asserted
who → play → damage
So why should anyone watch football?
asserted
anyone → watch → football
Because it’s one the few elements of shared culture we have left.
asserted
we → ’ → culture
More than five-million Canadians (16 per cent of the population) watched the series finale of “Friends” the night it aired.
asserted
it → watch → Friends
People listened to a handful of radio stations and heard the same things.
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People → listen → things
Even commercials gave us shared references (if you’re over 40, there’s a good chance you remember “Got Milk?” “I feel like chicken tonight!” and “Whasssup!?”).
Today, we each have the ability to choose from an infinite media universe of movies, shows and songs.
asserted
we → give → movies
Even the ads we see are targeted towards our demographic and niche interests.
asserted
we → see → interests
There’s something nice about this level of choice, but it also reduces our ability to bond over shared experiences.
asserted
it → ’ → experiences
The days in which everyone was talking about anything are pretty much gone.
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everyone → talk → anything
And that’s why you should be watching the NFL if you’re looking for something to connect over.
asserted
you → ’ → something
Part of the story is how absurdly popular the NFL is — particularly in the United States, where it accounted for 46 of the 50 most-watched TV broadcasts of 2025.
asserted
it → account → 2025
In Canada, the Super Bowl is also one of the most-watched broadcasts in many years, though football generally lags behind hockey, and sometimes baseball or basketball if the Jays or Raptor make a playoff run.
asserted
Jays → watch → run
But the NFL has a secret weapon those other sports don’t have — there isn’t very much of it.
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sports → have → it
In an NFL season, each team plays 17 games, plus a maximum of four playoff games.
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team → play → games
The result is that closely watching your favourite hockey or baseball team is an endeavour that borders on having a second job.
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that → watch → job
The typical fan follows his team, and knows comparatively little about other teams.
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fan → follow → teams
However, I can watch every minute the Detroit Lions play in less than 70 hours, spread over about four months.
asserted
Lions → watch → months
This means I still have time to watch a few other games each week.
asserted
I → mean → games
And that gives me something to talk about with other football fans.
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that → give → fans
(The incessant NFL media machine helps with this, too.)
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machine → help → this
In Canada, about 46 per cent of adults follow the NFL at least a little bit, according to a 2023 Angus Reid poll.
uncertain
cent → follow → poll
Fandom is unsurprisingly higher among men, with over half of us following it at least casually and more than a quarter following closely or very closely.
asserted
quarter → follow → it
We may not want to talk about our feelings, but we probably have an opinion on whether the Seahawks should have run the ball from the one-yard line in Super Bowl XLIX.
uncertain
Seahawks → want → XLIX
The other week I learned that my nextdoor neighbour is an Eagles fan, and we proceeded to spend the next hour talking about football.
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we → learn → football
Three years ago I hung up a new Lions flag I’d received for Christmas in my front window and went out to shovel the driveway.
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I → hang → driveway
Within 20 minutes a neighbour I’d never met wandered by and we talked about football for as long our two-year-old children would let us.
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children → meet → us
So if you want more excuses to bond with neighbours and the chance to heckle strangers wearing a Packers jersey, consider becoming a football fan.
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you → want → fan
Get serious about the team you’ve been casually watching.
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you → get → team
Or pick the closest team to you, the one your uncle cheered for or just one with nice uniforms.
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uncle → pick → uniforms
(Just don’t pick a team in the middle of a dynasty, we’ll judge you for that.)
Talking about football won’t save society on its own.
asserted
Talking → pick → own
But it may help you build relationships with your neighbours, and that’s a step towards restoring the communities and institutions that can help us rebuild civil society.
uncertain
us → help → society
As an added benefit, it will give you something to talk to your American friends about besides Donald Trump.
asserted
it → add → Trump
And if you happen to see me in my Detroit jersey or my understated Lions tie, feel free to tell me that Dan Campbell is the greatest coach in history or you think he’s a loose cannon.
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he → happen → history
Either way, I’ll enjoy the conversation.
asserted
I → enjoy → conversation
